...Table Of Contents 1.0 Executive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 2.0 Situation Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 2.1 Market Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 2.1.1 Market Demographics . . . . . . . . . . . . . . . . . . . . 2 2.1.2 Market Needs . . . . . . . . . . . . . . . . . . . . . . . . 3 2.1.3 Market Trends . . . . . . . . . . . . . . . . . . . . . . . . 3 2.1.4 Market Growth . . . . . . . . . . . . . . . . . . . . . . . . 4 2.2 SWOT Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 2.2.1 Strengths . . . . . . . . . . . . . . . . . . . . . . . . . . 4 2.2.2 Weaknesses . . . . . . . . . . . . . . . . . . . . . . . . . 4 2.2.3 Opportunities . . . . . . . . . . . . . . . . . . . . . . . . 4 2.2.4 Threats . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 2.3 Competition . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 2.4 Product Offering . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 2.5 Keys to Success . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 2.6 Critical Issues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 3.0 Marketing Strategy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 3.1 Mission . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7 3.2 Marketing Objectives . . . . . . . . . . . . . . . . . . . . . . . . . . 7 3.3 Financial...
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...HSM430—Planning and Marketing for Health Services Organizations | FINAL COURSE PAPER | New Orleans Public Hospital | 8/21/2011 | Final Course Paper HSM430 Planning and Marketing for Health Services Organizations My market analysis is that New Orleans needs a public hospital and needs one rather badly. It’s been since August 29, 2005, that this city has been without a “true operational” public hospital and that is one year too long. I will include demographics of the area and citizens, a marketing analysis and a sure marketing plan to get this project from a dream to a reality. As I have stated in the above paragraph, my demographic site will be the New Orleans Metropolitan Area. The parishes that will be covered are Orleans and Jefferson Parish. The cities involved will be New Orleans, Metairie and Kenner. In 2006, New Orleans had an estimate of 223,388 citizens. The figure for New Orleans is low based on the year before Hurricane Katrina hit New Orleans and devastated the city. A great number of citizens left the city and the state. In 2010, Jefferson Parish had 432,552 citizens. The state of Louisiana in 2010 had 4,533,372 citizens. Of the citizens that live in Jefferson Paris , persons 65 years old and over was 13.7%. Females represented 51.9%, White persons 62.9%, black persons 26.3% American Indian and Alaska persons, 0.5%, Asian persons 3.9%, persons of Hispanic or Latino origin 12.4%. High school graduates over the age of 25 82...
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...Initiative states that the cost of treating tobacco related illnesses are very high besides it decreases work productivity and premature deaths deprives families of the much needed incomes. Tobacco use leads to higher malnutrition and illiteracy rates in the low-income societies because major part of the income of the family is used for buying tobacco, which leaves very little money for basic amenities like nutritious food and education. New York State (NYS) Department of Health (2014) states that smoking kills 23,600 adults in NYS every year and tobacco use is the primary reason for preventable diseases and deaths in NYS. Although there is a decline in the smoking rate among adults and youth, the rate of smokers among low-income and low educational groups and among people with mental disorders has not decreased. Additionally, health care costs related to tobacco use cost New Yorkers about $10.4 billion annually and Medicaid covers $3.3 billion in that and productivity lost because of smoking costs NYS more than $6 billion per year (New York State Department of Health, 2014). Population-Based Intervention Model and Health Prevention Programs for Tobacco Use Downstream Interventions The focus of downstream interventions is on individuals who have a behavioral risk factor or risk related illness and aims to change rather than prevent the high risk behavior. Pharmacological interventions like use of Nicotine Replacement Therapy (NRT) are effective when an individual is willing...
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...characterized by a general and continuous rise in the price level coupled with a fall in the value of money. Hence inflation is economically harmful to suppliers because of unstable quoted market prices. Inadequacy of information dealing with the collation and analysis of relatively dependable, reliable and authentic data that may facilitate and enhance forecasting and planning. It is pertinent to point out that the entrepreneur may not be conscious of the existing forces of law of demand and supply that directly or indirectly affects consumers’ behavior. Capital: Capital is relatively inadequate to finance entrepreneurial business transactions in Nigeria. The initial capital for the take-off of the business may not be adequate or it may be non-existent. Due to lack of funds acquisition of entrepreneurial is not yardstick or prerequisite for establishing a small-scale business. Inadequate of infrastructural facilities which may hamper or hinder the development of entrepreneurial activities. Inadequate of Government support or motivation which deals with aiding in embarking on small-scale business by providing free consultancy services and making available soft loans. Type of business to establish: At the onset may pose and Herculean task for new entrepreneurs because of lack of experience in small-scale business transaction and management. The ultimate objective of every individual whether educated or not is to be his/her own...
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...PGP 2012-14 Consumer Behaviour Case Analysis: PURITEEN COSMETICS Ajinkya Ankit Mate Nitin Verma Rajat Shubham Saini Sonakshi Saini 2012PGP427 2012PGP199 2012PGP233 2012PGP292 2012PGP359 2012PGP367 CASE BACKGROUND A cosmetics company Puriteen has acquired a perfume and cologne company previously managed by the Depuys Henri and Marie who named the two perfumes after their names. Puriteen aimed to develop a marketing program for the two newly acquired perfumes. Despite being rated high in consumer smell preference tests, it was understood that the success of such products depended upon an appealing image for the brand and only if consumers’ ideal self image is effectively mapped with the brand perception. PURPOSE OF THE ANALYSIS DONE BY PETE DOZIER Dozier, Vice President of Marketing at Puriteen, applied the Self Theory to develop the marketing plan for Henry’s. The purpose of the Marketing Research carried out by him was to measure the self and ideal self images of the female consumers and the image they held for the three different perfume brands which were shown in the advertisements. Dozier wanted to base the selection of the advertising concept for Henry’s on the results of the tests conducted. METHODOLOGY USED FOR THE TESTS Three perfume advertisements were videotaped and shown to all the respondents who participated in the research The advertisements were based on different themes. The first advertisement had a sensational theme (Nako), the second had...
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...A Case Study Comparison of Charter and Traditional Schools in New Orleans Recovery School District: Selection Criteria and Service Provision for Students with Disabilities By Copyright 2008 Nikki L. Wolf B.S., Northwest Missouri State University, 1985 Submitted to the Department of Special Education and the Faculty of the Graduate School of the University of Kansas in partial fulfillment of the requirements for the degree of Doctor of Philosophy. Dissertation Committee: _____________________________ Chairperson _____________________________ ___________________________________ ___________________________________ ___________________________________ Dissertation defended: April 28, 2008 3336479 Copyright 2008 by Wolf, Nikki L. All rights reserved 2008 3336479 The Dissertation Committee for Nikki L. Wolf certifies that this is the approved version of the following dissertation: A Case Study Comparison of Charter and Traditional Schools in New Orleans Recovery School District: Selection Criteria and Service Provision for Students with Disabilities __________________________ Chairperson Date approved _________________ ii ABSTRACT In post-Katrina New Orleans, there is a growing concentration of charter schools. The Recovery School District (RSD) has oversight for the majority of these schools. To explore charges from community advocates that RSD charter schools restricted admission and provided inadequate services for students with disabilities...
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...proposed solution and organization? What business is it, or will it be, in? 3.c. What makes your product/service unique? What is your competitive advantage? 3.d. Who are your customers? How do you know that customers want your product or service? 3.e. What are the projected financials for the project? How much money is needed to start the venture? Where will you obtain funding? 3.f. Who is on the founding team? What are each member’s skills and talents? 3.g. Summarize the key points from each section. 4. Business Concept Red Stick Music Venue is for music lovers who want to see big artists without having to travel to different cities outside of Baton Rouge, the venue is an amphitheater that hosts live entertainment. Unlike New Orleans, this service will be located locally in...
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...A Time For Censure Although many do not completely condone government censure, it may be time for legislature to limit the violent or otherwise controversial advertising seen on television today. The boundaries of what is considered obscene or offensive are being tested every day during that three-minute advertising spot in our television programming. Television advertising is more and more crucial for manufacturers to reach their potential buyers and they use their time to grab the audience's attention. Shocking commercials filled with sex or alcohol that target practically any age group are widely used, even if the commercial makes almost no sense. What advertisers fail to see is the effect these ads have and potential influence on the viewing audience's behavior patterns and the deterioration of our society. Is this what we want when sitting down with family members, young or old? To view unnecessary violence or sexual filth and not have any control other than to scramble for the remote control to quickly change the channel? Legislature should pay a bigger role in dictating what can be done in television commercials to limit the amount of sex, violence and alcohol use. Some sort of censure needs to take place to make it known that many of the behaviors seen in these ads are not acceptable behavior in a polite society. Advertising Of The Past From the beginning, television advertising has become increasingly important for manufacturers to gain the attention of...
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...he began to distribute cookies in bulk around Round Lake, Minnesota. As time passed by, his son Kenneth joined the business and implements value buying with packages of cookies and candies such as almond barks of four packages for $1.00 and distributed to five counties. Besides cookies and candies, Sathers expended their production lines to nut productions in 1960’s. By the early 1960’s, Sathers convinced to get business by distributing cookies and candies products to Kmart grocery shops which cost two bags of $1.00. This established Sathers original ‘TWO for ONE’. Through Kmart groceries distributions, Sathers candies distributed nationwide by 1972. In early 1990s, Sathers owned nut and candy manufacturing plants in Hopkins and New Orleans respectively and film printing manufacturing company which was based in Rogers, thus increased their packaging capabilities. At this time, Sather employed approximately 1500 manpower, at all manufacturing and distribution centre’s. In 1992, robotic facilities were introduced in manufacturing sector to systematic operation until palletization. Sathers centralize their operation centre in Round Lake, in order to monitor manufacturing plants, distribution centers and printing plant systematically. The systematic managements and computerized system enable telemarketing tracking, monitoring, account and also recording more efficiently whenever the distribution centers running out of stocks with trucking fleets running efficient 100 percents...
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...Analysis of Why KFC is more successful than McDonald in China Analysis of Why KFC is more successful than McDonald in China Kentucky Fried Chicken (KFC) is a chain of fast food restaurants based in Kentucky in the United States. KFC is famous for its fried chicken and the sales revenue is ranking number seven in American Market (Figure 1). McDonald's Corporation is the largest chain of hamburger fast food restaurants in the world and also the largest in American, serving more than 58 million customers daily (Breitbart, 2009). But in China, KFC and McDonalds are in a totally different situation. KFC is the most popular restaurant in China and McDonalds, although popular either, but is performing much less than KFC. This contrast is not a miracle and everything happens for a reason, this report is going to analyze the reasons for KFC is more successful than McDonald in China. Figure 1. KFC and McDonalds in American Contrast |American Market| |McDonalds|KFC| Revenue|2003|$22.1 billion|$4.936 billion| |2002|$20.3057 billion|$4.86 billion| RestaurantsNumber|2003|13,609|5,524| |2002|13,491|5,472| Ranking inAmerican Market|2003|No.1|No.7| Source: The data are adapted from “KFC and McDonalds: A huge difference in China”, retrieved from http://finance.people.com.cn/GB/3799268.html Figure 2. KFC and McDonalds in China Contrast|Chinese Market| |McDonalds|KFC| Revenue (2003)|￥5.3 billion|￥9.3 billion| Revenue increase in 2003|Increase...
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...What is Teen Dating Violence? Teen Dating Violence (TDV) is described as the physical, emotional, or sexual abuse that occurs within a relationship while dating. TDV can occur in person, or electronically by a current or former partner (CDC, 2014). Many adolescents and adults are unaware of the prevalence of TDV but a recent national study revealed that nearly 10% of adolescents have reported being hit, slapped, or intentionally physically hurt by someone they had claimed to be dating (CDC, 2014). About 20% of adult women who reported experiencing some form of intimate partner violence (IPV) also reported experiencing TDV between the ages of 11-17 (CDC, 2014). Also, black students experience TDV (14%) at a significantly higher rate than their white peers (8.9%) (Rothman, 2013). TDV is a very important issue to address because as teens mature mentally and emotionally, they are heavily influenced by previous relational experiences. If they do not cultivate positive, healthy relationships, TDV can be a dangerous precursor to experiencing IPV as adults. Victims of TDV are more likely to do poorly in school, binge drink, commit suicide, and engage in physical altercations (CDC, 2014). There are several risk factors involved with TDV. There is an increased risk for toxic relationships for teens who believe that physical violence is a constructive way to express anger in a relationship, use alcohol or drugs, have violent friends, have multiple sex partners, are depressed or anxious...
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...Graduate School of Management- Chicago IL Location Marketing Management MKTG-522-16467 Professor Robert Pandel February 21, 2014 Marketing Plan The Chicago Hungry Fest Section 1.0-Executive Summary We established our group in the winter of 2014 on Wednesday, January 15 at Keller Graduate School of Management, Chicago Illinois. Whereas, the body of Berger, Mohammad & Williams, Inc. the "BMW Food Events, inc., Group"; with expert knowledge or training, especially in the fine arts of the culinary world and informed and discriminating event planner; hereby, created the annual The Chicago Hungry Fest: a tasting and contest event of each of Chicago’s top fast foods; herewith, we are established. (BMW,2014) Section 2.0- Situation Analysis What critical issues do you face? We can face natural conditions beyond our control such as server weather conditions, fires, and venue building damages. There can also be day to day issues such as not enough patrons to come out to the event which will result in poor participation within the vent itself. We can also have food vendor issues involving food contamination or not enough products to sell to our consumers. The vendors might have personal restaurant issues with “no shows”. Patron issues could be, but hopefully not, related to food poisoning or sicknesses. [ (Rozelle, 2009) ] What forces in the microenvironment need to be considered? Supply vs. Demand: the fact of possibly running out of food and having too many people...
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...BSBMKG401B PROFILE THE MARKET ASSESSMENT 1 Siwaporn Upachar BIC02565 Profiling the Market – Marketing Strategy BASSTHEQUE NIGHTCLUB (MELBOURNE CBD, 3000) Part 1 – Segmenting the Market The concept and management of Basstheque Nightclub has been well received, and has been offered key placement at the center of Melbourne’s CBD. The Center's planners having met the Nightclub's management and have reviewed the concept. They have indicated that the Nightclub is "exactly" what they were looking for and wish to place it nearby the iconic Melbourne Central. The Nightclub will be a 10,000 square foot unit, which will also house the company's corporate business office. The dance club and bar will accommodate 750 people. With Melbourne’s rapidly growing population, with an increasing plethora of international visitors and students, the variety of the Nightclub from across the country would create mass appeal for all of the Nightclub's customers. The store will be equipped with state- of-the-art audio and video systems like none other found in Melbourne. It will serve the need for a true nightclub in Melbourne’s CBD. The general appearance will be clean, open, and pleasing to the customer, with a concept of a Russian palace interior. The demographics are favorable, with minimal competition from other dance- themed venues and bars. Part 2 – Identify your target market We see the Nightclub as appealing to three major market segments. Fortunately, the long, late...
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...Buzz is Back The Charlotte Bobcats: (Re) Launching a New (Old) NBA Franchise Article Analysis by Rosbie Mutcherson Jr. Business 505 Creating Consumer Value March 4, 2015 After reading Charlotte Bobcats: (Re) Launching a New (Old) NBA Franchise, I think of the Charlotte Hornets like a bad junior high breakup. We have all been there I am sure. Plenty of infatuation, fighting, scandal, embarrassment, pouting, and happiness are a few things that come to my mind. “The Charlotte Bobcats: (Re) Launching a New (Old) NBA Franchise written by D. Branch Jr. looked in the Charlotte NBA franchise from its inception to now. The city of Charlotte for years backed their basketball team through the bad and certainly the good times. The team enjoyed an NBA record for attendance for ten plus years at a time. Fans continued to buy tickets despite not always producing competitive teams. It seemed to not matter whether the Hornets were winning fans would still pack the arena. After years of success there came a point when the organization reached a crossroads. Trades, ownership issues, and scandal all played parts in Charlotte’s fall from the top of the league in fan support to the very bottom. A once vibrant city with a new NBA franchise quickly turned into a black hole for an potential NBA owners. Hornet ownership would eventually flee to New Orleans. Within a few years change it all its glory was revealed. Robert Johnson brought a new face, arena, and name change to the city of Charlotte...
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...Shell Company Analysis Dr. Scruton Methodist University Management and Organization Abstract Shell Oil is a global company in the oil industry. This long established company has withstood the test of time in this competitive market. Management practices have established the resources necessary to overcome the obstacles of a global company. This detailed analysis of Shell Oil focuses on management in order to provide an understanding of how the company is able to succeed. The organizational analysis provides insight into Shell’s goals, culture, and resources. An example of a specific problem that Shell faced, oil spills in Nigeria, continues off of the company analysis. Nigeria is a major extraction location for shell, but sabotage and oil leaks grew to be a major concern. Shell faced court cases in search of relief in Nigeria, but the majority of the oil leaks were a result of sabotage; therefore, shell was not responsible. However, people believed that it was shell’s responsibility to safeguard the oil lines and prevent sabotage in the first place. Shell funded the cleanup of previous oil spill sites along with a major advertising campaign to avoid a negative impact on its business. Some people still believe that Shell should be taking more responsibility for the oil spill crisis in Nigeria. Shell Company Analysis Oil is a resource that has been in great demand since the production of combustion engines, as well as other industrial machines. Royal Dutch...
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