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New York Fries: A Parody

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We live in a youth and beauty driven and desired world. That is because our society has a particular image set up for what is called the ‘ideal’ woman and anything different from the ideal forms of female beauty is considered undesirable and unacceptable. Women have historically been gendered, subordinated and criticized for their different portrayals of femininity. There is a parody in the ‘New York Fries’ ad that is crucial to address. Cosmetic surgery is defined as "a broad regime of technologies, practices, and discourse, which define the female body as deficient and in need of constant transformation" (Davis, 2002, 49).Women have be subjects to cosmetic surgery and are still encouraged to undergo cosmetic surgery to modify their bodies to meet the …show more content…
Advertisements have been the main source of selling products in which women are being used as sexual objects to help make that process more successful. In this advertisement that is promoting the brand ‘New York Fries’ the first thing that grasps the viewer’s attention is the woman with the abnormal size of breasts placed in the center of the image. This has been done intentionally to presumably appeal the male gaze. This woman is being used has a commodity to sell but at the same time, she is being criticized for her appearance. The slogan is implying that the woman has elected herself to have cosmetic surgery done to her body. Cosmetic beauty is no longer in the domain of the rich, famous and onscreen actors. The present youth and beauty obsessed culture have normalized the availability of the procedure. The role of attractiveness and desirability in Western societies is a large factor in which women surpass the pressures of seeking surgical aid. Given the influence that physical attractiveness has in our everyday lives, it is unsurprising to see more people seek means to alter their appearance to conform to societal ideals of

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