...Chapter 1 INTRODUCTION This study is divided into several chapters. The beginning chapter presents a detailed background of the study conducted among a group of secondary schools pupils in The Netherlands. The study focuses on new Media and whether its’ usage has any effect on academic performance. This is explored from the context of HAVO Dutch youths in Rotterdam aged 14-16 years in two schools; Calvijn and Comenius colleges particularly from their peer solidarity and socialization processes. HAVO is one of the four streams of secondary education in Holland referred to as Senior general secondary education (HAVO). The stream takes five years and qualifies students to enter higher vocational education (HBO). Some students can also choose to enter pre-university secondary education VWO or MBO education (Dutch Education Journal, 2007). The analysis is based on both qualitative and quantitative findings from Focus Group Discussions (FDGs), structured and semistructured interviews, drawings, observations and questionnaires. This study considers both the advantages and disadvantages of youth engagement in new media. The study also attempt to contribute to the wider development discourses in the field of children and youth. The conclusion for this book highlights how new media has played a role in the youth cultures in structuring their peer relationships. Throughout the study, pseudo names are used for ethical reasons. BACKGROUND OF THE STUDY Before delving deeper...
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...R | AXEON N.V. | | Case Analysis | R | AXEON N.V. | | Case Analysis | Table of Contents Axeon N.V Overview 2 SITUATION ANALYSIS 2 ENVIRONMENTAL ANALYSIS 3 EXTERNAL SIZE UP 3 INTERNAL SIZE UP 3 ISSUE DESCRIPTION 3 SWOT ANALYSIS FOR NEW FACTORY 5 FINANCIAL ANALYSIS 6 Manufacture product in UK 6 Manufacture product in Netherlands 7 ALTERNATIVE 1: 8 Build the manufacturing plant in U.K. 8 ALTERNATIVE 2: 9 Manufacture more product in Netherland and sale it to cost to Hollandsworth 9 RECOMMENDATION 10 QUESTIONS 11 QUESTION #1 11 QUESTION #1b 11 QUESTION #1c 11 QUESTION #2 12 EXHIBITS 13 AXEON N.V. Case Analysis Axeon N.V Overview Axeon N.V. is a producer of industrial chemicals with 24 manufactory sites around Europe, and headquarters in Heerlen, Netherlands. It has acquired several companies within Europe to facilitate regional market penetration. By 1996 total sales from each subsidiary is shown in the table below. Company Name | Location | Total Axeon’s sales (%) | Total revenues | Axeon | Netherlands | 72% | £823 MM | Saraceno | Italy | 8% | £91 MM | Hollandsworth | United Kingdom | 14% | £160 MM | KAG | Sweden | 6% | £69 MM | As determined through Axeon’s management philosophy, Axeon is a decentralized organization where the subsidiaries are empowered to make decisions on what to sell in their respective regions. SITUATION ANALYSIS Anton van Leuven, Managing Director of Axeon N.V., was faced with a difficult...
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... |11/22/2010 | Table of Contents Part I 2 Executive Summary 2 Introduction 3 Background Information about the Netherlands 4 PESTEL Analysis 7 Market Research & SWOT Analysis 14 I. Market Research 14 II. SWOT Analysis 22 Part II 23 Entry Strategy: 23 Segmentation, Targeting & Positioning 23 ϖ Segmentation 23 ϖ Targeting 26 ϖ Positioning 28 Part III 30 Marketing Communication Plan 30 Conclusion & Recommendations 31 ϖ Conclusion 31 ϖ Recommendations 31 References 33 Part I Executive Summary This report has been carried out by the board of directors of Lenovo. The purpose of this report is to illustrate the export management plan of Lenovo. Lenovo Group Limited is a Chinese-based multinational computer technology corporation that develops, manufactures and markets desktops and notebook personal computers, workstations, servers, storage drives, IT management software, and related services. The report analyzes the environment and market which Lenovo will have to operate in. We start out giving some background information about the Netherlands. Then we move on to doing a PESTEL analysis. After that we explore the market research we have done and take a look at the SWOT analysis of Lenovo. In the section after the SWOT we take a look at the Entry Strategy, which entails segmentation, positioning and targeting. Then we immediately switch over to the marketing...
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...Campaign Plan X- Newz Campaign Plan X- Newz Table of Contents Introduction 3 Debriefing 4 Target audience analysis 6 Media use analysis 7 Desk research 9 Communication Strategie 15 Concept of the core message 17 Promotion plan 18 Media planning 19 Financial budget 21 Appendix 1. Affiliation contract 24 Weekly chair person list: 26 Contact details 26 Appendix 2. Plan of action 27 Appendix 3. Interviews Interview 1. German Expat. 2 Interview 2. Vietnamese expat. 3 Interview 3. Expat Management travel/sport agency Australia 4 Interview Expat 4: travel/sport agency Australia 5 Interview 5. French expat 6 Interview 6. Italiaan expat. 7 Interview 7: Bulgarian expat. 8 Interview 8. Bulgarian expat 9 Interview 9. Greek expat. 10 Interview 10. Greek expat. 11 Introduction ‘’X-News, everything you need as expat’’ Starting up a new life in a different country can be really tricky. Image being all by yourself in a country you know nothing about. Of course you will image that this is hard. As you know, there are already a lot of expat centre’s, websites and meetings. There is only one thing missing in the expat- market! A radio show aiming at expats, the first one on the Internet. Aiming at this particular target audience we will reach out to a new unattended audience. Having the advantage of an unattended audience will create a significant chance of building a successful radio show. With taking this chance...
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...Cycling Dutchman Bike Shop Rotterdam ~ The Netherlands Group Members: Alex Lucero Soi Kang Katie Thompson Jesse Sheets Phase I, Global Business Plan BUS 2900 – Intro to International Business Prof. Paul Dowling Global Business Plan Module 1 - Identifying Global Business Opportunities 1. POTENTIAL MARKETS (a & b): Describe your global business opportunity in terms of: (a) a clear definition of your specific product or service (NOT an existing brand), and (b) a potential market (meaning a foreign country and customer description that would be appropriate for this business opportunity). SUMMARY: (A) Due to the high number of bicycle users in the country of The Netherlands, our business plan will center on the sales, maintenance, and rentals of bicycles and e-bikes, or electric motor assisted bicycles. (B) The company will work in the city of Rotterdam, second largest city in the Netherlands, supplying bicycle services to the local populations and incoming tourists to the city. With “40% of all traffic movements” in the Netherlands centered around bicycle usage, this service will fit nicely with the new ideals of an active and healthier lifestyle. The Netherlands was in the top A model company for our idea, Bike City (www.bikecity.nl/eng/home/), based in Amsterdam does the rental, sales and maintenance. This model would be transferred into the city of Rotterdam. Sales and maintenance departments would be established to cater to local...
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...production of certain products, recommendations for the country to specialize in, and industries the country of my choice protects (if any). For the purpose of this paper I have chosen to explore the Netherlands and their comparative advantage. I chose this country for personal reasons as my father was born and raised in The Netherlands until he came to the United States at sixteen years of age. When you first think of the Netherlands you might think cheese or Tulips as they are well known for both of those products. The Netherlands has a high comparative advantage when it comes to skilled labor intensive work. First, let’s explore what comparative advantage is. Investopedia.com explains comparative advantage as “an economic law that demonstrates the ways in which protectionism is unnecessary in free trade. Comparative advantage argues that free trade works even if one partner in a deal holds absolute advantage in all areas of production- that is, one partner makes products cheaper, better and faster than its trading partner”. My interpretation of this definition is that a country, for example the Netherlands, will always have a comparative advantage of the flower industry even if another country can produce the same product for less. They will have this advantage because the Netherlands are known and thought of as having beautiful Tulips. Comparative advantage is vital to a country because it is often what will...
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...Re: Global Equity Markets: The Case of Royal Dutch and Shell Structure: The Royal Dutch/Shell Group is different because it appears that it is functioning as a single company instead of two separate companies. Yet, they are functioning as two separate companies. The Shell Company in the Netherlands, the Shell Company in the UK and the Shell Petroleum Company in the USA all appear to be maintaining their own identities in their respective countries. The Royal Dutch and Shell Company share equally in the Shell Company in the Netherlands, The Shell Company in the UK and the Shell Company in the U.S. They are not separate companies since they are linked by corporate charter. There is a separation of the two entities on the holding company level and all operational entities are a 60/40 owned by the two holding vehicles. The equity listings of the companies I am familiar with are more like a merger of two companies. In a merger, both companies would become one sharing everything that they own. The two listed organizations have entered into profitsharing agreements with each other, and equalizationratios exist to keep the economic performances of the two stocks linked to each other. ADRs: An ADR is an American Depository Receipt which is a stock that trades in the United States but represents a specified number of shares in a foreign corporation. ADRs are bought and sold just like stocks through a bank or brokerage. Investors usually find it more convenient to own an ADR since...
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...Pestel Analysis PESTEL ANALYSIS: A REPORT ON UNILEVER INTRODUCTION TO THE COMPANY The Fast Moving Consumer Goods (FMCG) environment is rapidly changing. Especially, the increasing popularity of line extensions seems to depend on advantages inherent in brand leveraging. FMCG manufacturers go into R&D in order to come up with the product that best satisfy consumers because customers become more critical about attaching themselves to a particular brand. They will also like to buy less expensive product due to current economic tide. Unilever is one of the biggest Fast Moving Consumer Good (FMCG) companies in the world. I have always been inquisitive about Unilever’s operations because I use some of its products, even right from childhood. This together with the current environmental challenges being faced by FMCG manufacturers motivated me to find out about Unilever’s operations and the current challenges it faces in the volatile business environment. Unilever was founded in 1930 through merger by the British, Lever Brother; and the Dutch, Margarine Unie; now Unilever PLC in London, U.K and Unilever N.V in Rotterdam, Netherlands respectively. In 1872 before the merger, Jurgens and Van den Bergh, the Dutch, built factory in Netherlands for the production of Margarine made from milk and fact. In 1927, they formed Margarine Unie (margarine Union) together with two European Businesses, Centre and Schicht. Lever & Co on the other hand was founded in 1884 by British William Hesketh...
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...Management Summary Samsung wants to introduce a new line of mp4 players. This plan is a detailed analysis on how Samsung can best introduce this product in The Netherlands as well as in Germany. First there is internal analysis of Samsung than external analysis will follow, which will focus on the Netherlands and Germany. Samsung wants to introduce this product in an already very competitive market, the MID market (Mobile internet device). One of the main competitors of Samsung, Apple, is already active in this market and Samsung wants to know how they will be able to compete. Samsung has always been a very innovative and technical company. Right now their technical and innovative strengths are there main competitive advantage. Samsung has a global product structure, with its main focus on their different product lines. Samsung has a geocentric predisposition, with subsidiaries all over the world. Table of Contents Preface 2 Management Summary 3 Internal analysis 7 Organizational Structure 7 Innovations 8 Technical superiority 10 New product possibilities and opportunities 10 Patents 11 Technologies 11 Finance 11 Quality of top and middle management 12 Company culture 12 Strategic goals/Strategies 12 Company values of Samsung 13 Core values 13 Business principles of Samsung 13 Entrepreneurship 13 Planning 14 Management of workforce 14 Personnel 14 Attitude and Motivation 14 Marketing 14 Product quality 14 Width/...
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...International Marketing The impact of culture on the quality perception of Private Labels, and the moderation effect of price promotion Table of Contents 1. Problem analysis 4 1.1 Current situation 4 1.2 Problem statement and research question 4 1.3 Theoretical background 5 2. Research 6 2.1 Research design 6 2.2 Data analysis and results 7 3. Conclusions, managerial implications, and limitations 10 4. References 12 5. Appendix 15 Appendix 1: Definitions 15 Appendix 2: Questionnaire 16 Appendix 3: Sample characteristics 20 Appendix 4: Normality and Homogeneity 24 Appendix 5: Cronbach’s Alpha analysis 25 Appendix 6: Bivariate correlation matrix of constructs 25 Appendix 7: Independent sample t-test 28 Appendix 8: Univariate analysis 29 Appendix 9: ANOVA Controlled for feeling Dutch 31 Appendix 10: ANOVA Controlled for gender 31 1. Problem analysis 1.1 Current situation In the coming years, further consolidation and economies of scale are expected in the Dutch supermarket sector. In line with this trend is the gradual disappearance of specialty stores in the Netherlands (SPAR Nederland, 2015). In turn this leads to the reduction of a diversified product offer in certain areas, cities, and towns across the Netherlands (SPAR Nederland, 2015). In response to these developments, SPAR Nederland focuses on these urban and rural areas by the instalment of so called “convenience stores”. These convenience stores are small sized stores...
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...International Business Project Part 3 Lizbeth Valdez Angelica Vidal Chantel Navy Mellisa Andrade Essence Taylor International Business Part 3 Product/Services/Retail Strategy & Description The Netherlands is known to have a very active population with a heavy nightlife presence. The Dutch do not spend money on unnecessary products, meaning we must cater to things that they will need on a day-to-day and night-to-night basis. They are more health conscious than the average American, so we will not implement the same over-the-counter fast foods as in America. The Netherlands has their version of fast food, Frikandel and Bitterballen which are essentially meat based fried snacks. Also fried cheese pastries, instead of pizza, fried chicken and hot dogs. The Dutch also love eating french fries with mayonnaise and Turkish foods, like kebabs and rolled up pizzas. Additionally we will include fresh fruits, vegetables and the every-day necessities, for example bread, milk, cheese, eggs and cold cuts are very popular every-day foods in The Netherlands. In regards to pharmaceuticals, they are not as prominently used as they are in the US, however the need for general over-the-counter medications are still there. Products like Paracetamol, Advil and Condoms are commonly bought regularly by the Dutch consumer. Therefore, the general pharmacy needs will be sold alongside general health care products like tooth-paste, deodorant, tooth brushes, shampoo and...
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...1. Describe the structure of Royal Dutch/Shell Group. Does it differ from the equity listings of other companies that you know? These equity listings are different from companies such as BP and Exxon. All subsidiary companies’ shares were held by the Group Holding Companies in the ratio of 60/40 (Royal Dutch/Shell). The corporate structure is outlined in the figure below. Individuals and Institutions Individuals and Institutions Royal Dutch Petroleum Company Netherlands 60% The “Shell” Transport and Co, PLC UK 40% The Shell Petroleum Company LTD. UK Shell Petroleum Inc. USA Shell Petroleum NV Netherlands Service Companies Operating Companies Shell Oil Company USA Individuals and Institutions Individuals and Institutions Royal Dutch Petroleum Company Netherlands 60% The “Shell” Transport and Co, PLC UK 40% The Shell Petroleum Company LTD. UK Shell Petroleum Inc. USA Shell Petroleum NV Netherlands Service Companies Operating Companies Shell Oil Company USA 2. What are ADRS? Why might companies find it attractive to issue ADRs? ADRS stands for American Depository Receipts, which is an underlying security that trades in the US financial markets. Foreign companies would find it attractive to issue ADRs because it would allow US investors to invest in their company, potentially increasing the value of the company. 3. Identify price differentials between different equity listings of the Royal Dutch/ Shell...
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...Introduction Present there is a high number of companies worldwide, which have moved some activity of the company to another country. There are many variations of what activities companies choose to move, though some activities have remarkably higher tendencies of being moved. After the Second World War there has been a high number of companies, which move industrial activities such as manufacturing of textiles, cars and ships. During the recent decades there have been other tendencies for moving activities abroad, hence services as in helpdesks, and non-physical products such as programming. One of the countries, which have a very high influence on these activities is India. The purpose of moving an activity to another country has various reasons, for instance trips abroad or high accessibility to skilled resources, but the major reason is to reduce costs of these activities. For that reason India have made a high impact on these activities as of the low wage level. India is in general one of the successful countries when it comes to offshoring IT enabled services. It has for many reasons, but the major factor is India’s cost competitive labor, vast human capital, and their education system, which made them excellent English speakers. Yet, there is still many companies, which have not moved any activity across borders. The reason they have not may differ. As mentioned above some industries have a higher disposition to become offshored, and some activities may not profit from...
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............................................................................................... 5-7 Appendix – Research material................................................................................................................. 8 1 Introduction On Thursday the 10th of May 2012, there are 16.736.232 people living in the Netherlands (CBS, 2012). An estimated amount of 2.6 million people are singles, of which 97% are looking for that special person to start a relationship with (Singlesite, 2012). Despite the fact that there are a lot of singles and 97% of them are looking for an actual relationship, why is the amount of Dutch singles still increasing according to the central bureau of statistics? (CBS,2012) In this modern 21st century, it is quite easy to obtain information from all over the world. People walk around with the latest hi-tech gadgets and easily communicate globally with their friends via various social media. When looking at the facts stated above, it is not easily explained why singles cannot find that special someone. 2 Research Questions Fact 1: The amount of singles in the Netherlands is rising Fact 2: 97% of the Dutch singles wants to be in a relationship Problem: Why is the amount of...
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...Vereia Table of Contents Research of the Product and Competitors 3 Consumer Research 5 Placing and pricing the product 15 Segmenting, Targeting, Positioning and Product strategy 17 Promotion strategy and visualization 20 Research of the Product and Competitors Introduction: Vereia is natural Bulgarian yoghurt. There are three different types of this yoghurt. These types varieties of fat percentage: you got 4.5%, 2.9% and 0.1%. This yoghurt guarantees quality yoghurt without the use of preservatives. It`s also carefully selected milk, controlled all the way from the farm to the consumer. The yoghurt contains Lactobacillus burglarious unique culture, Lactobacillus is natural product, where the yoghurt is made of, without it is not natural. And as last it has a delicious taste and a magnificent structure. The sponsor of our product is the United Milk Company. It is one of the leading companies on the dairy products market in Bulgaria. They have over 50 years’ experience of milk processing. They produce a wide range of products like milk from cow, sheep and goat. The Dutch customers can expect of Vereia Yoghurt, a traditional Bulgarian taste, the best quality of yoghurt and with a small amount of fat on the Dutch market. The price of Vereia yoghurt will be better than the competitors, because of a low purchase. It would be a good affordable product for all Dutch consumers. Location of the product group in our observation in “Albert Heijn” we found...
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