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Neuromarketing

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Neuromarketing is to use neuroscience techniques to analyze the reactions of the brain to certain messages or stimuli, and use this information to sell products.
It has been shown that this methodology is very efficient, so it has many detractors who fear their manipulation power.

Against the power of manipulation, we should be able to strengthen our autonomy and our critical thinking; we must protect ourselves to these techniques.
The reality is that 70% to 80% of purchase decisions are made in an irrational manner and according to sensory stimuli, so everybody is influenced by marketing.

Thanks to investments from companies like Procter & Gamble, Unilever or McDonald’s, it has conducted similar experiences not only by MRI, also with electroencephalograms, measurements of heart rate, respiratory rate or even the skin conductance (galvanic response).

Neuromarketing is so powerful that induces us to pay up to 20% more than you normally would pay for that product.
Martin Lindstrom is such a guru of marketing, he wrote ‘’Buy.ology’’, where he explains why we buy the things that we buy.

Critics of neuromarketing denounce this practice for being 'unethical', and request the government to promote respect restrictive regulation.

But nothing has changed ethically. Similarly, the intention of neuromarketing is the same as that of traditional marketing: to persuade us to buy products that we do not always need.
Here are some examples of the use of neuromarketing:

-Pretest TV ads (Case SONY Bravia) - It is perhaps the most common application of neuromarketing. Lets you know if the ad like or dislike, select the flat aesthetic, test creative resources.
-Predicting the virality of the ads (Case Super Bowl) - It has been used to predict that the Super Bowl ads would more than talk on the network.
-Measurement of

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