...Mix Strategies1. Product Nokia's main product is mobile phone and it has a wide range of product portfolio including over a hundreddevices. Nokia has produced the first mobile phone with the antenna inside, the first built-in camera, the firstchangeable faceplate or short-message chat function and so on. Nokia offers various mobile phones with varied quality, shape, size and color. Product segmentation is very significant factor in the mobile device market to reach all consumers. Nokia cell phones can be divided into three categories which is business line, the multimedia line and the connect line. The business line refers to the mobile phones that have priority functions such as connectivity (Bluetooth, WAP, internet connection), time management applications such as a calendar. The multimedia line is targeted the young users with N-series mobile phones that enable users to watch video and TV, play games, listen to music and the other features such as navigation, large capacity hardware. The connect line category's users consist students who do not have disposable income or do not want to pay a lot of money for a mobile phone.These devices are still stylish and equipped some technological features such as internet, camera and mp3 player.The market researches of Nokia shows that the consumers make decisions in accordance with their own preferences, the product brandand the ability of the economy when supplied with the mobile phone products with the same quality. Thus,researchers...
Words: 1362 - Pages: 6
...In New Zealand there are three major providers of telephone system, they are 2degrees, Spark and Vodafone. Approximately 95% of the New Zealand population uses these telephone system. There are two different types of telephone system in New Zealand. They are mobile phone system and fixed-line telephone system. There are approximately 4.7 million number of mobile system and approximately 2.1million number of fixed-line telephone system. The fixed-line used to have more users but slowly decline as the mobile system became bigger and attractive. Mobile system has grew big as the technology developed fast throughout the years. After inventing smart phones, the usage of mobile system has inclined furiously. Smart phones allowed the user to use their mobiles conveniently through making the calls and messages faster, making useful applications and using internet with the mobile phones. The mobile system providers came out with many plans that customers can use for example Vodafone mobile system checks customers usage of calls, txt and internet data and give each customer different plans which suit the customers’ needs. Although the Fixed-line telephone system is declining due to the development of mobile system, the increasing availability of optical fibers service might bring back the fixed-line telephone system. By using optical fiber, fixed-lane will cost much less to use and provide better connection between the fixed-lane telephones than the copper wires which was used before...
Words: 481 - Pages: 2
...billion dollars and has a total of 72,800 employees. In terms of revenue, Apple is the world’s second largest information technology company just behind Samsung while they are the world’s third largest cellular phone maker behind both Samsung mobile and Nokia. In 2008, fortune magazine named Apple the most admirable company in the United States and throughout the world from2008 through 2012. Although Apple is quite a vibrant and admirable company, they have received numerous criticisms about their labor and business practices as most or all of its products are manufactured outside of the United States. Apple have a wide range product line which they offer to the public but their best known products lines are the Mac line of computers, the iPad tablet computer, the iPhone smart phone and the iPod music player. Apple operating system which is the software that is installed in its computers and electronic devices are called OS X and iOS operating system. Apple also has its trademark iTunes media browser which is only found on Apple’s devices and also their trademark wed browser called Safari. Apple had a large amount of new products which was introduced to the public last year following the loss of one of their founder, Steve Jobs. The first of these new products are The New iPad which was released in March 2012. On September, the iPhone 5 was released along with the Fifth Generation iPod Touch music player. In...
Words: 2152 - Pages: 9
...Mobile Phone is a wireless device that emits RFR (radio-frequency radiation) to transmit data and allows people to communicate anywhere. It can be carried anywhere as long as there is a signal transmission. There are three types of Mobile coverage, which are: AMPS, GSM and CDMA AMPS (Analogue Mobile Phone System) It is an analogue signal and system for transmit data and be used for mobile communication. The strength of this system is it has a better network coverage than GSM. However it is the most insecure mobile phone. This system is also going to be closed in Australia until end of 2000 as the government states that analogue signal make the frequency too crowded. GSM (Global System for Mobile Communication) It is a digital system that converts from our voice to digital (pulse) and transmits it to air for mobile communication. The strength of this system is it is more secure than analogue system. On the other hand, the weakness is the signal is not as strong as analogue system. CDMA(Code Division Multiple Access) It uses a digital systems but it is not pulsed as GSM did. The strength of this system is it has the best signal receiver, and it is secure communication. However, it is just being introduced in Australia and the rest of the world. Network Provider in Australia Optus Optus stated that they have 93% population coverage, which means, the capacity of the network that Optus can carry is up to 93 % of total population. It also has strength, which it has...
Words: 1684 - Pages: 7
...knowledge, evaluate the economic case for and against governments attempting to influence how mobile phones are manufactured and used. (25) The government should intervene in the mobile phone market to correct market failure due to the presence of negative externalities. Negative externalities are detrimental third-party effects caused by the production and/or consumption of a good. A public good is a good provided free of charge to the consumer, by the government. A public good is non-excludable and non-rivalrous. A merit good is a good that gives positive externalities upon production and/or consumption. A merit good is non-excludable, yet rivalrous. The negative externalities of mobile phone production stem from the production and consumption of the service broadcasting masts provide. The demand for broadcasting masts is derived from the demand for mobile phones. Broadcasting masts are said to cause negative externalities in the form of health-issues, such as cancer (Extract F, line 7). Negative health effects are a drain on government resources as healthcare is provided as a public good by the government, in the form of the NHS. An increase in cases of ill-health will cause an increase in the demand for the NHS, costing the government and tax payers money which is finite and must be put to its best use. As the demand for mobile phones is highly inelastic (Extract E, Line 9), the demand for broadcasting masts is unlikely to decrease if the government introduce a tax...
Words: 1319 - Pages: 6
...revolutionary smart phones to next generation TV services. AS wireless companies move into more advanced third-generation (3G) technology, they are beginning to offer more data services such, video, photo messaging, e-mail, and mobile internet services. Phone and other devices that connect to these networks are essential to get new customers and retain the ones they already comprise of. AT&T is continued to break new ground domestic and international and deliver new solutions, they are focusing on delivering the high quality customer service and high quality technology at the affordable price. Service has become the key to retaining customers in the telecommunications market, because the market has become very competitive. It is very important to keep customers happy, because they can drop one service provider and have many others to choose from. Companies target call completion rates of 95% and higher and a 3% rate is targeted for drop calls. This ensures customers that almost every time they pick up their phone to call; the connection is made and kept. By having reliable networks, AT&T is able to maintain their customers. AT&T put together different types of plans to please all domestic and international customers. One of the more recent plans has been the prepaid plans. Prepaid plans have helped to spark the growth of wireless communications in the U.S. In a prepaid plan, new customers buy a starting kit that includes a mobile phone, minutes, and a phone number. The minutes...
Words: 1261 - Pages: 6
...MARKETING RESEARCH PROJECT [UAMM0091] By: UAMMOO91 (Samuel Poku-Bonsu) Course title: MARKETING Institution: University of Applied Management Lecturer: MR. SHANI BASHIRU Date of submission: 10TH JANUARY 2012 1|Page Table of Contents SECTION A ........................................................................................................................ 4 COMPANY INTRODUCTION ......................................................................................... 4 VODAFONE GHANA LTD .......................................................................................... 4 MICRO-ENVIRONMENT AUDIT ................................................................................... 5 MARKETING MIX ........................................................................................................ 5 PRODUCT .................................................................................................................. 5 PRICE ......................................................................................................................... 6 PLACE ........................................................................................................................ 9 PROMOTION ............................................................................................................. 9 PROCESS ................................................................................................................. 10 PEOPLE ..............................
Words: 11087 - Pages: 45
...cell phones are a wonderful convenience of modern life; for others, they are irritating contraptions that should be banned from public areas. A mobile phone or cell phone is an electronic telecommunication device with the same basic capability as a conventional fixed-line telephone, but which is also entirely portable and is not required to be connected with a wire to the telephone network. Most current mobile phones connect instead to the network using a wireless radio wave transmission technology. The mobile phone communicates via a cellular network of base stations, also known as cell sites, which are in turn linked to the conventional telephone networks. In addition to the standard voice function of a telephone, a mobile phone can support many additional services such as SMS for text messaging, packet switching for access to the Internet, and MMS for sending and receiving photos and videos. In less than twenty years, mobile phones have gone from being rare and expensive pieces of equipment used by businesses to an all pervasive low-cost personal item. In many countries, mobile phones now outnumber land-line telephones, with most adults and many children now owning mobile phones. It is not uncommon for young adults to simply own a mobile phone instead of a land-line for their residence. In some developing countries, where there is little existing fixed-line infrastructure, the mobile phone has become widespread. With high levels of mobile telephone penetration, a mobile culture...
Words: 1576 - Pages: 7
...Network Governance in Malaysia’s Telecommunications Industry G.Sivalingam School of Business Monash University E mail: sivalingam.vglingam@buseco.monash.edu.my Network Governance in Malaysia’s Telecommunications Industry Abstract The focus of this study is on the liberalization of the telecommunications industry, especially the mobile phone sector and the emerging network governance structure in the mobile phone sector. From being a monopoly of the government, telecommunications services are now being provided by a number of government linked privatized firms, private firms and a foreign firm with Malaysian partners. In the mobile phone market there are currently three firms that are competing for market share. However, there is a close connection between the firms because current government officers or retired government officers sit on the board of all four firms. An independent regulator, the Malaysian Communication and Multimedia Commission (MCMC) has been set up to facilitate and coordinate competition among the mobile phone firms and to ensure the efficient diffusion of accurate information. The elite connection between members of the board of the five firms and members of the MCMC, who are from the government and the private sector, also facilitates the flow of resources between the members of the network and the interconnection of services between the firms. The MCMC is also required to hold public hearings before making decisions and recommendations...
Words: 5851 - Pages: 24
...people using mobile phones has developed rapidly. People are more and more dependable on these small devices. It is clear that cell phone have benefited to every user in many sides of their lives. First of all, mobile phones, as a communication tool, connect people around the world. Many years ago, it was very difficult to contact with your friends, your partners immediately. Business man had to use their telephone in their office. When they went out, it was impossible to keep in touch with their business partners. That has led to the necessary to have mobile phone. Therefore, the mobility of owing a mobile phone has encouraged using this device. The number of people having mobile phone made a boom in last ten years. Another benefit of mobile phones is to help people in entertainment and supporting material for learning. These mobile phones have a lot of functions. Furthermore, smart phones have its own operating system such as Symbian, window mobile, android, or IOS. Users can set up applications to help us study such as dictionary. It is also an assistant for business people. These people schedule their works on this smart phones, it will remind them for that works. In some cases, with the GPS function, phone will guide you if you are in the new places. In conclusion, the mobile phone has brought convenience and comfort to the way people connect with others. It is easier for people to day to have contact with others. These advantage of will develop the mobile phone industry...
Words: 2223 - Pages: 9
...INTRODUCTION A mobile or cellular telephone is a long-range, portable electronic device for personal telecommunications over long distances. Few years back cellular phone used to be a status symbol and great luxury only accessible to elite class which has now become an affordable necessity even for common people. The initial mobile phones were expensive, bulky with limited operational capability. The new innovative features of mobiles, convenience of use, affordability of mobile sets as well as services has resulted in the number of subscribers to mobile networks growing at a rapid rate on a worldwide basis. Due to the growing competition, Cellular companies are spreading their network throughout Pakistan even to remote areas at competitive and affordable rates. Mobile phone sector of Pakistan is continuing to show excellent growth trends with more than 40 million subscribers and 23.1 % mobile-density. Currently 29.32 percent population of Pakistan has the access to telecommunication services. One of the prime drivers of this growth has been a balanced cellular regulatory regime which facilitated not only growth of mobile services but also lowering of prices. Due to sky rocketing growth in telecom industry in the short span of time, both mobile service providers as well as mobile manufacturing companies are in great competition. WORLDWIDE INDUSTRY The mobile phone industry in the past decade has become one of the largest and fastest growing industries in the world...
Words: 1436 - Pages: 6
...from the Ministry of Posts and Telecommunications, Bangladesh government. March 26, 1997: Grameen Phone launched its service on the Independence day. December 1998: Launched the GP-GP service. September 1999: Launched a unique billing system, EASY which is the Prepaid service. The shareholders Grammen Phone has equity of 55 USD. It is divides among four partners of which Telenor is major. The equity structure of Grameen Phone is as below: [pic] Telenor: It is the state owned telecommunications company in Norway, a country with one of the highest mobile phone densities in the world. Telenor is using the expertise it has gained in its home and international markets and putting it to use in an emerging market such as Bangladesh. Grameen Telecom: It is a non-profit company registered as per the laws of Bangladesh for attaining certain social objectives. Marubeni Corporation: It is one of the leading Japanese trading companies. Gonofone Development Corporation: It was established in New York in the early 1994 for the sole purpose of organizing Grameen Phone. The major lenders are International Finance Corporation, Commonwealth Development Corporation, Asian Development Bank and NORAD. It has given Grameen Phone loan of 50 USD. It also has preferred shareholders of USD 5 million. Industry analysis General environment Macro-economic: Grameen phone is doing business across the nation. So macro-economic variables like purchasing power, exchange rate...
Words: 1263 - Pages: 6
...superior customer experience. Grameenphone serves different types of products and services depending on the categorization of its customer. There are special packages for B2C and B2B customer separately. For B2C customers its services can be categorized into two type of subscription. Those are pre-paid subscription and postpaid subscription. Again prepaid subscription can be subdivided into three plans. Smile (mobile to mobile connectivity within Bangladesh): This is the primary package of Grameenphone targeting the economy class segment of the market. The package was designed to suit middle and low income consumer in the market. For instance: Farmer, student, housewives etc. This package features great start up offer to a new subscriber, low call rates, special discount offer entitled as Thank you bonus, special call rate for three friend & family numbers and other facilities. This is very easy to use by the lower education level customers because it has an easy recharge and balance transfer quality. Smile PSTN (nationwide and international mobile and land line connectivity): This package also contains the same attributes of Smile but it also has some elaborated leverage of...
Words: 2011 - Pages: 9
...Technology has changed the world as we know it. There is a great debate that is up for discussions when it comes to whether or not mobile devices can be uses as the only source of communication. Some say just “cut the cord” but before you do you sure you completely understand the affects that come as a result of your new decision. The truth of the matter is that this decision all depends on the type of lifestyle that you have. There are pros to a landline as well as having a mobile device. In this paper I will discuss some of the pros and some cons of each. I will also give my opinion to how a Skype style organization should go with a fixed line or a cellular solution to this debate. So Cut the Cord? If you are always on the go then cut the cord may seem to me more popular to you. The number one pro to having a mobile device is the fact that it is mobile. You can stay in constant communication with others all over the world. No worries about which calls you receive because ultimately you had to give them your number. The cost seems fair in most instances because you have many features that allow connecting to the world around you. You can do everything on your phone surf the web, play games and do business all on one device. A downsize to this option is that mobile devices need a battery to operate. So what happens when you can’t charge your phone? You need to have a back battery or physically run your car so that you can charge it. What happens if your device is lost or stolen...
Words: 683 - Pages: 3
...analysis 3 Customer analysis 4 Company analysis 4 SWOT analysis 5 Strategy and Recommendation 5 Marketing strategy – “Supplemented Mobile Marketing” 5 Pros and Cons 7 Financial Calculations/Evaluation and Control 8 Contingency Plan 9 Appendices 11 Executive Summary In late 2004, adidas has launched the Respect M.E. line of sports apparel with hip-hop star Missy Elliot in Europe, and is preparing to introduce it in the United States. The line has been promoted via mobile advertising, online, and with an upcoming face-to-face event in Miami. The focus of the campaign is the mobile effort, which is seen as an inexpensive and yet potentially wide-reaching marketing strategy. This is especially important for adidas, as their advertising budget is only about 2/3rds the size of their greatest competitor in this segment, Nike. The determination about how to proceed with the launch in the U.S. revolves around the benefits and limitations of mobile media, including the technological limitations and social considerations. The suggested strategy for adidas is to maintain its strong mobile presence, supported by online content and tie-ins, but to supplement this approach with a limited infusion of “traditional” advertising. The goal of this hybrid strategy is to advertise via a widespread and tested mainstream medium the existence and benefits of the mobile marketing campaign, thus increasing awareness of the more modern and “hip” promotion. This is especially significant with respect to...
Words: 3025 - Pages: 13
