These deals are beneficial to Netflix because it not only helped Netflix boost its differentiation from Blockbuster by offering streamed movies but it also made them become a unique provider since they also offer physical videos. By making these contracts, Netflix has more movie options, on more devices. Another reason it is so beneficial to Netflix is because now more “Americans get high-speed Internet connections”. Aside from the fact that they can stream movies, they have made deals with so many other companies which can offer their movies to more people on different devices. It is much more practical to watch a movie on Netflix for most people because one person may have a Wii consoles and others may have Apple TV. No matter what you have, most consoles now will offer Netflix. Although their exchange gives bricks and mortar stores more time to have movies sooner, Netflix is more convenient and some viewers are willing to wait simply because they prefer the convenient option. Streamed movies can also be controlled more easily than DVDs, which use menus and have advertisements in the beginning. Customers can more easily forward through parts they don’t want to see and pause and watch on other TVs or computers if they choose to change the room they’re in. Even though they are not like the bricks and mortar stores, they focus on customer service similar to how a store would, offering suggested titles and allowing for an easy movie look up in the search bar, rather than a slow in-store browsing system.

Netflix should continue to provide streaming content without limit so long as their customers follow terms and conditions which could include some exceptions. One of which could be that if they do not return the physical offerings (DVD) then Netflix could take into consideration whether or not to charge for certain limited streaming offers. For example, they could