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New Street Wine Shop

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Submitted By aghahamza
Words 400
Pages 2
Market Research

New Street Wine Shop is located on New Street near Liverpool Street station. Its main clientele for in-store are people who work, study or live nearby as well as everyone with a computer as they have an online ordering facility too. We have gathered our information through primary and secondary sources. The websites used were that of New Street Wine Shop and Vinexpo. Other data was collected through questionnaire surveys of people around the shop and interviewing the manager.

Summary
Do you drink wine?

Yes | 23 | 92% | No | 2 | 8% |

Are you interested in improving your wine knowledge?

Yes | 20 | 80% | No | 5 | 20% |

Income (in GBP)

Less than 20,000 | 13 | 52% | 20,000-30,000 | 4 | 16% | 30,000-40,000 | 5 | 20% | 40,000 and above | 3 | 12% |

Age

18-25 | 10 | 40% | 26-35 | 8 | 32% | 36-45 | 4 | 16% | 46-55 | 2 | 8% | 56 and above | 1 | 4% |

How often do you drink wine?

Once a month | 3 | 12% | Once a week | 0 | 0% | 2-3 times a week | 8 | 32% | 4-5 times a week | 1 | 4% | More than 5 times a week | 0 | 0% |

Gender

Male | 20 | 80% | Female | 5 | 20% |

Work, study or live around Liverpool Street?

Work | 11 | 44% | Study | 12 | 48% | Live | 4 | 16% |

When do you drink wine?

Dinner Time | 3 | 12% | While watching TV | 0 | 0% | At a party | 1 | 4% | Other | 21 | 84% |

How do you choose your wine?

Region | 8 | 32% | Age | 2 | 8% | Grape variety | 3 | 12% | Price | 7 | 28% | Friend's recommendation | 4 | 16% |

How well do you know your wine?

Beginner | 12 | 48% | Regular | 10 | 40% | Expert | 3 | 12% |
Where do you buy your wine?

Wine Bar | 2 | 8% | Wine Club | 2 | 8% | Restaurant | 9 | 36% | Supermarket | 10 | 40% | Other | 14 | 56% |

Why have you chosen that channel?

Convenience | 18 | 72% | Price | 9 | 36% |

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