Submitted To:
Santu Kumar Ghosh
Asst. Professor & Coordinator,
BBA Program.

Submitted By:
Moinul Haque ID: 11304045
Sharmin Sultana ID: 11304084
Ishita Hossain Keya ID: 11304055
McDonald’s Marketing Plan

Table of Content

| Contents | Page No. | I | Title Page | 1 | II | Executive Summery | 3 | III | Introduction | 3 | IV | Company’s Overview | 4 | V | Mission & Values | 5 | VI | Objectives | 6 | VII | SWOT Analysis | 6 | VIII | Product Profile | 9 | IX | Product Mix | 13 | X | Product Positioning | 14 | XI | Pricing Strategy | 14 | XII | Distribution Strategy | 15 | XIII | Promotional Mix | 15 | XIV | Budget | 17 | XV | Conclusion | 18 | XVI | Sources | 19 |

EXECUTIVE SUMMARY
McDonald’s have continued to build on their success as a trusted global consumer brand and grow their business by creating outstanding restaurant experiences for their customers. McDonald’s is the leading global foodservice retailer which has 34,000 local restaurants in 119 countries. McDonald’s goal is becoming customer’s favorite way and place to eat and drink by serving core favorites. In this our report we try to show that how McDonald’s aims to continually build its brand by listening to its customers. It also identifies the various stages in the marketing process like- we will discuss about SWOT analysis, products profile, products mix, product positioning, pricing strategy, distribution strategy etc. Then, in this report we will be showed up the budget of McDonald’s. Finally, we conclude this report by showing some findings by ourselves and tried to recommend it.

INTRODUCTION
McDonald's is one of the best-known brands worldwide. We are living in an era of Globalization, where competition is high and everything is moving at a high speed and why not? The market for the products and services are