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Newport Home Furnishing

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Submitted By byk298
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ISSN 1940-204X

Newport Home: Multichannel Merchandising and Inventory Management
Regina M. Anctil University of St. Thomas Opus College of Business P. Jane Saly University of St. Thomas Opus College of Business Michael E. Borneman Connolly Consulting, Inc.

IntroductIon
Newport Home, Inc. is a specialty retailer selling home furnishings, including dining, kitchen, bed and bath soft goods, glassware, china, and cutlery, and assorted décor items. The company’s founder, Terrence Ransom, opened the first store in 1960. The company has grown to 154 retail stores throughout North America. In 1968 the company launched its direct-to-customer sales channel through a seasonal mail-order catalogue, and in 2000 direct-to-customer sales were brought online when the company introduced its e-commerce website, newporthome.com. Currently the retail and direct-to-customer sales channels are supported by distribution centers in Portland, Oregon, and Charlotte, North Carolina, providing 1.8 million square feet, and call and data processing centers in Syracuse, New York, and Moorhead, Minnesota. The company’s corporate offices and design studio are located in Providence, Rhode Island. Mr. Ransom founded the company with the goal of providing customers quality, creativity, and style. Product buyers and designers at Newport Home keep a close eye on fashion trends worldwide, so the company can respond to changes in customer preferences quickly. Over the years management has tried to position the company as a fashion leader rather than a follower, helping insure the success of its design concepts. Company management believes the key to success is to carry a mix of signature products and a fresh array of seasonal products throughout the year. Signature products, consisting mainly of big-ticket hard goods such as
IM A Ed u c AtIo nA L c A S E JournAL

furniture, are based on classic

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