...The Paywall A Good Long-Term Strategy For The NY Times? Name Institution Is The Paywall A Good Long-Term Strategy For The NY Times? Every Organization must have plans for gaining a competitive edge. It is this competitive advantage that enables an organization to stay ahead of the competition. According to (Jeffs, 2008), a strategy is simply a plan that is used by an organization to achieve its objectives; it’s a road map or a guide towards the desired destination. A strategy can either focus on long term goals or short term goals. This action is dependent on the planning time frame established by the organization (Chaffey, 2009). My primary objective of this paper is to analyze New York Times and determine if the Paywall is the most appropriate strategy for the New York Times. The Paywall isn't a good long –term strategy for the New York Times; my proposition arises from the fact that readers will find it hard to pay or to subscribe annually to get additional news from the website. The implication of this act is that readers may only read the free news from the open web page and source for other news from other newspapers. These actions might cause substantial losses due to a decline in the number of readers who would like to pay to say for a year, to get access t the news in the restricted webpage of the New York Times. It would be better if the Paywall came with short-term subscriptions, like weekly subscriptions. The Paywall as a long-term strategy for the New York...
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...The New York Times Paywall Every newspaper in the country is paying close, close attention [to the Times paywall], wondering if they can get readers of online news to pay. Is that the future, or a desperate attempt to recreate the past?. . . Will paywalls work for newspapers? — Tom Ashbrook, host of On Point, National Public Radio1 On March 28, 2011, The New York Times (The Times) website became a restricted site. The home page and section front pages were unrestricted, but users who exceeded the allotted “free quota” of 20 articles for a month were directed to a web page where they could purchase a digital subscription. The paywall was launched earlier on March 17, 2011, in Canada, which served as the testing ground to detect and resolve possible problems before the global launch. The Times website had been mostly free for its entire existence, except for a few months in 2006–2007 when TimesSelect was launched. Traditional newspapers had been struggling to maintain profitability in the online medium, and they were eager to see how the public would react to the creation of a paywall at the most popular news website in the U.S. Martin Nisenholtz, the senior vice president of Digital Operations at The Times, was optimistic about the willingness of users to pay: I think the majority of people are honest and care about great journalism and The New York Times. When you look at the research that we’ve done, tons of people actually say, “Jeez, we’ve felt sort of guilty getting...
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...New York Times Paywall; The Future New York Times is proof that being a lion for past generations doesn’t equate to being the King of the Jungle in a new generation. The struggles of the NYT are certainly not their own as the newspaper industry has hit hard times in the wired culture. As the article points out, there is very little that has occurred the last half century, from a journalist perspective, that can’t be traced back to the New York Times and its staff of accomplished writers and reporters. But how is it that a company with so much cachet and such a large customer base was not able to launch a successful and profitable campaign online? Even though the NYT posted $2.4B in revenue in 2011, it had been teetering on breakeven Net Income/Loss. In some respects, at the time of the article, the NYT new online “paywall” subscription program was a success – the recently installed paywall had steadily increased the subscription base since inception, getting 390,000 paid subscribers in a 10 month period. Over the course of the last year and a half they had maintained anywhere from 30M to 35M unique visitors in web traffic. However, there was an introductory price of $.99 for four weeks of access for new subscribers, so there were concerns of those subscribers not renewing. To compound those concerns, in that same time period, the total page views dropped from 700M+ to 600M+. It’s interesting to note that the NYT net income numbers have been stagnant since 2008,...
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...1. What are the changes that the newspaper industry is going through? Where do you think the “technology” of news on paper is in its lifecycle? Where is it likely headed? The newspaper industry is undergoing a radical change in three primary areas caused by technology. First, the underlying two-sided business model is changing. With the Advent of internet, news content is easily and freely available from various sources but lacks quality journalism and credibility. Revenues from online advertising are not large enough to compensate for decline in revenues from print advertising & subscription. Newspaper industry is experiencing new realm of new content delivery and in process of understanding and establishing sustainable sources and revenue model. The change from print media to digital media has provided a big challenge for the newspaper industry. Their main revenue streams have always been based on advertising. Online advertising brings much lesser revenues than print advertisements and a big gap appears. The internet causes on the one side the move from consumers to online consumption and on the other side a lot of retailers are using their own website as an advertising tool or are using free websites to reach their target groups. The technology itself is going through rapid changes as is in early stage of adoption by news agencies and consumers. Exhibit 4 indicates a decline in Print subscription for NYT and Exhibit 8 demonstrates steady rise in web traffic for online...
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...but heavily declined as digital news outlet usage rose in popularity. In addition, advertising revenue is declining through the advent of the internet (allowing companies to advertise themselves on their own sites). Many internet users expect their news to be free which damages subscription based models such as those that the New York Times relies on to stay in business. The Paywall is a compromise to this expectation; a certain amount of articles would be free but the rest the users would be charged for. The NY Times hopes to recover enough profit through this measure while growing their brand. 2. I think the Paywall is not going to be sustainable for the NY Times. I believe in those who commented that the NY Times and similar newspaper outlets need to transition fully for the digital age or face even bigger losses. Revenue is still slowly falling and net income over the years seems to be very rocky. 3. I think the Paywall is a bad idea. Number of visitors seem to be slowly falling and the price compared over a year is ridiculous compared to the costs of subscribing to the Financial Times or Wall Street Journal. This is best said by blogger Michael DeGusta who remarked that the Times subscription cost more than the WSJ, Economist, and Daily combined. 4. I believe the Times should actively look to transition from print to digital media quickly before it is too late for the company. They should be the pioneers leading in the new age of news instead of the ones seeming stuck...
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...1) What are the changes that the newspaper industry is going through? Where do you think the “technology” of news on paper is in its lifecycle? Where is it likely headed? The newspaper industry is experiencing the declining stage of the product life-cycle, careening toward extinction. The case describes the fundamental changes as follows. Print advertising revenues are falling fast while digital revenue is growing, but not enough to cover print ad losses. Total newspaper advertising revenue in 2013 was down 49 percent from 2003, according to the Pew Research Center. Meanwhile, digital advertising is not picking up the load. This 2011 New York Times story by Nate Silver illustrates the problem: "How much are those page views worth? The Huffington Post had revenues of about $30 million last year, they’ve reported, almost all of which was from display advertising. This revenue was generated on roughly 4.8 billion page views over the course of 2010, according to Quantcast data. That means the average page view was worth a little more than six-tenths of a cent, or that 1,000 page views were worth about $6.25." What the case does not do, however, is explain the structural changes driving these trends. What we’re witnessing is the break-up of a monopoly. Thanks to the Internet, newspapers have lost both their monopoly on the news -- from infotainment sources, such as TMZ, and “serious” ones, such as the nonprofit ProPublica – and their monopoly on services, such as classified advertising...
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...The New York Times Paywall: Executive Summary This report examines the rise of digital journalism and the willingness of online readers to follow this trend. The study provides an analysis and evaluation of the current and prospective profitability and financial stability of the newspaper industry and more specifically of “The New York Times.” Companies in this industry have been selling printed newspapers since the XVIII century. While newspapers continue to print and circulate news, the industry has changed as revenues in advertisement—the main source of revenue for the times—and news circulation have declined due to the digital era. Well-known newspapers are failing to monetize on the new opportunity to become the best digital newspapers. A clear example of why they are losing advertising revenues are companies like monsters.com who started to supply job offers online—removing the jobs portion away—and GM who made their own website to take automotive advertising away. Analytical Problems: To keep pace with the digital trend and analyze the best ways to monetize online, the New York Times has developed a paywall, were subscribers pay a monthly fee for the opportunity to get access to all the information provided by the New York Times. Paid digital subscribers in the year 2011, after launching paywall, increased by 390% in less than a year. Also, online newspaper traffic from 2004 to 2009 increased by 75%. The New York Times is making the transition from physical to digital...
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...Problem Statement: The advent of internet brought about both challenges and opportunities for the newspaper industry. On one hand, it required redesigning a new product suited for online customers and on the other it was an opportunity to reach to 123 million potential customers in this category. Thus to keep up with the pace of emerging digitization in every field, like all newspapers, New York Times also added online reading in their product portfolio. However it only worsened the crisis the newspaper was already going through. The operating profit declined by more than 76% from 234Mn$ in 2010 to a mere 57Mn$ in 2011. The circulations were steadily declining and the new online advertising could not compensate for print advertising rates due to their lower rates. Thus to boost their revenues, New York Times initiated the “Paywall” system: paid subscription for online reading beyond a limit. This also did not help much as after the initial spurt in the number of subscriptions, the rate of subscription increase had slowed down. The challenge before New York Times was to maintain profitability while adding the online product offering in its portfolio. Alternatives : (a) Focused Journalism to capture niche market: Work on developing specialized content like Wall Street Journal to target niche market. Pros: (i) Such content if good will engage...
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...In May of 2012 the company hired a new president and publisher, Larry Kramer, founder of MarketWatch. In 2012 they did a major change of its website and newspaper. It has changed its logo for the first time since its been printed. The globe logo is now replaced with a large circle that coordinates to the color of the topic discussed, for example green is for the money section. They also changed the look of the website to a cleaner, more interactive look. They are one of the only national newspapers that does not charge for online access. USA Today has always been innovative in how it gives news to readers and the leadership does not feel that its readers should not have to pay to try its way. Strengths: 1. Innovative 2 Visually different from other newspapers; easily to recognize at newsstands 3. Individual State information 4. Works with third-party buyers(hotels) to increase readership. Weaknesses: 1. Low ratings from Critics 2. Does not have pay wall to charge online readers 3. two-thirds of readers do not actually pay for the newspaper. They receive free copies from third-party buyers. Opportunities: 1. Company can utilize and partner with other websites to bring traffic 2. Kindle/Nook popularity. Can sell electronic subscriptions to readers. Threats: 1. Readers changing their habits where they’re getting their news. Such as social networking sites instead of newspapers. 2. Rising competition from New York Times and Wall Street Journal...
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...THE NEW YORK TIMES COMPANY: A Case Study Analysis John J. Head WestCom Group Consulting Inc. School of Communication Telecommunications Management 4480 Western Michigan University 1903 West Michigan Avenue Kalamazoo, Michigan 49008 November 8, 2012 ©2012 John J Head Source: New York Times Co. Table of Contents I. Historical Overview 1 Early steps 2 Diversification 3 Challenges, changes 4 II. Organizational structure 5 Table 1 5 III. Business Operations 6 Table 2 7 The flagship 8 IV. Financial performance 9 Table 3 9 V. Future outlook 11 Branding 11 SWOT analysis and other risks 12 Table 4 13 Demographics 15 Philosophy 16 i Endnotes 18 I. HISTORICAL OVERVIEW “All the News That’s Fit to Print.” Special are those instances in business when a slogan becomes so synonymous with a company. Those words, found on the front page of every copy of every edition of The New York Times since 1896, began as a way to define the publication to its readership. That slogan stands to this day, but the newspaper and its parent, The New York Times Company, have grown far beyond the reaches of New York City and its surrounding boroughs. The New York Times Company is a diversified media company whose core purpose is “to enhance society by creating, collecting and distributing high-quality news, information and entertainment.”1 It is a publicly traded company (NYTC on the New York Stock Exchange) and publishes three major daily newspapers...
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...Walmart Mexico Controversy 7/17/2012 Professor Breskin, International Business Walmart has been bribing Mexican officials to add store locations. Back in May of this year it had come to the attention of Reuters investigators, the New York Times, and other sources that Walmart had acquired its many new store locations in every corner of Mexico through bribery. Even if that is “just how they do things down there”, is it alright that a company that if it were a country would make it on par with the GDP of the 25th largest economy in world to behave in this manner? In today’s globalization much is changing within all the different cultures in the world, it is sad to see this happening but globalization is necessary. That being said, when this happens we the people need to minimize any possible corruption as things play out. Mexico is a country where almost anything can be bought with enough money. All Walmart did was play by their rules, but on the other hand, Walmart cannot do that because they represent a large US company and future globalization, they need to set the example. Walmart has been working for a while now to fix their public reputation and then they let something like this happen. Walmart claims they had no idea this was going on, and to an extent I believe them but also believe they weren’t too eager to make sure it wasn’t happening. The desire to avert negative publicity is understandable. Attempting to through concealment inevitably leads to more crisis...
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...I would believe that a true newspaper (New York Times, not The Enquirer) is very credible, they write an article and stand by it, reporters with false facts usually get fired or punished. With a magazine I would have to go fifty-fifty on the credibility. Depends on the magazine. If you are looking at People vs. American History, I would believe American History because the material is backed by research and professors’ of that study. Watching Tv would depend on the program; the Discovery Channel I do think is a credible source. They only show true facts, which are researched, if facts they have given are not completely accurate, they take the responsibility and show the show again with the corrective information. When you have a movie the producers go for ratings not for what the true facts are. They might have true facts mixed around with in the plot of the story but sometimes it is hard to take a part of a movie but nothing else. I believe news reporting to be a credible source because their materials are usually well researched. I would not believe most the internet unless you do full background on the paper and site where you have found the paper. People use the internet to say what they want to say most of the time it is not facts. Most the advertising you see around is just to get your attention. I do not think this is a very creditable source at...
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...Amy Alba Professor White ENG 111/ENF 3 28 October 2013 Education Has a New Face A revolution in education caused by the expansion of what is called Massive Open Online Courses, or MOOCs, has brought change to higher education. MOOCs are online courses that are provided by some of the world’s prestigious universities, such as Stanford and Harvard, and that offer high quality learning at no cost. MOOCs classes are available for anyone around the globe with an access to the internet and a smart phone, tablet, or a computer. This phenomenon has spread in the virtual world and found success, and like any new concept, it will have side effects in which will be positive, such as spreading education, and negative, such as posing a threat to other education institutes. Internet revolution is the major cause of the expansion of the MOOCs. Tim Todd, education editor at the Financial Review, stated that “The internet revolution has moved to education as top universities worldwide rush to put free courses online, setting up so-called massive open online courses or MOOCs.” The internet is the median that is facilitating the access to MOOCs by students that are located anywhere on the planet. The barriers of time zone, geographical distant, and financial status have been reduced in the way of education. The way MOOCs are presented and accessed caused thousands of students worldwide to sign up and join the education train. Some of the top universities in the US realized the potential...
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...How plagiarism can affect your life This paper is about how plagiarism can affect your whole life. However, before we can determine the effects, we need to know exactly what plagiarism really means. According to the Oxford dictionaries, plagiarism is “the practice of taking someone else’s work or ideas and passing them off as one’s own”. Some people think that plagiarism is illegal, but only copyright infringement is illegal. The difference between copyright infringement and plagiarism is as follows. The copying of work that is not your own from someone who owes all the right of that work, whether this is a book, film, music piece or an idea is copyright infringement. Plagiarism is the more general term for copying without recognition to the source of the information. Though plagiarism is not always forbidden by law, there could be taken actions against plagiarism by companies or universities. Now we have an idea what plagiarism is, I will try to explain what the dangers of plagiarism can be. In general, the higher you are in education or management the more sanctions there are. For example, when a school kid at the age of 12 copies Wikipedia for his small paper, less consequences would there be than when a professor at a big university copies a colleague’s work. Though throughout the whole history of mostly art and literature many people based their work on other’s or even copied it, nowadays there are more strict consequences bound to copying and plagiarism. Students...
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...The New York Times, a publishing company and Boston Scientific, engaged in the field of medical equipment and health; that use information technology in different ways to foster innovation and maintain an edge in their respective industries. The New York Times used a shared service across nearly two dozen newspapers, a radio station and more than 50 web sites. Its role is to accelerate entry onto new platforms by identifying opportunities, conceptualizing, and prototyping ideas. They also partner with other companies such as Netflix to produce an interactive map that shows most popular Netflix rentals. New York Times have also been able to come up with other products like Times Widgets, and Time Wire. Boston scientific on the other hand creates a machine Goldfire software that provides the right mix of openness and security for data to enable employees share information. The main goal is to have any engineer to be able to access the research of their colleagues. This is getting achieved without throwing security out the window. Q1 According to Wikipedia, Shared services refers to the provision of a service by one part of an organization or group where that service had previously been found in more than one part of the organization or group. Shared services are dedicated units structured as centralized point of service and is focused on defined business functions. These are similar to collaboration which might take place between different organizations. New York Times faced...
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