...increased online/mobile audience (51% male, 49% female) promote incentives for women to buy more print versions (69% male, 31% female) i.e. coupons, fashions tips/advice, etc. | Threats – T * Fierce competition in online info. distribution (TV, magazines sites, etc.) * Internet based companies have moved into advertising * Continuing decline of newspaper readership * Growing consumer demands for free online news * Rising distribution and promotional costs * Print and online revenue steadily falling | ST StrategyWith rising cost and a decline in newspaper readership, we must use our exceptional distribution to promote a shift to the online news distribution | WT StrategyPromote more online use, which has a more balanced audience (51% male, 49% female). This will help mitigate the disparities in our consumer’s gender and bring in more of a younger demographic | Exhibit 1.2 Source: http://www.naa.org/Trends-and-Numbers/Newspaper-Revenue/Newspaper-Media-Industry-Revenue-Profile-2013.aspx Exhibit 1.3 Source: http://www.naa.org/Trends-and-Numbers/Newspaper-Websites/Newspaper-Web-Audience.aspx Exhibit 1.4 Source: http://www.naa.org/Trends-and-Numbers/Newspaper-Websites/Newspaper-Web-Audience.aspx Exhibit 1.5 Source:...
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...------------------------------------------------- An Analysis of the “Newspaper Publishing” Industry Table of Contents Executive Summary 2 Industry Overview 2 Newspaper publishing in India: Industry Scenario 2 Forecast of future growth 3 Industry Boundary for Newspaper Publishing houses 3 5-Forces Analysis 3 Threat of New Entry 3 Threat of Substitutes 4 Bargaining Power of Suppliers 4 Bargaining Power of Buyers 4 Rivalry among existing competitors 5 Government’s Role 5 Threat from Complements 5 Changing Industry dynamics 6 Global dynamics 6 Local dynamics 6 From traditional to integrated news room model 9 Partnership Ventures 9 Capacity Sharing Model 9 Key Action Points for the Newspaper Industry 10 Conclusion 11 Executive Summary The newspaper industry in India is highly fragmented amongst the Hindi Dailies, English Dailies and several vernacular Dailies. The market size of the entire industry stands at INR263 billion. Whereas with the growth of the digital media and strong presence of big search engines like Google; the print newspaper industry is struggling all over the world. But interestingly, Indian print newspaper industry is growing with the digital counterpart with hand in hand. On one hand Digital media is increasing its hold in tier I and II cities and also amongst young readers but on the other hand print media is reaching out to small villages and remote areas due to stronger and efficient distribution system and increased literacy rate...
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................................ 3 3. SWOT Analysis..................................................................................................................................... 4 3. 1. Strengths ..................................................................................................................................... 4 Strength 1. Highly innovative newspaper company that has been a leader in news development .... 4 Strength 2 – Gannett is currently the largest newspaper distributor in terms of circulation ............. 4 Strength 3 – Strong portfolio with multiple Brand Extensions and Partnerships ............................... 4 Strength 4 – Excellent presence and distribution in the digital environment .................................... 4 3.2. Weaknesses .................................................................................................................................. 6 Weakness 1 – Relatively small amount of digital subscribers ........................................................... 6 Weakness 2 – Overall revenue and profit is decreasing in their print distribution ............................ 6 Weakness 3 – Majority of USA Today’s circulation is confined in the United States .......................... 6 3.3. Opportunities ............................................................................................................................... 7 leading...
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...STI College – Tacloban Tacloban City A Project Proposal entitled COMPUTERIZED MANAGEMENT AND MONITORING SYSTEM FOR MONTEJO NEWSPAPER SUPPLY AND MAGAZINE DISTRIBUTOR In Partial Fulfillment Of the Requirements for the Degree of Bachelor of Science in Computer Science By: Artates, Lynse L. Pagatpat, Bonn Martin S. Piamonte, Joie Ara Mari C. Tupaz, Sieg Wilfred A. Mr. Michael Ellis Thesis Adviser October 2012 1.1. Introduction The used of manual processes in business has decline since the rise of computerized and automated systems. And in fact, nowadays, the use of computer-based business system has become prevalent all throughout the developed and developing countries around the world due to the increased productivity and efficiency of data processing. In the case of Montejo Newspaper Supply and Magazine Distribution they are currently using the manual sales and inventory system wherein computing for these are done manually. But in dealing with these transactions, accuracy, reliability and speed of human skills in performing these transactions are limited because clerical errors are often inevitable. Because of these, they accepted our proposed system. With the Montejo Newspaper Supply and Magazine Distributor, the tracking of sales, controlling of inventory, recording of products, calculating of numerical data and searching, sorting and filtering of item will translated into an automated process which considers speed accuracy, orderliness and maintainability...
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...7 Technology and Control: the interactive dimensions of journalism Anthony Smith The newspaper and the novel were the first cultural forms to emerge directly from printing; they were both essentially publishing phenomena and developed in England in the aftermath of the expiration in 1695 of the Licensing Act when printers, no longer limited in numbers by statute, were free to flourish - or perish - according to the behaviour of the market. 1 Journalism has thus a similar relationship to printing as pop music to the phonograph or the film to photography: it depends upon an industrial activity, it involves the creative individual as a worker within a fairly complex process of manufacturing and distribution. The journalism is, as it were, the 'software' supplied to fill the 'hardware' of the newspaper system, and it thus serves as a pioneer example of the working of modern mechanical media. Unfortunately the newspaper is only now beginning to be studied historically as a media system;2 most of those interested in the history of the press have been hitherto concerned with the newspaper either as a component of 'Whig' history, concentrating on those elements which illustrate the great tide of public freedom swelling from the eighteenth century onwards,3 or else as a component of a kind of 'Whiggism-in-reverse', bringing out those elements which illustrate the increasing amiseration or exploitation of the new mass readership.4 Part of the interest in...
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...MKTG 603 Major Assignments SECTION 1 VALS is a psychographic segmentation. VALS survey is a tool to predict consumer behavior . It helps to identify, segment and find the target customer . According to the VALS survey taken by me, it concluded that i was an Experiencer and my secondary type is Achiever. Though my achiever profile wasn't that accurate. The primary VALS type represents the dominant profile of the individual and the secondary type shows the person secondary image . Experiencer are motivated by self expression. Young, enthusiastic, and impulsive consumers. I am sometimes motivated with self expression. I often spend money on new products and experiences. It is the new experience which matters than having the same daily routines. Example.Travel fairs are a major attraction to me and in order to use my energy i am regularly visiting the gym Achievers are consumers who have goal oriented lifestyles and a deep commitment to career and family. Their social lives are basically structured around their social values. They don't respond to changes well as they are conservative and lives conventional lives.I do like to have durable products. As an example in order to achieve my goal i have structured my whole study career. Section 2 Dell company uses a lot of social media to engage with its customers online and market their product. Dell uses its community page from where consumers can access to a range of blogs reflecting its business segments...
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...The Dying Newspaper Assignment 1: Newspaper Assessment Lois Reed Professor Will Moses MKT100 – Principles of Marketing November 6, 2012 The Dying Newspaper Abstract The newspaper (print) has been a part of American households for decades. The subject matter to be discussed: the exchange of news information in the networked future, the impact of the transition to digital journalism and the decline of the local newspaper. The information will show the drop in print viewership due to news being more readily available through social media and other Internet options. The Dying Newspaper Introduction The purpose of this product assessment is to investigate obsolesces of the print newspaper which has been on a steady decline in the market today. First, we will describe the newspaper within the context of demographic, consumer popularity, economic and technology, ethnic market and social awareness. The research will gather recommendation of appeal for consumer’s response to the declining of the print newspaper industry, while addressing the alternative market place to revitalize the newspaper standards in other countries. Finally, the study will bring about awareness to segmentation and positioning ideals for the new signature of newspaper in the new countries. The newspaper was a global source for current news events on print intended for household viewers. According to a Census Bureau report, within 10 years the primary declination of readership will be amongst...
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...Empresa Editora El Comercio (EEEC) wants Trome to be an entertaining, popular newspaper that keeps the population informed. The readership/sales for Trome needs to be increased significantly. EEEC’s ultimate goal is for Trome to be a market leader in the C, D & E SES, specifically mid to low income families. ANALYSIS: Around 1997, the economic crisis drastically reduced the population’s purchasing power and tremendously reduced the overall sales of EEEC’s major newspaper El Commercio, which lead to a 6% drop in market share. While El Commercio was still a market leader in the A&B SES bringing in 61.7% of advertising investment. However, to recover from the crisis and gain more coverage, EEEC decided to target the lower SES segments with a newspaper that would fulfill all the needs that other newspapers did not. However, the success of Trome posed significant challenges because there were already 4-5 major competitors for the same C, D & E SES with significant market penetration and the leadership of EEEC had differing views on how to launch the newspaper Trome’s content style catered to mid to low income families thus there was no focus on sex or violence stories, typical to low income newspapers. Some of Trome’s innovating features were that the front page always featured a promotion – involving a cutlery set-in addition to headlines on sports, police, politics and entertainment news. The newspaper was unbiased and reported the news truthfully, avoiding lurid or ghoulish elaborations...
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...1. Introduction Extensive research has been conducted on the topic of how media circulation affects political accountability and government policy. Theory predicts that for a higher share of media receivers, political accountability and hence government expenditures increase. Besley & Burgess (2002) give additional insight into this topic by analyzing the impact of media circulation on government responsiveness to falls in food production and crop flood damage in Indian states. The authors use the extent of public food distribution and calamity relief as proxies for government responsiveness. In addition to media factors, political and economic factors are introduced as potential determinants of policies. The predictions of the theory are underlined by the results of the paper: Government responsiveness increases with a higher amount of media users within a state. Further, political factors are also relevant determinants, whereas, economic factors are of low importance. In the following, the paper will be critically assessed within these sections. First, the theory, the propositions as well as the empirical strategy are introduced and compared to discussions in class. Second, the results of the paper are outlined. Third, the empirical strategy as well as the results will be analyzed and compared to prior research and theory. Finally, a short conclusion and outlook will be given. 2. Theory, Propositions and Empirical Strategy The theoretical two-period model of Besley & Burgess...
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...and a generation nurtured on television a growing hunger for more information but readers faced the problem where there is too much information out there with so little time to absorb all of it, he made his paper laid out for easy access and quick comprehension by time-pressed readers. Q2) how has a continuous strategy of marketing innovation proved successful for USA Today and USAToday.com? Do you believe that USA Today is well positioned for the future? Explain. Very successfully. While there have never been any extreme changes, both products have evolved over time in an effort to stay a step ahead of the competition and to keep up with changing consumer needs and technology. From the beginning the newspaper was designed to be like no other paper: The newspaper has done many quality...
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...| | | | Traditional Media Project: Print Advertising Print media has been an effective form of advertising for many years. In 1836, a French newspaper, La Presse, first charged for advertisements to lower the print price. From most historical accounts, this is considered the first occurrence of print advertising. Print advertising is generally defined as any form of media advertising that uses materially printed media, such as newspapers and magazines, to reach its target market. Today, print advertising is still valuable due to the captive nature and segmentation of age and income demographics among readers. To make advertising successful, the message has to be understood and remembered. Print advertising accomplishes this by incorporating advertisements into the flow of the section and capitalizing on the individual’s focus on the printed material. For example, today’s fashion magazines, like Vogue, are loaded with advertisements that tend to outnumber the content pages. Due to the incorporation of the full page advertisements, the reader tends to enjoy the paid content and it’s even a contributing factor for purchasing and reading the material. The other benefit of print advertising is the focus that a reader has when viewing the content. With the increasing level of distractions with personal electronic devices, printed material has a unique advantage with fixed content that the reader can focus on. This is true because once the user has...
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...regularly and under a permanent name, date and serial numbers on different subjects such as news, commentary, as well as social, political, economic, agricultural, cultural, religious, scientific, technical, military, and artistic matters, sports, etc. 2. What is Media Media is the means of communication that reach a large number of people such as television, newspaper and radio. In another words Media is the channels of communication- a means through which people send and receive information. The printed word for example is a medium ( the singular or media); when we read a newspaper or magazine, something is communicated to us in some way. Frequently used media are; 1. Print media- is the industry associated with the printing and distribution of news. This includes newspapers, magazine, direct mail, newsletters, tax press, booklet, pamphlets, and other print publications 2. Electronic Media-this includes radio, television, cinema, internet, cable satellite, film. 3. What is Publication? Publication is subject to different meanings. In one sense, it refers to anything publicly circulated in print as in a newspaper, magazine, pamphlet, letter, telegram, computer modem or program, poster, brochure or pamphlet, orally, or by broadcast on radio or television. It may also mean placing a legal notice in an...
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...Case 1 USA Today: Innovation in an Evolving Industry* Synopsis: As the entire newspaper industry sits on the brink of collapse, Gannett and USA Today work to avoid disaster and transform the nation’s most read newspaper into tomorrow’s best resource for news and information. This case reviews the history of USA Today, including its continued use of innovation to stay on top of the technological and sociocultural shifts that are rapidly changing the newspaper industry. In the face of continual competition across a variety of media sources, the future of USA Today depends on its ability to continually push the envelope of innovation and offer value-added, proprietary content to ensure continued differentiation and the future of the USA Today brand. Themes: Product strategy, innovation, target marketing, distribution strategy, changing technology, changing sociocultural patterns, customer relationships, competition, differentiation, strategic focus, SWOT analysis Case Summary USA Today is the most successful and highly visible newspaper that students have seen and read on a national basis. The case provides an overview of Gannett's strategic marketing approach to launching and growing this unique newspaper. When USA Today debuted in 1982, it achieved rapid success due to its innovative format. No other media source had considered a national newspaper written in shorter pieces than a traditional paper and sprinkled with eye-catching, colorful photos, graphs, and charts. Designed...
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...................................................................... 10 Conclusion ............................................................................................................... 12 References ............................................................................................................... 13 1 Executive Summary The objective of this paper is to offer an in-depth analysis the economic situation of the newspaper publishing industry in Australia within the microeconomic scope. The paper analyses transformations of the industry brought by digitisation and the fast paced technology development. It discusses how digitisation and technology affects the demand and supply of printed newspapers. It also looks at the elasticity and efficiency and equity of newspaper in the current market. This paper is divided into four section. Following an introduction (Section 1.0), then Section 2 .0 introduces the economic concept which will be used through the paper. Section 3.0 analyses the economic state of the newspaper publishing industry using...
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...Hampshire University Abstract This paper explores the relationship between and advertiser and their newspaper sales representative. Advertising is a major source of revenue for newspapers and the relationship between sales representative and advertiser is crucial. This paper takes the advertising revenue of one outside sales representative for a five (5) month period in 2013 and compares it to the same five (5) months in 2014. The comparison takes place after advertising accounts under three thousand dollars ($3k) are moved to an inside sales representative. The data was analyzed and the hypothesis that an advertiser spending under $3k increases their spend when moved to an inside sales representative, while the alternate hypothesis was rejected. Keywords: advertising revenue, outside sales representative. Relationship Between Advertiser and Sales Representative Introduction: The newspaper industry is facing a decline in advertising dollars, a major source of revenue and has to do more with less money. Almost half – 46% – of the world’s population visits newspaper websites, but newspaper comprise just 6% of total visits, 0.8% of page viewed and 1.1% of total time spent with digital platforms.(Marketing Charts staff, 2014) Newspaper advertising is down over fifty percent in the last five years alone. (Perry, Mark J., 2013) One of the problems facing the newspaper industry is to identify weather advertisers respond with more advertising dollars when they have a face...
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