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Negotiation Project

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Negotiation project
Seller
November 24, 2013 giang hoang
Arkansas State University – Fall 2013
November 24, 2013 giang hoang
Arkansas State University – Fall 2013

Preparation 1. Explain your negotiation framework regarding price; i.e., what were your minimum – target – maximum and how did you arrive at those numbers?
Our potential customer is ASU Cosmetics. It is opening a distribution center in Jonesboro, Arkansas. This company has a manufacturing plant in San Francisco and one in Clinton, CT. Now, they need a carrier to handle finished goods freight between Jonesboro and San Francisco. In addition, they also have a supplier in Saint Louis that ships components to the plant in San Francisco. Thus, if we can negotiate the business for both the headhaul and backhaul trips, we will pick up components at Saint Louis, run to San Francisco, unload components at the manufacturing plant, then pick up finished good and handle finished goods freight to Jonesboro and unload them at distribution center. Typical prices being charged in the lanes being served from $1.85 to $2.15 per mile, with the higher rates being related to higher on – time service performance. Thus, our maximum price will be $2.15 per mile. In addition, if we can find a backhaul in the Jonesboro area to cover our out-of-pocket costs on the return trip, our price will drop to $1.78 for the round trip. Thus, our minimum price will be $1.78. Our target price is $2.00 per mile for the round trip. Negotiation’s range is $0.1. Thus, the acceptable price may be from $1.90 to $2.10 2. What are your assumed bargaining strengths? Weaknesses?
Strengths
Our strength is high on – time service performance. We can provide on – time service of 99.5%. In order to achieve this performance, we have two options. First, we can build a terminal in Jonesboro.

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