...John Wiley & Sons, Inc. David L. Kurtz University of Arkansas Louis E. Boone University of South Alabama BUSINESS 14TH EDITION Contemporary . . . at the speed of business “The 14th edition of Contemporary Business is dedicated to Joseph S. Heider, who brought me to John Wiley & Sons. Thank you, Joe.” —Dave Vice President & Executive Publisher Acquisitions Editor Assistant Editor Production Manager Senior Production Editor Marketing Manager Creative Director Senior Designer Text Designer Cover Designer Production Management Services Senior Illustration Editor Photo Editor Photo Researcher Senior Editorial Assistant Executive Media Editor Media Editor George Hoffman Franny Kelly Maria Guarascio Dorothy Sinclair Valerie A. Vargas Karolina Zarychta Harry Nolan Madelyn Lesure 4 Design Group Wendy Lai Elm Street Publishing Services Anna Melhorn Hilary Newman Teri Stratford Emily McGee Allison Morris Elena Santa Maria This book was set in Janson TextLTStd-Roman 10/13 by MPS Limited, a Macmillan Company, Chennai, India and printed and bound by R. R. Donnelley & Sons. The cover was printed by R. R. Donnelley & Sons. This book is printed on acid free paper. ∞ Founded in 1807, John Wiley & Sons, Inc. has been a valued source of knowledge and understanding for more than 200 years, helping people around the world meet their needs and fulfill their aspirations. Our company is built on a foundation of principles that include responsibility to the communities we serve and where we live...
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...627 blacks with and AIDs diagnosis has died in the United States (CDC, 2012). Contrary to the evident statistics affecting the African American population as a whole, there remains a small amount of research studies, dedicated towards HIV/AIDs healthcare promotion and prevention strategies specifically designed for the African American women. However, there is a large proportion of African American women affected by HIV/AIDs. In 2009, black women accounts for 30% of the new estimations of HIV infections among blacks. The rate for HIV infections as compared to other populations is 15 times more than white women, and three times as high for Latina women (CDC, 2012). This is confirmed by social media, primarily directed at African American males. In regards to the African American women, personal beliefs, cultural practices, and social norms act as a backdrop in determining the risk behavior of acquiring HIV/AIDs. This study serves to address the need for prevention strategies among single African American women of 18-22 years of age in college from the middle socioeconomic class. The subjects for the study are voluntary and motivated to learn with no developmental barriers noted. In particular, the study will investigate the use of sexual barriers among the college women as a preventive measure against HIV/AIDs and their overall knowledge of protective barriers and risk behaviors. Model The Health Belief Model is centered upon a client’s belief in his or her own personal...
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...Introduction Message from the Director Mission, Vision and Values Why study at Prague College Admissions A short guide to Prague College qualifications English for Higher Education Foundation Diploma in Business Foundation Diploma in Computing Foundation Diploma in Art & Design Professional Diplomas in Business Professional Diplomas in Computing Higher National Diploma BA (Hons) International Business Management BA (Hons) International Business Management (Flexible Study Programme) BA (Hons) Business Finance & Accounting BA (Hons) Graphic Design BA (Hons) Fine Art Exp. Media BSc (Hons) Computing BA (Hons) Communications & Media Studies MSc International Management MSc Computing Accreditation & Validation UK/Pearson Credit system Transfer of credits Student support Accommodation Study Advising and Support Financial support Visas for foreign students Scholarships Benefits for students Study abroad Internships Assistance in employment Counselling Centre Student Resources Computer labs Online Learning Centre (Moodle) Prague College email Physical library Digital Library ISIFA Images Textbooks and class materials Graphic Design/Interactive Media/Fine Art materials and costs Personal computers Message boards and digital signs Newsletters Open lectures, seminars and events Student ID cards Centre for Research and Interdisciplinary Studies (CRIS) Prague College Student Handbook 4 6 8 9 11 12 13 14 16 18 20 22 24 ...
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...Journal of Business Case Studies – Second Quarter 2006 Volume 2, Number 2 Case Studies In Marketing Research Donald K. Hsu, (Email: yanyou@hotmail.com), Dominican College ABSTRACT The use of case studies for Marketing Research has been examined. Starting with a topic selection, students collected the background information from various sources. A focus group was conducted to gather detailed information. A questionnaire was designed for an in-depth survey of the general public. Using mall intercept, 100 or more convenient samples were collected from the questionnaire. SPSS software was used to analyze this data. Then a final report with possible recommendations was written. During the course of this research, students made face-to-face interview with senior managers or CEO, selected appropriate Harvard Business School cases, did research using Internet or library resources, and added much real-life learning to the theoretical in-class knowledge. INTRODUCTION V ase studies in Marketing Research have attracted much interest for global researchers. During the last two years, participants at the European Applied Business Research Conference presented findings in marketing related topics: 56 papers in 2003 and 25 papers in 2004. Out of the 81 papers, 24 reported work on marketing research. Cho and Ha (2004) measured consumer behavior by surveying 300 people on two brand names, Chow et al (2003) studied the environment friendly (eco-label) issues on the...
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...criminal justice system 2. Design city centre, case study on ( Crossroad mall Mumbai,phoenix mall Mumbai) 3. Thesis on Jail , case study on (banglore jail, belgaum jail) 4. Thesis on institute of archaeology , case study on (archaeological museum hampi) 5. Design of EXHIBITION 6. Restructuring the sukhna lake 7. Thesis on film city, case study on (DADA SAHEB PHALKE CHITRANAGRI MUMBAI, RAMOJI FILM CITY HYDERABAD) 8. CENTRE FOR THE INDIAN CLASSICAL MUSIC, CASE STUDY ON (KALA ACADMY GOA, NRITYAGRAM BANGLORE, NATIONAL CENTRE FOR PERFORMING ARTS MUMBAI,) 9. THESIS ON INFOTAINMENT MALL, CASE STUDY ON (THE FORUM KORAMANGLA BANGLORE, BANGLORE CENTRAL MG ROAD BANGLORE, INNOVATIVE MULTIPLEX MARATHALLI BANGLORE, BARTON CENTRE MGROAD BANGLORE) 10. THESIS ON POLICE STATION 11. ADVETECTURAL TRANSIT MODEL CASESTUDY ON (MAHATMA GHANDHI BUS STATION HYDERABAD, KEMPE GOWDA BUS STATION BANGLORE, BMTC BUS STATION ON SHANTI NAGAR,) 12. THESIS ON SOS, CASE STUD ON (SOS CHILDRENS VILLAGE CHENNAI, SOS CHILDRENS VILLAGE BANGLORE) 13. MULTI MODAL TRANSIT SYSTEM, CASE STUDY ON (ARNHEM CENTRAL GERMANY, LIVE CASE STUDY CHENNAI INDIA, HYDERABAD SECUNDERABAD INDIA,) 14. THESIS ON URBAN GRAPHISM , CASE STUDY ON (BANGLORE) 15. THESIS ON ANIMAL HUMAN RELATION ZOO, CASE STUDY ON ( BANNERGHATTA BIOLOGICAL PARK, SINGAPORE ZOOLOGICAL PARK,) 16. THESIS ON CENTER FOR ENERGY AND ENVIRONMENTAL STUDIES, CASE STUDY ON( ENERGY & ENVIORMENTAL RESEARCH CENTERPUNE...
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...Fellow, ICSSR, New Delhi, India Assistant Professor and Head Department of Education, Sarsuna College (Affiliated to University of Calcutta) 4/HB/A, Ho-Chi-Minh Sarani, Sarsuna Upanagari, Kolkata – 700 061, West Bengal, India Guest Faculty Department of Education, Rabindra Bharati University, Kolkata-700 050 E-mail: pkm.edu@rediffmail.com Phone: +91 9836622451(M), +91 033-2452-3699/4104 (Office) Fax: 033-2473-7365 Website: http://orcid.org/0000-0003-2041-2603, http://www.hindawi.com/50378302/ www.sarsunacollege.ac.in ======================================================================= PERSONAL DETAILS Date and Place of Birth : 4th March, 1980 Kuldanga, Panchla, Howrah, West Bengal-711302, India Nationality : Indian Cast : General Permanent address : Vill. & P.O.-Kuldanga, Via-Andul, Mouri, P.S.-Panchla, Dist.-Howrah, Pin-711302, West Bengal, India Corresponding Address : Dr. Pintu Kumar Maji, C/O- Sri Lakshmi Kanta Maji, Vill &P.O.-Kuldanga, Via-Andul, Mouri, P.S.-Panchla, Dist.-Howrah, Pin-711302, West Bengal, India ACADEMIC QUALIFICATION 2013 Doctor of Philosophy (Ph. D.). Major: Education. Title: “A Study of the Locus of Control, Ecological Value and Environment Related Behaviour amongst Visually Impaired Students in West Bengal”. Area: Environmental Education and Special Education. Department of Education, University of Calcutta, West Bengal, India 2007 Master of Philosophy (M. Phil.). Major: Education. Title: “A Comparative Study of Environmental...
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...thoughts that interfere with your academic success. Sample: Before I take an exam, I always think I m going to fail. 1. There’s no point in studying because it’s too much material to cover 2. I have so many things to do today and I don’t have time to do homework . 3. Every test I take is difficult and I always feel like I am going to fail. 4. I don’t understand the subject, but I might just wing the test. 5. I find it hard to concentrate during class because I stress over work and my personal life List five emotions (feelings) that interfere with your academic success. Sample: I have continual fear of not succeeding when I am in a math course. 1. I feel that I have test anxiety 2. Sometimes I fear that I will never succeed in college 3. I get intimated when others progress and I fail. 4. At times tend to think negative when it comes to school 5. fear of always failing and never getting anything done Do you have conscious control over your own actions and emotions? This exercise will help you to seriously consider some questions as you strive for a deeper understanding of your will. 1. How often do you accomplish your intentions? 95% of the time I accomplish my intentions 2. When you are confronted with a difficult task, do you persist or abandon it? When I am confronted with a difficult task I persist with it...
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...Even though credit cards can be a source of paying for college-related expenses; credit card companies should not be on college campuses because most students will misuse the credit card, go into credit card debt and not realize the full financial hole they are in and struggle for years to pay off the debt. The first reason why credit card companies should not be on colleges marketing to college students is that it is very easy for a college student to misuse the new credit card. A college student most likely has limited financial means and a credit card could help today but hurt substantially more down the road. With a limited income, it would be very easy for the student to become financially dependent on the card. A 2009 Survey by Sallie Mae concluded the following. “The economic downturn has most Americans tightening their spending habits, but not all. College students are even more dependent upon credit cards, according to a survey conducted by Sallie Mae, the nation’s leading provider of student loans. The organization released its survey results last week in its National Study of Usage Rates and Trends. The study focused on undergraduate student’s ages 18 to 24 who were enrolled in public and private four-year colleges and universities during the spring of 2008.” [ (Phan, 2009) ] Another misuse of credit card spending occurs when the student is trying to fit into a social crowd among its peers. Many students feel a need to be part of socially acceptable “cool” crowd...
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...of the acronym for Strategic human resource management. HRP is the “critical” success because of an effective system of policies that align themselves with Apples values, goals and mission according to (Mello, 2015). In all cases, the ethical values of the company will define the maximum wealth creation for the framework of transformation leaders. Transformation to achieve and establish “environments” that are satisfying to the human capital of the company according to (Mello, 2015 p. 33). Introduction Apple computer is a great example of how a company was organized and develops, from entrepreneur that experiences a college education. Their college education led to a success in the computer business according to (Yoffie, Slind, 2008). The student was young in age and experiencing a typical company, based on what typical student browse, when they have nothing else to do. The young “college dropouts founded Apple Computer on April Fool’s Day, 1976.3”. The young men in their “twenties” probably entertaining each other socially while parents were at work found a successful career. The career was from a partial college education and a typical space for persons, in the garage of their parents’ home. Assuming that the ideal was a result of college dropouts, strategic thinking overrules their education at that time. Why pay for a...
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...Information Literacy as They Transition from High School to College Jana Varlejs, Professor Emerita, Rutgers, 612 S. First Avenue, Highland Park, NJ 08904, 732846-6850 Eileen Stec, Instruction & Outreach Librarian, Douglass Library, Rutgers, New Brunswick, NJ 08901, 848-932-5009 Hannah Kwon, PhD Student, Rutgers SC&I, New Brunswick, NJ 08901 Abstract Despite the considerable attention paid to the need to increase the information literacy of high school students in preparation for the transition to college, poor research skills still seem to be the norm. To gain insight into the problem, library instruction environments of nineteen high schools were explored. The schools were selected based on whether their graduates did well or poorly on information-skills assignments integrated in a required first-year college course. The librarians in the nineteen schools were asked to characterize their working relationships with teachers, estimate their students’ information-literacy achievement, and provide data on their staffing and budgets. Findings suggest that school librarians are seldom in a position to adequately collaborate with teachers and that their opportunities to help students achieve information literacy are limited. Introduction The study reported in this paper was inspired by observations made by students in the Master’s in Library and Information Science (MLIS) program at Rutgers-The State University of New Jersey in the United States. For many years, MLIS students...
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...U.S. Citizen Bank Case This paper will focus on the U.S. Citizen Bank case. I will use the five D method as a template to analyze said case. In addition, I will provide recommendations on how the manager, Michelle Jefferies, should act going forward. This case started back in the 1980’s, where by the end of the decade the traditional markets for credit cards had become saturated. The middle and working classes already had their plastic of choice and it was time for credit card companies to start looking for alternative ways to bring in revenue. Their solution was simple; in 1990 there were nearly 14 million undergraduate students enrolled in colleges across America. That number was projected to grow as we neared the turn of the century, and it would naturally replenish itself with new students every year. This “new to credit” market was virtually untapped and would provide card issuers with a huge opportunity for growth in both short and long-term areas. If the company could hook college students on their specific brand of credit card, i.e. Visa, MasterCard, American Express, etc., they hoped to secure them as life long, brand-loyal customers. The big companies used very aggressive tactics to secure college students as card users. These companies would go to the universities and strike a licensing agreement, so the card companies could use the college logos on their cards. They never ran a credit check, or even asked how the student would be able to pay off their expenses...
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...Introduction Organisation definition: “Individual gathered towards under the similar circumstances to achieve common goals”. (Schein, 1999). In this vain organisations must have structure to determine the level of hierarchy in the responsibility and accountability also a developed culture of running the organisation. At the same time a well-designed structure makes easier to see what every department or division does in an Organisation. Organisation Culture Culture is human behaviour pattern, tradition, religion, values, institutions and is mainly individual or groups. Cultures must have history. There are many types of culture which I am going to mention but a few. Power Culture This culture concentrate power in among small group or a central figure so the control is from the centre in a sense few rules is needed and less bureaucracy. Operators of this culture are usually small businesses or organisations. Control is the basic element here, no consultancy needed decision are swift as to react to any threatening danger. However this type of culture seems to generate high staff turnover for some organisation. Role Culture Here we have power delegation as form of authority within highly designed structure, such organisation form hierarchical bureaucracies. Culture is based on individual heading a particular function in the Organisation after a split into various functions. This peculiar to multinationals like the Apple Corporation. Task Culture This is where we have...
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... COLLEGE OF ENGINEERING Department of Industrial Engineering Republic of the Philippines POLYTECHNIC UNIVERSITY OF THE PHILIPPINES COLLEGE OF ENGINEERING Department of Industrial Engineering ENGINEERING VALUES AND ETHICS CASE STUDY: Love Canal Prepared by: MARASIGAN EDZEL C. Submitted to: Dr. Jerilyn Landicho-Pilar SEPTEMBER 7, 2015 BSIE V-2 A. Y. 2015 - 2016 ENGINEERING VALUES AND ETHICS CASE STUDY: Love Canal Prepared by: MARASIGAN EDZEL C. Submitted to: Dr. Jerilyn Landicho-Pilar SEPTEMBER 7, 2015 BSIE V-2 A. Y. 2015 - 2016 CE VISION The College of Engineering envisions itself to be center of excellence in engineering education. CE MISSION The College of Engineering is committed to produce competitive engineers who will serve as catalyst for sustainable growth and development in national and international levels. CE GOALS 1. Provide Quality education through instruction, advance research and extension services: 2 Produce world-class professionals as potential industry leaders and job providers 3. Develop and improve facilities through the use of adapted technology and indigenous materials and: 4. Maintain, upgrade and improve facilities through the adaptation of engineering techniques. OBJECTIVES 1. Strengthen the BSIE program consistent with global trends; 2. Develop faculty as competent mentors and quality researchers, through advanced studies, and other facets...
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...Material I want to paint you a picture. The picture has two sides. One side is a group of copyright owners that live in a system and a mindset that has not been updated in over 100 years. This group has not adapted to the changing times. On the other side of this picture you have individual people that what to experience what artist of music, movie and software present to the world. What I am presenting to you is world around illegal downloading of copyrighted material. The question I present to you is this, how can we bring both sides of this picture together with both sides being able to get what they want? To begin lets go back a few years to around 1998. I am sure most of you have heard of Napster. For those that didn’t think was a new file sharing program that was able to download copyright material digitally. The processed worked by taking small parts of the overall file from multiple sources and piecing them back together on your end as a whole file. This was a huge problem to the recording industry and as such saw their record sales fall. Instead of the recording industry trying to work with the leaders of Napster and other programs to come up with a solution, the recording industry along with some artist sued Napster for lost revenue. In the end Napster lost their court battle, but this was not the end of illegal downloading of copyrighted material. Since this time the recording, movie, software and pornographic industries have seen their profits continue to fall due...
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...( x ) NOTE TO STUDENTS: Academic Departments at George Brown College will NOT retain historical copies of Course Outlines. We urge you to retain this Course Outline for your future reference. EQUITY STATEMENT: George Brown College values the talents and contributions of its students, staff and community partners and seeks to create a welcoming environment where equity, diversity and safety of all groups are fundamental. Language or activities which are inconsistent with this philosophy violate the College policy on the Prevention of Discrimination and Harassment and will not be tolerated. The commitment and cooperation of all students and staff are required to maintain this environment. Information and assistance are available through your Chair, Student Affairs, the Student Association or the Human Rights Advisor. George Brown College is dedicated to providing equal access to students with disabilities. If you require academic accommodations visit the Disability Services Office or the Deaf and Hard of Hearing Services Office on your campus. STUDENT RESPONSIBILITIES: Students should obtain a copy of the Student Handbook and refer to it for additional information regarding the grading system, withdrawals, exemptions, class assignments, missed tests and exams, supplemental privileges, and academic dishonesty. Students are required to apply themselves diligently to the course of study, and to prepare class and homework assignments as given. Past student...
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