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Netflix Case

In: Business and Management

Submitted By dasalazar
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3. As stated in the case, Netflix has a “multipronged” strategy to create and build its subscriber based on strategic components that include: * Comprehensive Library of Movies and TV Episodes – 55,000 titles in 2005 and 100,000 in 2010 * Latest Hollywood Releases * Several Decade Old Films * Movie Classics * Independent Films * Documentaries * TV shows * How-To Videos * New Content Acquisition-Strong ties with various entertainment provides: * Universal Studios * Twentieth Century Fox * Warner Bros. * Indie Films * Relativity Media * Convenient, Easy-To-Use Selection Software * Making it easy for subscribers to identify movies they were likely to enjoy * Power Of Choice * Subscribers may choose to deliver their DVD selection * Or, subscribers may choose to stream online * Marketing and Advertising * Spending aggressively on marketing to attract subscribers and build widespread awareness of the Netflix brand and service * Transitioning from Delivery to Online Streaming- Netflix had two primary strategies in 2010: * To continue to grow a large subscription base business * And, to gradually migrate from Postal delivery to Internet based delivery

Netflix definitely has leverage in this industry due to its competitive advantage over the rest. * Netflix has a wide variety and movie titles, TV shows and Etc. * Brand awareness- Having a brand recognition is key to success in any industry. * Netflix’s ability to deliver movie titles in one day or stream online directly to any compatible device.

4. Exhibit 2 * Positives * Growth in based during the 10 year period. * Subscriber acquisition cost is getting lower and lower every year. * More trail subscribers every year that can lead

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