...Business and Management GB530 Marketing Management: Brand Extension Marketing Plan Dr. Blake Escudier July 15, 2012 1.0 Executive Summary The purpose of this marketing plan is to present a new category-brand extension product designed by DeWALT Power Tools and manufactured by Calloway Golf. The new DeWALT IronDrive Pro category line of golf clubs will embody the brand reputations of quality, power, top of the line features, superior technology and durability that have made both DeWALT and Calloway leaders within their perspective industries. This product is a specialty niche set of golf clubs packaged in a branded walking golf bag and also will include club head covers, a club towel, and balls to complete the perfect golfing experience. Consumers who purchase this product will enjoy the industry leading golf technology of Calloway and combined with the industry leading power tool features and benefits provided by DeWALT. The target market for this product consists of males 20-65 years old, college educated, makes an annual salary of $40,000 or more, and purchases high end products. The ideal customer lives all across the United States, but in particular resides in the industry’s largest regions of the Mid-Atlantic, New England, East North Central, South Central, and West North Central regions. The customer will have some knowledge of around the house DIY projects and tools to complete the task. The value proposition for the DeWALT IronDrive...
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...the accuracy or completeness of any information in these materials. No part of these materials are intended to be advice, whether legal or professional. Contents 1. 2. 3. 4. Executive Summary ......................................................................................................................... 2 Background and Objectives ............................................................................................................ 3 General Benchmarking Methodology ............................................................................................. 4 Benchmarking Melbourne's Arts Status ......................................................................................... 5 4.1 4.2 Arts Comparison Cities Overview............................................................................................ 5 Arts Capacity Index ................................................................................................................. 6 Physical Infrastructure - Venue Number......................................................................... 6 Physical Infrastructure - Size ........................................................................................... 7 Economic Infrastructure ................................................................................................. 9 Arts Capacity Index - Combined Aspects ...................................................................... 10 4.2.1 4.2.2 4.2.3 4.2.4 4.3 4.4 4.5 4...
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...of Professional Sports Major Leagues The 1990s and early 2000s was a period of substantial growth for professional sports at all levels. The number of teams in the Big 4 major leagues grew from 103 franchises in 1989 to 122 franchises by 2001. During that time, the National Hockey League (NHL) added eight expansion teams, Major League Baseball (MLB) added four, the National Football League (NFL) added three, and the National Basketball Association (NBA) added five teams. In addition, several new leagues were launched in the 1990s with aspirations of becoming prominent national properties, most notably Major League Soccer (MLS) and the Women's National Basketball Association (WNBA). By 2001, each of the Big 4 leagues had reached a saturation point, having established franchises in nearly every market capable of sustaining a major sports property. A few markets remain available for certain leagues. For example, Los Angeles has not had an NFL team since the Rams abandoned LA for a new stadium in St. Louis in 1995. While the NFL would love to have a franchise in the country’s 3rd largest television market, the lack of a modern, “NFL-ready” stadium has prevented a team from filling this attractive...
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...Careers in Investment Banking WetFeet Insider Guide 2005 Edition The WetFeet Research Methodology You hold in your hands a copy of the best-quality research available for job seekers. We have designed this Insider Guide to save you time doing your job research and to provide highly accurate information written precisely for the needs of the job-seeking public. (We also hope that you’ll enjoy reading it, because, believe it or not, the job search doesn’t have to be a pain in the neck.) Each WetFeet Insider Guide represents hundreds of hours of careful research and writing. We start with a review of the public information available. (Our writers are also experts in reading between the lines.) We augment this information with dozens of in-depth interviews of people who actually work for each company or industry we cover. And, although we keep the identity of the rank-and-file employees anonymous to encourage candor, we also interview the company’s recruiting staff extensively, to make sure that we give you, the reader, accurate information about recruiting, process, compensation, hiring targets, and so on. (WetFeet retains all editorial control of the product.) We also regularly survey our members and customers to learn about their experiences in the recruiting process. Finally, each Insider Guide goes through an editorial review and fact-checking process to make sure that the information and writing live up to our exacting standards before it goes out the door. Are we perfect...
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...Development of Tourism (with A.J. Burkart) Holiday Surveys Examined The Management of Tourism (with A.J. Burkart eds) Managing Tourism (ed.) A Manual of Hotel Reception (with J.R.S. Beavis) Paying Guests Profile of the Hotel and Catering Industry (with D.W. Airey) Tourism and Hospitality in the 21st Century (with A. Lockwood eds) Tourism and Productivity Tourism Council of the South Pacific Corporate Plan Tourism Employment in Wales Tourism: Past, Present and Future (with A.J. Burkart) Trends in Tourism: World Experience and England’s Prospects Trends in World Tourism Understanding Tourism Your Manpower (with J. Denton) Dictionary of Travel, Tourism and Hospitality S. Medlik Third edition OXFORD AMSTERDAM BOSTON LONDON NEW YORK PARIS SAN DIEGO SAN FRANCISCO SINGAPORE SYDNEY TOKYO Butterworth-Heinemann An imprint of Elsevier Science Linacre House, Jordan Hill, Oxford OX2 8DP 200 Wheeler Road, Burlington MA 01803 First published 1993 Reprinted (with amendments) 1994 Second edition 1996 Third edition 2003 Copyright © 1993, 1996, 2003, S. Medlik. All rights reserved The right of S. Medlik to be identified as the author of this work has been asserted in accordance with the Copyright, Designs and Patents Act 1988 No part of this publication may be reproduced in any material form (including photocopying or storing in any medium by electronic means and whether or not transiently or incidentally to some other use of this publication) without the written...
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...TRENDS IN CHARGES FOR PAY TV SERVICES, THE QUALITY OF SERVICES PROVIDED TO CONSUMERS AND SUBSCRIBER NUMBERS Introduction and executive summary 1. In its Third Consultation Document, Ofcom concluded that there are relevant markets at the retail level for (a) “supply of Sky Sports 1, Sky Sports 2 or Setanta Sports 1 as well as HD versions of these channels or TV packages that contain these channels” and (b) “supply of television bundles containing Core Premium Movie channels”1. Part of Ofcom‟s analysis in support of these conclusions has involved consideration of changes over time in: (a) (b) (c) 3. charges for Sky‟s pay TV services; the quality of services provided by Sky to consumers; and the number of Sky subscribers. 2. In its inquiry Ofcom has put forward a view that Sky has continually raised charges for its pay TV services over time, reducing the value for money received by consumers, while at the same time increasing the number of its subscribers. Ofcom then infers from this assessment that Sky does not face effective competition at the retail level. Sky considers that the facts of the matter wholly contradict this assessment by Ofcom, and the inference that is drawn from it. Sky has already provided Ofcom with significant evidence collected by PwC, which shows that in relation to pay TV services UK consumers are well served compared to their European peers. Similarly, in its Response to Ofcom‟s Third Consultation Document, Sky demonstrated that Ofcom‟s proposition...
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...® OCA Oracle Database 11g: SQL Fundamentals I Exam Guide (Exam 1Z0-051) ABOUT THE AUTHORS John Watson (Oxford, UK) works for BPLC Management Consultants, teaching and consulting throughout Europe and Africa. He was with Oracle University for several years in South Africa, and before that worked for a number of companies, government departments, and NGOs in England and Europe. He is OCP qualified in both database and Application Server administration. John is the author of several books and numerous articles on technology and has 25 years of experience in IT. Roopesh Ramklass (South Africa), OCP, is an independent Oracle specialist with over 10 years of experience in a wide variety of IT environments. These include software design and development, systems analysis, courseware development, and lecturing. He has worked for Oracle Support and taught at Oracle University in South Africa for several years. Roopesh is experienced in managing and executing IT development projects, including infrastructure systems provisioning, software development, and systems integration. About the Technical Editor Bruce Swart (South Africa) works for 2Cana Solutions and has over 14 years of experience in IT. Whilst maintaining a keen interest for teaching others, he has performed several roles including developer, analyst, team leader, administrator, project manager, consultant, and lecturer. He is OCP qualified in both database and developer roles. He has taught at Oracle University...
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...Workboats & Barges 2 Accommodation Workboats & Barges Under Construction 4 Diving/Support Vessels 41 Remotely Operated Vehicles 2 Remotely Operated Vehicles Under Construction 6 Anchor Handling Tugs/Supply Vessels DRILLING ENERGY • 9 Tender Barge Rigs • 7 Semi-Tender Rigs • 1 Semi-Tender Rig Under Construction • Participating in 10 PSCs • Operator in 6 of the 10 PSCs • 1 Risk Service Contract A multinational workforce of approximately 13,000 people in over 20 countries REVENUE OPERATING PROFIT TOTAL ASSETS RM RM RM 9.9 billion 2.0 billion 34.6 billion FORBES ASIA’S FABULOUS 50 THE OIL & GAS YEAR LISTING FOR THE SECOND SUCCESSIVE YEAR NEW UPSTREAM PLAYER OF THE YEAR AWARD CONTENTS CORPORATE OVERVIEW 2 a a Health, Safety and Environment 89 Statutory Declaration Financial Performance 90 Independent Auditors’ Report...
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...Kajsa Handledare: Max Lundberg Preface and acknowledgement We would like to thank our tutor Max Lundberg at the section of business and engineering at the University of Halmstad for his support and comments throughout the dissertation. We would also like to thank the personnel, managers and the barista for their answers to our questions. Finally we would like to thank the opponent group for their valuable criticism we would also like to take a moment and express our gratitude to the free software Skype that has enabled us to stay in touch despite the long distance between us. Målilla, Düsseldorf, Helsingborg 2007-05-28 Emma Almqvist Barbara Hruzova Kajsa Olsson Abstract The Swedish coffee culture is changing and bringing new business opportunities for multinational coffee shops. Our purpose with this dissertation was to describe the Swedish coffee culture and its changes. We wanted to increase our knowledge about how these changes can make Sweden a more attractive country for coffee shops, like Starbucks, wanting to establish in Sweden. We choose to use a qualitative method with an abductive approach. To gather the primary data we interviewed one barista and sent questionnaires to staff at different big coffee shops in Sweden. The interview questions were made out of five categories of describing culture by Rugman and Hodgetts. These answers and a multiple of articles helped us to describe the coffee culture and the changes. In the conclusion several benefits...
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...Peter Kaspersen TEKSTENS TRANSFORMATIONER En undersøgelse af fortolkningen af den litterære tekst i det almene gymnasiums danskundervisning Ph.D.-afhandling Dansk Institut for Gymnasiepædagogik Syddansk Universitet 2004 INDHOLDSFORTEGNELSE Indholdsfortegnelse Forord Første del. Forudsætninger Kapitel 1. Debatten om faget Fremtidens danskfag Litteratursynet i Fremtidens danskfag Danskfagets mangler Den litterære fronts modangreb En fagdidaktisk kritik Kapitel 2. Afhandlingens placering i debatten Samfundssyn Didaktiksyn Litteratursyn Inspirationen fra Fremtidens danskfag Inspirationen fra litteraturteorien Inspirationen fra systemteorien Dannelsessyn Utraditionel dannelse Sammenfatning af første del Anden del. Teorier Kapitel 3. Den sociokulturelle udfordring Vygotsky Bakhtin Hvorfor ikke sociokulturalisme? Kapitel 4. Amerikansk litteraturpædagogik Klasserummets dialog Fortolkningens instanser Læsercentrerede teorier – og derudover Kapitel 5. Systemteori Bruner iagttaget af Luhmann 1 1 3 4 6 9 10 13 13 16 21 22 24 28 31 34 36 38 38 39 44 48 50 50 57 61 68 68 Systemteoriens grundlæggende paradoks Kommunikationsbegrebet Meningsbegrebet Systemteoretisk uddannelsesteori Interaktionssystemet undervisning Systemteori og danskundervisning Videns- og læringsformer. Stokastiske processer Systemteoretisk kunstteori Det selvprogrammere(n)de værk Kunstsystemets historie Litteratur og undervisning Kritik af Luhmanns systemteori Kapitel 6. Pædagogisk forskning Klasserumsforskning...
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...Tarlow, Ph.D. Event Sponsorship by Bruce E. Skinner and Vladimir Rukavina The Complete Guide to Destination Management by Pat Schauman, CMP, CSEP Event Marketing HOW TO SUCCESSFULLY PROMOTE EVENTS, FESTIVALS, CONVENTIONS, AND EXPOSITIONS Leonard H. Hoyle, CAE, CMP JOHN WILEY & SONS, INC. This book is printed on acid-free paper. Copyright © 2002 by John Wiley & Sons, Inc., New York. All rights reserved. Published simultaneously in Canada. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 750-4744. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 605 Third Avenue, New York, NY 10158-0012, (212) 850-6011, fax (212) 850-6008, E-Mail:...
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...http://www.nckvietnam.com Understanding the Global Spa Industry http://www.nckvietnam.com This page intentionally left blank http://www.nckvietnam.com Understanding the Global Spa Industry: Spa Management Marc Cohen and Gerard Bodeker AMSTERDAM • BOSTON • HEIDELBERG • LONDON • NEWYORK • OXFORD • PARIS • SAN DIEGO • SAN FRANCISCO • SINGAPORE • SYDNEY • TOKYO Butterworth-Heinemann is an imprint of Elsevier http://www.nckvietnam.com Butterworth-Heinemann is an imprint of Elsevier Linacre House, Jordan Hill, Oxford OX2 8DP, UK 30 Corporate Drive, Suite 400, Burlington, MA01803, USA First edition 2008 Copyright © 2008 Elsevier Ltd. All rights reserved No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means electronic, mechanical, photocopying, recording or otherwise without the prior written permission of the publisher Permissions may be sought directly from Elsevier’s Science & Technology Rights Department in Oxford, UK: phone ( 44) (0) 1865 843830; fax ( 44) (0) 1865 853333; email: permissions@elsevier.com. Alternatively you can submit your request online by visiting the Elsevier web site at http:/ /elsevier.com/locate/permissions, and selecting Obtaining permission to use Elsevier material Notice No responsibility is assumed by the publisher for any injury and/or damage to persons or property as a matter of products liability, negligence or otherwise, or from any use or operation of any...
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...B2B Brand Management Philip Kotler ´ Waldemar Pfoertsch B2B Brand Management With the Cooperation of Ines Michi With 76 Figures and 7 Tables 12 Philip Kotler S. C. Johnson & Son Distinguished Professor of International Marketing Kellogg School of Business Northwestern University 2001 Sheridan Rd. Evanston, IL 60208, USA p-kotler@kellogg.northwestern.edu Waldemar Pfoertsch Professor International Business Pforzheim University Tiefenbronnerstrasse 65 75175 Pforzheim, Germany waldemar.pfoertsch@pforzheim-university.de ISBN-10 3-540-25360-2 Springer Berlin Heidelberg New York ISBN-13 978-3-540-25360-0 Springer Berlin Heidelberg New York Cataloging-in-Publication Data Library of Congress Control Number: 2006930595 This work is subject to copyright. All rights are reserved, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilm or in any other way, and storage in data banks. Duplication of this publication or parts thereof is permitted only under the provisions of the German Copyright Law of September 9, 1965, in its current version, and permission for use must always be obtained from Springer-Verlag. Violations are liable for prosecution under the German Copyright Law. Springer is a part of Springer Science+Business Media springeronline.com ° Springer Berlin ´ Heidelberg 2006 Printed in Germany The use of general descriptive names, registered...
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...The London School of Economics and Political Science THE ROLE OF CIVIL SOCIETY IN THE DEMOCRATISATION OF GLOBAL GOVERNANCE INSTITUTIONS: From ‘Soft Power’ to Collective Decision-Making? Saif Al-Islam Alqadhafi A thesis submitted to the Department of Philosophy of the London School of Economics for the degree of Doctor of Philosophy, London, September 2007 Declaration I certify that the thesis I have presented for examination for the MPhil/PhD degree of the London School of Economics and Political Science is solely my own work other than where I have clearly indicated that it is the work of others (in which case the extent of any work carried out jointly by me and any other person is clearly identified in it). The copyright of this thesis rests with the author. Quotation from it is permitted, provided that full acknowledgement is made. This thesis may not be reproduced without the prior written consent of the author. I warrant that this authorisation does not, to the best of my belief, infringe the rights of any third party. 2 Abstract This dissertation analyses the problem of how to create more just and democratic global governing institutions, exploring the approach of a more formal system of collective decision-making by the three main actors in global society: governments, civil society and the business sector. The thesis seeks to make a contribution by presenting for discussion an addition to the system of international governance that is morally...
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