Introduction

Nestle is one of the major food and beverages company in the world. It was established in 1867 by Henry Nestle, who was a trained pharmacist. The introduction of the company in the market was through the development of an alternative source of infant nutrition for mothers who were unable to breast feed and named it as Farine Lactee Nestle.
He choose his surname “Nestle” as the name logo of the company which means a “little nest”.
In 1904 Nestle introduced its chocolates in the market. But when the availability of raw materials reduced during the First World War, Nestle purchased lot of factories in U.S and increased their production to twice as their pre-war production. Immediately, after the end of the war consumers switched back their choice to fresh milk due to which Nestle recorded its first loss. However they updated their operations and brought production in line with sales and thereby dropping the debts.
In 1930 Nestle introduced several new products like Milo and Nescafe. Nestle achieved considerable growth after the end of Second World War because of diversification within the food sector. The sales of Nescafe instant coffee quadrupled between 1960 and 1974.
In 1980's Nestle drew criticism from many organizations on account of promotion of infant formula over breast feeding which allegedly led to death of infants in less developed countries. The boycott of Nestle products was suspended in 1984 after Nestle agreed to fulfill with the international code.
Nestle had major acquisitions of the Italian mineral water company San Pellegrino, Spillers Pet Foods in UK in the year 1990's, and Ralston Purina in 2002. Nestle also formed a merger with Anglo-Swiss Condensed Milk Company with the aim of widening its product range and merged its ice cream business with Dreyer's in U.S.
Since its entrance in the market, Nestle has prospered in various