...danderson@bentley.edu Office Phone: 781 891 2238 Class Times: Section 100: Monday, 7:30 - 9:50 pm Office Hours: For quick/easy questions, send me an email. For tough questions, career advice and other matters, face to face is better, and I’m happy to meet with you by appointment. Description: GS601 provides an enterprise-wide perspective on the management of information technologies (IT), software applications and the operational processes they support, and the data and knowledge that inform business processes and decisions. The course focuses on how IT professionals and non-technical managers work together to ensure that applications and data are aligned with organizational strategy and business processes. The cases and readings examine how companies in various industries use IT to serve customers well, manage operations efficiently, coordinate with business partners, and make better business decisions. A key theme -- IT as a double-edged sword -- reflects a central challenge: how to maximize the strategic benefits of investments in hardware and software, while minimizing accompanying technical and business risks. The course places equal weight on technical and managerial skills. Our primary objective is to help students prepare to be effective contributors to IT initiatives in partnership with IT professionals, including external service providers here and abroad. Course Learning Objectives: · Understand how information systems – comprised of...
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...Abstract The following is a case study of Netflix, Inc. an American-based company that provides the streaming of online media to consumers in North America, South America, and parts of Europe. This case study will provide a brief overview of the company’s history along with four present-day challenges that the company will face as it tries to stay ahead of the competition. In its discussion of the present-day challenges that Netflix, Inc. faces the discussion will also relate the proposed challenges to the managerial challenges of globalization, diversity, and ethics. After each of the four anticipated challenges have been addressed then this paper will provide an analysis of the steps that Netflix, Inc. has already taken to keep the company on the frontline of online media streaming. This paper will also provide suggestions as to what can be done in order for Netflix, Inc. to become the number one competitor and innovator in the market. Keywords: Netflix, challenges, analysis Past to Present In 1997 Netflix, Inc. was founded in Scotts Valley, California by Reed Hastings and Marc Randolph initially offering weekly DVD rentals online. Within two years Netflix, Inc. transitioned from offering weekly rentals to offering a subscription service that allowed consumers to rent movies as frequently as they pleased for a monthly fee. In a matter of ten years Netflix, Inc. began to offer the online streaming of media for a subscription fee and ended the year with 7...
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...Facebook Discussion Questions 1. How does Facebook’s privacy management of users’ personal information affect the behavior of Facebook patrons? = Well, Facebook, generates most of its revenue from targeted advertisements based on user’s demography and interest, so the more data users share publicly the more money it can mint from ads (Nelson & Quick, 2013). Let’s say for example I don’t publish my likes and dislikes on Facebook. Then they will have to find a way to push me into doing that. The moment I go in and enter that information I will be immediately targeted as a consumer with certain needs and Facebook will be the platform that will bring them to me. 2. Being a college student you are likely a Facebook user. What is your opinion regarding how Facebook deals with privacy issues? What have you done (or decided not to do) with regard to protecting your privacy on Facebook (or other social networking sites)? =As a college student I do have a Facebook. In my opinion, if Facebook is seeking to become dominant on the internet they should follow through on providing privacy for its users and personal choice. I don’t agree that as a user, you really don’t have control of the privacy in your page. Even though I have a page, I don’t like to post all my information there or any other social networking site. I have never believed that you are totally protected. I always recommended my family and close friends not to put personal data (phone number, address, private...
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...with the learning outcome summaries and terms covered in the chapter, followed by a set of lesson plans for you to use to deliver the content in Chapter 1. Lesson Plan for Lecture (for large sections) Lesson Plan for Group Work (for smaller classes) Assignments with Teaching Tips and Solutions What Would You Do? Case Assignment––Netflix Self-Assessment––Is Management for You? Management Decision––Should We Try to Make More Money Management Team Decision––Negotiating with Investors Practice Being a Manager––Finding a Management Job Develop Your Career Potential––Interview Two Managers Reel to Real Video Assignment: Management Workplace ––Camp Bow Wow Review Questions Additional Activities and Assignments |Highlighted Assignments |Key Points | |What Would You Do? Case Assignment |After a period of phenomenal growth, Netflix faces several challenges as it looks | | |to develop new ways to deliver movies. | |Self-Assessment |Students get a first glimpse to determine if their skills overlap those required of| | ...
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...companies that rent DVDs, Blu-ray discs and even video games which are usable on home-based electronic equipment (Espedido Julian, 2010). Many companies are participants in this lucrative business and they include such companies as Wal-Mart, Netflix, Blockbuster, Intelliflix, Redbox and GameZnFlix among others. Both Netflix and Blockbuster companies are presently the leaders in the rental movie industry and therefore the major rivals in the rental movie industry. As to Blockbuster, it has a quite lengthy convention in the business. The Blockbuster has existed since the year 1985, even as Netflix entered its 12th anniversary this year. This gives Blockbuster an edge of existence over its close competitor Netflix. This paper intends to critically provide an in depth analysis for Arthur Thompson's case study entitled "Competition in the Movie Rental Industry in 2008: Netflix and Blockbuster Battle for Market Leadership." It will comb thoroughly issues like the trends which affect either negatively or positively the movie rental industry with utmost reference to Netflix and Blockbuster in respect to their fight for the market headship, scrutinize in detail the competitive movie rental industry environment, and by extension give detailed discussion on the use of both the SWOT as well as reasonable scorecard to evaluate Netflix's battle strategy for market leadership on the whole. The video rental industry (formally known as home entertainment or leisure) is actually an economic segment...
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...Leadership and Governance. Manoj Kumar Raju Kalidindi. Table Of Contents : 1.Introduction.........................................................................................................................3 1.1 Pure Software to Netflix................................................................................................3 1.2 Strategic and Behavioural changes................................................................................4 1.3 Netflix's Attitude...........................................................................................................4 1.4 Applications and Conflict styles...................................................................................5-6 1.5 Epix Deal.......................................................................................................................6 2. International Market...........................................................................................................6 2.1 Improvements................................................................................................................ 6 3. Leadership Paradigms........................................................................................................7 4. The Big Five......................................................................................................................7-8 5. Iowa Principles practise.............................................................
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...Forces for Change Author Note This paper was prepared for Management 689, Managing Change and Organizational Learning taught by Professor Doyle. Forces for Change Discussion of the readings It is evident that change within a business or organization is integral to its solvency and profitability. Even more important is to execute the process of change in a deliberate, methodical and precise manner. If a company brings about change too quickly and erratically, it can burn out quickly like a supernova leaving loss of focus in its wake. Conversely, if change is done slowly or not at all, it can miss a crucial window of opportunity that can never be recaptured causing the company to lose market share or file bankruptcy. Visual media has changed tremendously over the years due to the dynamic technology improving digital media. Consumers rented movie videos from their local video stores and cable television was emerging. Ever changing technology changed formats from the Video Home System (VHS) to compact discs (CDs) and digital video discs (DVDs). The latter format had improved picture quality and longer viewing capacity. Visiting a video store was an enjoyable jaunt for many families, who wanted to enjoy movies in the convenience of their own home when the weekends rolled around. With this in mind, I was saddened to hear the demise of Blockbuster Video, which first opened in 1985 and recently announced this year that it was closing all its brick and mortar...
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...Netflix case study CASE STUDY HOME ENTERTAINMENT Extended Diploma in Strategic Management & Leadership Units: U7 Strategic Marketing Management U12 Strategic Planning U13 Financial Principles and Techniques April 2013 CASE STUDY HOME ENTERTAINMENT Extended Diploma in Strategic Management & Leadership Units: U7 Strategic Marketing Management U12 Strategic Planning U13 Financial Principles and Techniques April 2013 Student’s Brief Scenario You are employed as a marketing consultant in the home entertainment sector. You have been asked by Netflix, Inc. to undertake a strategic audit in relation to the organisation’s: * core competencies * competitive advantage * value proposition You have also been asked to consider how Netflix, Inc. can remain competitive in the context of developments in technology, rising competition and changing consumer behaviour. Consideration should be given to the organisation’s financial position, its strategic risks and mitigating strategies to overcome these risks. Edited Extracts from Chartered Institute of Marketing (Case study: June 2011) Contents Introduction 4 Movie and TV programme licensing and distribution 5 Netflix, Inc 6 Netflix – advertising and marketing 7 Netflix’s competitors 7 Top ten movie download services 10 Data protection issues 10 The future for the industry 11 The future for Netflix 12 References 13 Home Entertainment Introduction Total...
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...UNIVERSITY OF PITTSBURGH KATZ GRADUATE SCHOOL OF BUSINESS BSEO 2531 ENTREPRENEURSHIP AND NEW VENTURES January 2015 PROFESSOR: G. Richard Patton 328 Mervis Hall grpatton@katz.pitt.edu Phone: 648-1568 SECRETARY: Pat Koroly 341 Mervis Hall 412-648-2250 Required Case and Reading Packet link: https://cb.hbsp.harvard.edu/cbmp/access/32240148 BSEO 2531 is to be a different experience for our MBA students. Most of your previous student experience has been focused on models and techniques that are typically applied in large organizations. BSEO 2531 will focus on a different aspect of the business environment--entrepreneurship. Consequently, this course will be structured differently than most other courses. Part of the course will involve the use of conventional case analysis, discussions and lectures. In addition, there will be guest speakers, time permitting. There are multiple objectives for the Entrepreneurship elective, including: 1. Understanding the process of New Venture Formulation 2. Studying the characteristics of successful entrepreneurs 3. Process and structure of business plan development 4. Understanding sources and methods of financing new business ventures 5. Opportunities to apply functional skill (marketing, finance, accounting, etc.) 6. Networking in the Pittsburgh entrepreneurial community The focus of the class will be the development...
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...9-607-138 REV: APRIL 27, 2009 WILLY SHIH STEPHEN KAUFMAN DAVID SPINOLA Netflix Late one afternoon in January 2007, Reed Hastings had just concluded a meeting with his senior management team in the King Kong board room at Netflix’s corporate headquarters in Los Gatos, California. Hastings, the founder and CEO of the company, which pioneered online DVD rentals, was preparing to unveil Netflix’s highly anticipated entrance into the online video market. Many industry observers believed that the ability of customers to order movies through their computers for instant viewing, commonly referred to as video-on-demand (VOD), would quickly impact the large user base for Netflix’s core business. Hastings looked across the third floor of the office building and the conference rooms named for some of his staff’s favorite films. A love of movies clearly ran deep among Netflix employees, and he was confident that one way or another, his team would maintain the company’s position as a leader in the home video market. But, as he reflected upon the years of investment and discussions surrounding the new feature that Netflix would be offering its customers, he could not help but think of the merits of the paths not chosen. As the management team filed out of the board room around him, Hastings returned his thoughts to the present. While he believed that the DVD rental market would remain healthy for years into the future, he knew that this announcement would impact not...
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...9-607-138 REV: APRIL 27, 2009 WILLY SHIH STEPHEN KAUFMAN DAVID SPINOLA Netflix Late one afternoon in January 2007, Reed Hastings had just concluded a meeting with his senior management team in the King Kong board room at Netflix’s corporate headquarters in Los Gatos, California. Hastings, the founder and CEO of the company, which pioneered online DVD rentals, was preparing to unveil Netflix’s highly anticipated entrance into the online video market. Many industry observers believed that the ability of customers to order movies through their computers for instant viewing, commonly referred to as video-on-demand (VOD), would quickly impact the large user base for Netflix’s core business. Hastings looked across the third floor of the office building and the conference rooms named for some of his staff’s favorite films. A love of movies clearly ran deep among Netflix employees, and he was confident that one way or another, his team would maintain the company’s position as a leader in the home video market. But, as he reflected upon the years of investment and discussions surrounding the new feature that Netflix would be offering its customers, he could not help but think of the merits of the paths not chosen. As the management team filed out of the board room around him, Hastings returned his thoughts to the present. While he believed that the DVD rental market would remain healthy for years into the future, he knew that this announcement would impact not just the market’s...
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...Netflix Introduction Netflix, an internet service provider, came into being in Los Gatos, California, in 1997. The company provides services all over the world viz, Australia, Japan, parts of Europe. It also provides flat rate DVD-by-mail in the US via permit reply mail. The company has innovated and reinvented its HR practices to create the viral Netflix Culture Desk (NCD). The new practices are however not in sync with traditional practices. The basis of Talent Management philosophy of Netflix are governed by two main principles: 1. The best thing you can do for employees is hire only ‘A’ players to work with them”. “Excellent colleagues trump everything else.” When individuals work with people who are equally good and of the same calibre, they are motivated to perform and are happy to work in the team. However, if they are not equally hard working, a lot of time is spent on identifying and rectifying their mistakes which make people unhappy and frustrated after a certain level. Employees prefer working alone rather than with people who are subpar. 2. The second element of the company’s approach is a willingness of letting go of people whose skills no longer required, “no matter how valuable their contributions had once been”. Key Elements of HR Policies Keeping these principles in mind, HR practices and policies have been framed by the HR Department. The following five are the key elements of these principles: 1. Hire, Reward, and Tolerate Only Fully Formed...
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...Strategic Plan Strategic Plan ------------------------------------------------- ------------------------------------------------- Netflix: Strategic Plan Prepared by Carlos Contreras Jasprit Dyal Jessica Hoeschen Francisco Solano-Downs Yen-Chen Wang Prepared for Dr. Gary Wishnjewsky Date submitted August 22, 2013 Seminar in Strategic Business Management Department of Management California State University, East Bay at Hayward, CA Management - 4650 Industry Analysis Relevant Industry Trends Netflix falls under the broad umbrella of the movies and home entertainment industry. The company has been part of the wave that is taking this industry into the future in terms of how consumers are interacting with home video entertainment in particular. In general, we can observe that consumers are increasingly demanding more instant and personalized experiences when watching video entertainment as well as more mobile availability. There seems to be a “when I want it, how I want it” type of movement among consumers with declining interest in DVD’s and scheduled television programming and increasing use of online streaming or rental alternatives. Netflix is catering to these trends with its streaming service and seems to be well positioned, at least for now, to be successful in the future if it can manage to avoid more strategic “missteps” along the way. It is important to note how the public perceives and values films as an entertainment source here in...
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...ERD is independent of the relational model, and therefore does not contain primary and foreign key constraints. Make sure that all business rules are represented in the ERD, and that all entities and relationships present in the ERD are described by the business rules. This Term Project iteration is not the final submission of the business rules or conceptual ERD for your Term Project. You have the opportunity to make modifications before the final Term Project submission at the end of the course. Business Rule 1. A Customer must have a membership to use Netflix 2. A monthly invoice is accrued at the beginning of every billing cycle for membership fees. 3. An invoice must have membership type, taxes per state, membership price, and other miscellaneous fees accrued during the billing cycle. 4. A Customer must have a paid in full membership before they are able to utilize Netflix features. 5. Customers will have a three tiered membership to choose from: online streaming, two at a time, and three at a time. 6. A movie watched must be tracked to the membership history queue. 7. A movie placed in a members “ship to me queue” will be shipped automatically once customer’s current movie is returned. 8. A movie must only belong to...
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...NETFLIX Inc. Case Study BMGT500 Submitted by: Moid Ahmad Under guidance of: Mr. Roger L. Powell Introduction Netflix Inc. is considered to be in the video entertainment industry, which distributes to consumers through movie theaters, airlines, hotels, and in-home (Netflix, Inc; 2009). Netflix and its competitors serve in-home consumers specifically through a number of alternative channels, making up the different strategic groups or segments of their portion of the entire industry which includes brick and mortar (Blockbuster) and DVD vending machine rentals (Redbox), mail delivery (Netflix and Blockbuster), and online rental (Netflix, Amazon, and iTunes), pay-per-view video (available from specialty suppliers such as HBO and Showtime through your cable provider), and on-demand services (VOD; those offered through digital cable providers), as well as brick and mortar (Wal-Mart and Best Buy) and online purchasing (Amazon and iTunes). Historically speaking, this industry began as stand-alone brick and mortar rental stores such as Blockbuster and the later entrant Hollywood Video/Movie Gallery (which for the most part were all corporately-owned, with small portions of franchised locations) and local rental businesses. They started in VHS and progressed to DVDs along with technology and household adoption. They would typically carry about 2,500 titles and performed better when copies were rented and out of the store—the longer period the better. (Spinola) This would...
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