...Doing Better by the Environment A Nestlé case study Introduction The environment is a key subject that affects us all. Protection of the environment and the move towards sustainable development remains a responsibility that must be shared between the public, governments and the private sector. Following years of work on environmental issues dating back to the 30's, in 1996 the Nestlé Environmental Management System (NEMS) was introduced which consolidates all environmental measures taken by the Nestlé Group. NEMS is now used to ensure continuous improvement in Nestlé's environmental performance covering all its business activities. This case study examines the background to sustainable development, the environment and its protection. It also looks at how Nestlé S.A., the world's leading food company, developed a policy and current business practices that reduce the company's effect on the environment. Sustainable Development The latter part of the twentieth century saw an increasing concern for the environment. The concept of sustainable development (as defined by the World Commission on Environment and Development in 1987) is: "development that meets the needs of the present generation without compromising the ability of future generations to meet their own needs." There are many views about the nature of sustainability. In its simplest form it is about ensuring a better quality of life for everyone, now and for future generations. To achieve this, sustainable...
Words: 1803 - Pages: 8
...Doing Better by the Environment Sustainable development INTRODUCTION Rio and after The latter part of the twentieth century saw an increasing concern for the environment. The concept of “sustainable development” (as defined by the World Commission on Environment and Development in 1987) is: By the early 1990s there was considerable pressure for governments to create agreements concerning the environment and its protection. The environment is a key subject that affects us all. Protection of the environment and the move towards sustainable development remains a responsibility that must be shared between the public, governments and the private sector. “development that meets the needs of the present generation without compromising the ability of future generations to meet their own needs.” This case study examines the background to sustainable development, the environment and its protection. It also looks at how Nestlé S.A., the world’s leading food company, developed a policy and current business practices that reduce the company’s effect on the environment. Following years of work on environmental issues dating back to the 30’s, in 1996 the Nestlé Environmental Management System (NEMS) was introduced which consolidates all environmental measures taken by the Nestlé Group. NEMS is now used to ensure continuous improvement in Nestlé’s environmental performance covering all its business activities. There are many views about the...
Words: 2004 - Pages: 9
...History The key factor which drove the early history of the enterprise that would become The Nestlé Company was Henri Nestlé's search for a healthy, economical alternative to breastfeeding for mothers who could not feed their infants at the breast. In the mid-1860s Nestlé, a trained pharmacist, began experimenting with various combinations of cow's milk, wheat flour and sugar in an attempt to develop an alternative source of infant nutrition for mothers who were unable to breast feed. His ultimate goal was to help combat the problem of infant mortality due to malnutrition. He called the new product Farine Lactée Henri Nestlé. Nestlé's first customer was a premature infant who could tolerate neither his mother's milk nor any of the conventional substitutes, and had been given up for lost by local physicians. People quickly recognized the value of the new product, after Nestlé's new formula saved the child's life and within a few years, Farine Lactée Nestlé was being marketed in much of Europe. Henri Nestlé also showed early understanding of the power of branding. He had adopted his own coat of arms as a trademark; in Swiss German, Nestlé means 'little nest'. One of his agents suggested that the nest could be exchanged for the white cross of the Swiss flag. His response was firm: "I regret that I cannot allow you to change my nest for a Swiss cross .... I cannot have a different trademark in every country; anyone can make use of a cross, but no-one else may use my coat...
Words: 12237 - Pages: 49
...:) www.studentsgoonline.blogspot.com PHASE 1 Executive summary: Nestle has been serving this world for over one hundred and thirty years. It has differentiated itself through its high quality product mix and positioned itself as health and Nutrition Company while targeting the health conscious people throughout the world. Nestle started its operations in Pakistan back in1988, by acquiring a diary company MILKPAK LTD, when people of Pakistan actually needed it. Since Pakistan is the fifth world’s largest milk producing country therefore Nestle deals mainly in dairy products. Moreover it also sells juices, chocolates, prepared food like noodles, baby food, infant formula milk and breakfast cereals in Pakistan. Nestle is a low cost leader with its efficient operations hence it provides its customers with high quality products and sells them at a premium price. Therefore it is earning good profits. Nestle has set its manufacturing plants at in Karachi, Lahore, Islamabad and Kabirwala. The milk processing plant at Kabirwala district is the Nestlé’s world largest milk processing plant. When nestle introduced its products in Pakistan people were neither aware nor accustomed to them. Therefore nestle ran an extensive marketing campaign to educate people and create a need for its products. Pakistan is a land where fresh eatables are readily available. Nestle should sell the same quality of products in Pakistan as it sells abroad. It should also introduce...
Words: 11858 - Pages: 48
...[pic] PROFILE OF THE COMPANY Nestlé with headquarters in Vevey, Switzerland was founded in 1866 by Henri Nestlé and is today the world's biggest food and beverage company. Sales at the end of 2004 were CHF 87 bn, with a net profit of CHF 6.7 bn. We employ around 247,000 people and have factories or operations in almost every country in the world. [pic] The Company's strategy is guided by several fundamental principles. Nestlé's existing products grow through innovation and renovation while maintaining a balance in geographic activities and product lines. Long-term potential is never sacrificed for short-term performance. The Company's priority is to bring the best and most relevant products to people, wherever they are, whatever their needs, throughout their lives. BACKGROUND Nestle was promoted by Nestle Alimentana, Switzerland, a wholly owned subsidiary of Nestle Holdings Ltd., Nassau, Bahama Islands. Nestle is one of the oldest food MNC operating in India, with a presence of over a century. For a long time, Nestle India’s operations were restricted to importing and trading of condensed milk and infant food. Over the years, the Company expanded its product range with new products in instant coffee, noodles, sauces, pickles, culinary aids, chocolates and confectionery, dairy products and mineral water. Nestle was incorporated as a limited company in 1959. In 1978, the Company issued shares to the Indian public to reduce its foreign holdings to 40%. Its name...
Words: 5039 - Pages: 21
...When it comes to managing in a global environment, Nestlé is extremely successful. Henry Nestlé showed an early understanding of the importance of global operations and the company has been making business decisions with a global perspective since they first developed in 1866. Preceding the First World War, Nestlé started to expand its horizons into Europe and the United States and ever since World War II they have been expanding until today where they now have over 10,000 different products and are located in 130 countries (Nestle). Switzerland-based Nestlé is a multidomestic corporation with operations in almost every country in the world. Because tastes are different amongst different cultures, the company’s managers match the products to their local consumers. For example, there are products sold in Europe that are not available in the United States or Latin America (Robbins). This displays an effective global perspective and has proved to be successful. Nestlé exhibits a geocentric attitude as they are very world-oriented and consider the varying preferences of their diverse customers. Nestlé also employs a global supply chain. They operate one of the largest supply chain networks in the Oceania region. From national supermarket chains in Australia and New Zealand, to small outposts in Papua New Guinea, Nestlé has over 2,000 Stock Keeping Units and 10,000 customer orders per month delivered to over 3,500 locations (“Supply Chain”). Nestlé is a leading global company and a good...
Words: 2510 - Pages: 11
...INTRODUCTION OF NESTLE Nestle is the leading FMCG company of Switzerland established by Henri Nestle. Nestle is serving worldwide with its more than 500 factories in 86 countries comprising almost all continents. Nestlé’s product portfolio is more than 500 products all over the world serving best to their customers. Henri Nestlé endowed his company with the symbol derived from his name. His family coat of arms, the nest with a mother bird protecting her young, became the Company's logo and a symbol of the Company's care and attitude to life-long nutrition. The Nestlé nest represents the nourishment, security and sense of family that are so essential to life. The first product made by Henri Nestlé, a food for babies who were unable to breastfeed. His first success was a premature infant who could not tolerate his mother's milk or any of the usual substitutes. People quickly recognized the value of the new product, after Nestlé's new formula saved the child's life, and soon, Farine Lactée Henri Nestlé was being sold in much of Europe. Nestlé has been serving Pakistani consumers since 1988, when the parent company, the Switzerland-based Nestlé SA, first acquired a share in Milk pack Ltd.(1) Nestlé is committed to the following Business Principles in all countries, taking into account local legislation, cultural and religious practices: • Nestlé's business objective is to manufacture and market the Company's products in such a way as to create value that can be sustained over...
Words: 3026 - Pages: 13
...The Nestlé Human Resources Policy © October 2002, Nestec Ltd., Human Resources Department Concept and design: Nestec Ltd., B-COM , Corporate Identity and Design, Vevey, Switzerland Printed by Neidhart + Schön AG, Zurich, Switzerland The Nestlé Human Resources Policy Table of Contents 2 4 5 6 8 9 10 11 14 15 The Nestlé human Resources Policy A shared Responsibility Dealing with People Joining Nestlé Employment at Nestlé Work/Life Balance Remuneration Professional Development Industrial Relations HR Organisation The Nestlé Human Resources Policy The Nestlé Human Resources Policy This policy encompasses those guidelines which constitute a sound basis for efficient and effective HR Management in the Nestlé Group around the world. They are in essence flexible and dynamic and may require adjustment to a variety of circumstances. Therefore its implementation will be inspired by sound judgement, compliance with local market laws and common sense, taking into account the specific context. Its spirit should be respected under all circumstances. As Nestlé is operating on a worldwide basis, it is essential that local legislation and practices be respected everywhere. Also to be considered is the degree of development of each market and its capacity to advance in the management of their human resources. Should any HR policy conflict with local legislation, local legislation will prevail. These policies are addressed to all those who have a responsibility in managing people as well...
Words: 3770 - Pages: 16
...Mandatory September 2011 The Nestlé Management and Leadership Principles Principles Mandatory September 2011 Issuing authority Chief Executive Officer Target audience All employees Approver Executive Board of Nestlé S.A. Repository All Nestlé Principles and Policies, Standards and Guidelines can be found in the Centre online repository at: http://intranet.nestle.com/nestledocs Copyright All rights belong to Nestec Ltd., Vevey, Switzerland. © 2011, Nestec Ltd. In case of doubt or differences of interpretation, the English version shall prevail. Design Nestec Ltd., Corporate Identity & Design, Vevey, Switzerland Production Altavia Swiss Paper This report is printed on BVS, a paper produced from well-managed forests and other controlled sources certified by the Forest Stewardship Council (FSC). Table of contents 3 4 5 6 7 CEO message Nestlé – A people-inspired company Leading the “Nestlé way” A decentralised and aligned organisation A mutual commitment The Nestlé Management and Leadership Principles 1 2 The Nestlé Management and Leadership Principles CEO message Nestlé – over its long historical development from a small town operation to the world’s leading Nutrition, Health and Wellness company – has demonstrated an exceptional capability to adapt to an ever-changing external environment. The core values and principles that have guided this journey and are fundamental to our Company’s success are articulated in the Nestlé Management and Leadership...
Words: 1525 - Pages: 7
...Nestlé is the largest food and beverage company in the world. Founded and headquartered in Vevey, Switzerland. It is also well on its way to becoming world leader in nutrition, health and wellness. Nestlé is more than just the largest food and Beverage Company in the world. Increasingly, Nestlé is becoming the world’s leader in nutrition, health and wellness. Nestlé was founded in 1866 by Henri Nestlé and is today the world's biggest food and beverage company. Nestlé employ around 250,000 people from more than 70 countries and have factories or operations in almost every country in the world. -BACKGROUND: Nestle company had started off from a single man's idea, and developed into a giant corporation. In 1866 Henri Nestle, a pharmacist, developed a milk food formula for infants who were unable to tolerate their mother milk. His product became a success, and it created a demand throughout Europe. As Nestlé's popularity grew more businesses wanted to merge and become partners with Henri Nestlé's business. From 1866 to 1947 the Nestle Company had gone through several name changes. In 1905, Angelo-Swiss Condensed Milk Co. and Farine Lactee Henri Nestle merged and the company's name became Nestle & Anglo-Swiss Condensed Milk Co. Then in 1929, Peter-Cailler-Kohler Chocolate Suisse's S.A merged with the company. The name was then changed to Nestle &Angelo-Swiss Holding Co. Ltd, on November 27, 1936. In December 1947, Co acquired all shares capital of the Alimentana S.A Company...
Words: 2170 - Pages: 9
...tool in order to investigate the industry environment. The famous framework of Porter, which is called as five forces model may assists managers to identify threats as well as opportunities by examine the forces of competitive in the competitive environment, with this examination. It illustrates all the five forces of competitive environment. The well-known Porter’s five forces include the threat of new entrants, the bargaining power of buyers, the bargaining power of suppliers, the threat of substitute products and services, and lastly the intensity of rivalry among competitors in an industry. Capability of a firm to compete in the market will be influenced by each one of these Porter’s forces. This forces help manager to make a decision whether their company should stay in an industry or exit from stay in the industry. In the year of 1866, Nestle which is a company that leading health, wellness, and nutrition in this world today. Henri Nestle is the founder of the Nestle and the headquarters are located in Vevey, Switzerland. There are a number of principles of fundamental, which is guide the strategy of the company. The main concern of Nestle is to come up and give relevant and best products to the new and existing customers that could meet their needs and whenever the customers are. The success of the company can be credited to the profound supply chain’s agricultural, occupancy of the CEOs, and tough local market members. Nestle reveal through their way in performing...
Words: 623 - Pages: 3
...Nestlé is the largest food and beverage company in the world. Founded and headquartered in Vevey, Switzerland. It is also well on its way to becoming world leader in nutrition, health and wellness. Nestlé is more than just the largest food and Beverage Company in the world. Increasingly, Nestlé is becoming the world’s leader in nutrition, health and wellness. Nestlé was founded in 1866 by Henri Nestlé and is today the world's biggest food and beverage company. Nestlé employ around 250,000 people from more than 70 countries and have factories or operations in almost every country in the world. -BACKGROUND: Nestle company had started off from a single man's idea, and developed into a giant corporation. In 1866 Henri Nestle, a pharmacist, developed a milk food formula for infants who were unable to tolerate their mother milk. His product became a success, and it created a demand throughout Europe. As Nestlé's popularity grew more businesses wanted to merge and become partners with Henri Nestlé's business. From 1866 to 1947 the Nestle Company had gone through several name changes. In 1905, Angelo-Swiss Condensed Milk Co. and Farine Lactee Henri Nestle merged and the company's name became Nestle & Anglo-Swiss Condensed Milk Co. Then in 1929, Peter-Cailler-Kohler Chocolate Suisse's S.A merged with the company. The name was then changed to Nestle &Angelo-Swiss Holding Co. Ltd, on November 27, 1936. In December 1947, Co acquired all shares capital of the Alimentana S.A Company...
Words: 2183 - Pages: 9
...Analysis on Nestle Philippines I. INTRODUCTION Background of the Case Nestle was the only foreign coffee producer in the Philippines owned by Nestle S.A. of Switzerland, the largest producer and marketer of food products in the world, and San Miguel Corporation, the largest beer brewer in the Philippines. For the past decades, the coffee consumption in the country has doubled causing its sales to increase. As Nestle’s market share increases it brought pressure to the company on how will they maintain high performance while facing the rapid change of the environment and competitors increase. Statement of the Problem Nestle is the major producer of coffee in the Philippines, and over the past decade its market share has increased from 55% to 66%. Nestle has producing and selling many products, but Nescafe has the biggest role in increasing its market share. However, other major competitors had strategies that rocked the market share of Nestle, causing it to rise and fall for years; also increasing number of new entry of imported products and no name products. Nestle competes in maintaining their market position. Objectives of the Case Study As the business environment in the Philippines is changing rapidly, the objectives of this study is to know (1) what are the factors affecting Nestle’s market position; (2) Nescafe’s role in rising and falling of market share; and (3) the strategies in maintaining its position. II. FACTS OF THE CASE Nestle Philippines Nestle first...
Words: 1877 - Pages: 8
...Message to Stakeholders Fast Facts The Nestlé Legacy Organisation Structure The Nestlé Creating Shared Value Strategy Engaging Our Stakeholders Governance Summary of Key Performance Data Our Respect and Care for the Community Our Commitment to the Environment Our People and the Workplace Our Consumers and the Marketplace Awards & Achievements GRI Standard Disclosures COVER: One of Nestlé Malaysia’s key successful rural development programmes has been its contract farming initiatives, where farmers are actively engaged to be part of the Nestlé supply chain. In February 2012, the Nestlé Paddy Club was introduced with the aim of increasing field productivity and lowering production costs, whilst reducing rice-farming’s environmental footprint, as well as enhancing overall farming safety aspects at the contract farms in Kedah. Nestlé (Malaysia) Berhad 110925-W 16 1 Our Respect and Care for the Community 46 Our People and the Workplace 20 Our Commitment to the Environment At Nestlé, we believe that in order to create long-term value for our shareholders, we have to create value for society, subscribing to the view that corporate success and social development go hand in hand. 58 Our Consumers and the Marketplace 2 Nestlé (Malaysia) Berhad 110925-W Message to Stakeholders Creating Shared Value (CSV) is at the core of our business. That is how our company started off, with our founder, Henri Nestlé, a Swiss pharmacist who developed the world’s...
Words: 28760 - Pages: 116
...to all our fellow students who guided us in making this report, without whose considerate attention and interest, it would be difficult for us to complete this project on time. Whatever we have learnt from them and this project report has put indelible impression on our mind. It is our conviction that this learning experience will always be a source of help in our practical life and professional career. Contents EXECUTIVE SUMMARY.........................................................................1 INTRODUCTION OF NESTLE................................................................2 NESTLE VISION......................................................................................3 NESTLE MISSION...................................................................................4 NESTLE GOALS AND OBJECTIVES....................................................4 ORGANIZATIONAL STRUCTURE .......................................................5 NESTLE CURRENT STRATEGIES .......................................................6 SWOT ANALYSIS...................................................................................7 PEST ANALYSIS....................................................................................8 PORTFOLIO............................................................................................9 PORTER FIVE...
Words: 5154 - Pages: 21
