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Neuromarketing

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Neuromarketing Martin Lindstrom’s Buyology follows the largest neuromarketing study ever conducted. Lindstrom explores the theme of marketers rising control over consumers. He believes neuro-marketing will ultimately increase the knowledge of what drives consumption. Lindstrom defines Buyology as, “the subconscious thoughts, feelings, and desires that drive the purchasing decisions we make each and every day of our lives.” His research is an attempt to discover what captures our interest as consumers. While it was a three-year, $7 million research study, there are still some who question its findings. The article Ad Experts Not So Quick to Buy Into ‘Buyology” by Marissa Miley raise questions about the processes and findings of the study.
Lindstrom emphasizes the importance of creating connections that link the consumer to a product or brand. He reaches many conclusions about why we consume what we do. His research has provided many insights on how products and brands affect the mind. Neuromarketing allows us to understand what is going on in a consumers mind when stimulated by products and advertisements. Lindstrom feels it is not a dangerous device that companies will take advantage of. However he also discusses how this technology will uncover the sneaky ways marketers seduce and deceive consumers without us even knowing.
It is clear that companies are trying to manipulate us. If they had the power of fully understanding what makes the human mind tick they would most certainly utilize it. The marketplace is overpopulated; it has created an incredibly competitive atmosphere where companies are willing to do anything to gain an edge. Lindstrom hopes that neuromarketing will be used for the good; for humans to better understand themselves and gain more control over our consumption. We are brainwashed by society. We buy things we don’t need. “A

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