...7 Technology and Control: the interactive dimensions of journalism Anthony Smith The newspaper and the novel were the first cultural forms to emerge directly from printing; they were both essentially publishing phenomena and developed in England in the aftermath of the expiration in 1695 of the Licensing Act when printers, no longer limited in numbers by statute, were free to flourish - or perish - according to the behaviour of the market. 1 Journalism has thus a similar relationship to printing as pop music to the phonograph or the film to photography: it depends upon an industrial activity, it involves the creative individual as a worker within a fairly complex process of manufacturing and distribution. The journalism is, as it were, the 'software' supplied to fill the 'hardware' of the newspaper system, and it thus serves as a pioneer example of the working of modern mechanical media. Unfortunately the newspaper is only now beginning to be studied historically as a media system;2 most of those interested in the history of the press have been hitherto concerned with the newspaper either as a component of 'Whig' history, concentrating on those elements which illustrate the great tide of public freedom swelling from the eighteenth century onwards,3 or else as a component of a kind of 'Whiggism-in-reverse', bringing out those elements which illustrate the increasing amiseration or exploitation of the new mass readership.4 Part of the interest in...
Words: 8374 - Pages: 34
...services to the newspaper production industry. We aspire to carry a reputation in our marketplace of being a single source for existing consumable press parts and specialty tapes, as well as being the go to company for new and innovative, cost saving, quality enhancing products and services. In pursuit of our goals, we resolve to treat our employees, customers and the community with dignity and respect. THE COMPANY U.M.I. was incorporated in the state of Florida in 1993. We are manufacturers and distributors of parts, specialty pressure sensitive tape products and services for the production of daily and weekly newspapers. The legal name of the business is Uhrig & MacKenzie, Incorporated, d.b.a./ U.M.I. U.M.I. is an “S” Corporation. Our principal offices are located at 2821-A Worth Avenue, Englewood, Florida 34224. STRATEGIC ALLIANCES U.M.I. has developed important and profitable strategic alliances and exclusive marketing agreements with several larger and more established businesses. For example, We have developed exclusive marketing agreements with: • Lohmann Technologies of Hebron, KY • 3M Company • Support Products of Effingham, IL • The Flint Ink Company Lohmann Technologies is a world leader in the manufacture of medical and industrial pressure sensitive tapes. Through a concerted effort, we have been able to secure 20% percent of sales of these products to the newspaper industry. ...
Words: 1022 - Pages: 5
...about its surroundings through Internet, Television, Radio etc, the importance of Newspapers is still the un-matched one. Reason being, its cheapness & easy availability for the masses. The India still comes under the category of developing countries mainly because of its huge consumption which is almost equal to its production of goods & services. The reason of such a scenario is nothing but its large population. In such a situation, where India has ample of resources available with it, still it hardly has high rate of export despite everything available. Needless to say, that our highest rate of consumption by the huge population has made our position down in the Foreign Trade Sector & this has further led to low affordability by its masses as a result. Still, it is only the newspaper today, which is still in the reach of everybody no matter how rich or poor one is. Being so is of utmost significance about the newspapers today, especially when everything has been so dear because of steep rise in prices. Only the newspaper is such a cogent & economic medium to grab all the required information from the different parts of our country as well as around the world, which can be easily available to anybody from any road-side corner. Despite having so much of significance, one doesn’t need to put in any hard work to make it available for himself/herself. Such is the unique case about the newspapers even today & it looks to be...
Words: 268 - Pages: 2
...AN ORGANISATION STUDY REPORT ON RASHTRA DEEPIKA. LTD. KOTTAYAM, KERALA SUBMITTED TO MAHATMA GANDHI UNIVERSITY, KOTTAYAM in partial fulfillment of the 3rd semester requirements for the award of the degree of Master of Business Administration of the Mahatma Gandhi University, Kottayam SUBMITTED BY Ms. KELEN JAMES REG.NO. 21942 UNDER THE GUIDANCE OF Prof. Siby Joseph Faculty, BIMS 2010-2012 DECLARATION I, Kelen James hereby declare that this project report entitled “ORGANISATION STUDY AT RASHTRADEEPIKA.. LTD.” has been prepared by me during the year 2010 – 2011, under the guidance of Mr. SIBY JOSEPH, Department of Management Studies, BIMS, Changanacherry. I also hereby declare that this project report has not been submitted to any other University or Institute for the award of any degree or diploma. Changanacherry Kelen James 13 - 06 - 2011 Acknowledgement First of all I would like to thank God Almighty for His love, mercy and abundant grace that he has showered upon me during my project period and preparing the report. I would like to thank the Principal of St.Berchmans College, Fr. Tommy Padinjareeveetil for all his support and encouragement. I express my gratitude to Head of the Department Dr. Mathew Joseph and my project guide Mr. Siby Joseph for helping me for helping me and guiding me throughout the course of work and for having helping me...
Words: 13382 - Pages: 54
...The U.S. newspaper industry is undergoing the rapid decline due to the economic downturn and the competition from other media, especially from Internet. This paper is going to provide the overview of the current environment of the United States newspaper industry and how newspaper transit from old business model to the new one in the competitive digital era. Here I am going to focus on addressing some of potential opportunities and threats of the United States newspaper industry. Industry Opportunities: There are some potential opportunities for newspaper companies if they have the ability to quickly adapt to the new technological changes. One of the major opportunities is the increasing availability of alternative news and information via devices like E-readers and tablet computers such as the iPad. Another opportunity is the rise on the web for the newspaper industry. Google's Chief Economist Hal Varian said he has been studying the data on circulation and adverting revenue from the Newspaper Association of American and he came to the conclusion that “Digital distribution will be a boon to newspaper publishers if they can also radically redefined their product and means of reaching consumers.” (David 2010) Thus, in this section, I am going to explain how alternative news sources and the rise on the web can help to benefit newspaper industry as a whole. Alternative News Sources: iPad and E-readers New devices like Amazon Kindle and Apple’s iPad can provide a new source...
Words: 1218 - Pages: 5
...................................................................... 10 Conclusion ............................................................................................................... 12 References ............................................................................................................... 13 1 Executive Summary The objective of this paper is to offer an in-depth analysis the economic situation of the newspaper publishing industry in Australia within the microeconomic scope. The paper analyses transformations of the industry brought by digitisation and the fast paced technology development. It discusses how digitisation and technology affects the demand and supply of printed newspapers. It also looks at the elasticity and efficiency and equity of newspaper in the current market. This paper is divided into four section. Following an introduction (Section 1.0), then Section 2 .0 introduces the economic concept which will be used through the paper. Section 3.0 analyses the economic state of the newspaper publishing industry using...
Words: 3149 - Pages: 13
...1. Identify four roles the media performs in our society. 2. Recognize events that affected the adoption of mass media. 3. Explain how different technological transitions have shaped media industries. In 2010, Americans could turn on their television and find 24-hour news channels as well as music videos, nature documentaries, and reality shows about everything from hoarders to fashion models. That’s not to mention movies available on demand from cable providers or television and video available online for streaming or downloading. Half of U.S. households receive a daily newspaper, and the average person holds 1.9 magazine subscriptions.7, 8A University of California, San Diego study claimed that U.S. households consumed a total of approximately 3.6 zettabytes of information in 2008—the digital equivalent of a 7-foot high stack of books covering the entire United States—a 350 percent increase since 1980.9 Americans are exposed to media in taxicabs and buses, in classrooms and doctors’ offices, on highways, and in airplanes. We can begin to orient ourselves in the information cloud through parsing what roles the media fills in society, examining its history in society, and looking at the way technological innovations have helped bring us to where we are today. What Does Media Do for Us? Media fulfills several basic roles in our society. One obvious role is entertainment. Media can act as a springboard for our imaginations, a source of fantasy, and an outlet for...
Words: 1597 - Pages: 7
...1. Introduction Extensive research has been conducted on the topic of how media circulation affects political accountability and government policy. Theory predicts that for a higher share of media receivers, political accountability and hence government expenditures increase. Besley & Burgess (2002) give additional insight into this topic by analyzing the impact of media circulation on government responsiveness to falls in food production and crop flood damage in Indian states. The authors use the extent of public food distribution and calamity relief as proxies for government responsiveness. In addition to media factors, political and economic factors are introduced as potential determinants of policies. The predictions of the theory are underlined by the results of the paper: Government responsiveness increases with a higher amount of media users within a state. Further, political factors are also relevant determinants, whereas, economic factors are of low importance. In the following, the paper will be critically assessed within these sections. First, the theory, the propositions as well as the empirical strategy are introduced and compared to discussions in class. Second, the results of the paper are outlined. Third, the empirical strategy as well as the results will be analyzed and compared to prior research and theory. Finally, a short conclusion and outlook will be given. 2. Theory, Propositions and Empirical Strategy The theoretical two-period model of Besley & Burgess...
Words: 2422 - Pages: 10
... What Arthur Sulzberger can do to revive the failing newspaper whose “financial performance is lagging’’ The New York Times has been guided by the Ochs-Sulzberger family for four generations since 1896. The newspaper has been through innumerable family crises, wars, strikes and recessions. The newspaper sales have declined steadily due to the rise of social media and online alternative media. Arthur Sulzberger has spent a lot of money to add new sections in the newspaper such as crosswords. He has broadened the distribution of the newspaper from its home city to the entire country. The New York Times needs to move to the cyber space where customers can access the newspaper using other platforms such as the iPhone. The cost of the newspaper has been subsidized while still valuing good journalism. Sulzberger has been fighting for reporters' rights who are charged for refusing to divulge confidential information to prosecutors. This has compromised the quality of journalism since reporters are charged and jailed for doing their work. Sulzberger needs to advertise the newspaper so that they can restore their competitive parity. The newspaper needs to introduce foreign language editions so that they can capture a larger market globally. He needs to invest in television by collaborating television professionals with print reporters so that they can produce much fine work. This will help the company move beyond high production costs to a digital cable channel which is operated in...
Words: 659 - Pages: 3
...products. A major goal of strategic planning is the ability to anticipate changes in the economy, social, political, governmental arena and to be prepared to deal with the changes. The goal of this report is to identify ways and means to explain the current state of newspaper publishing and where it is headed over the next decade. To provide a strategic vision to assist the Chronicle Gazette in implementing strategies that will allow the newspaper to survive in today’s economy. I will highlight what challenges other newspapers in the industry are facing, external and internal assessments to understand why circulations and revenues are declining. I will also identify strengths and weaknesses of the Gazette and try to provide the publisher with suggestions on how to remain competitive in the newspaper industry. Current State of the Newspaper Industry Over the last year the newspaper industry have decline in sales and some newspapers have ceased publication. The United States has seen many publishing companies either close the doors or downsize to survive. Some of the Companies affected are Denver’s Rocky Mountain News, the Halifax Daily News, and the Baltimore Examiner, among others. While some newspapers have ceased to print their publications and have transition to...
Words: 1730 - Pages: 7
...Effects of Mass Media Jaclyn Bataclan 1/10/16 HUM/186 Terri Thorson Effects of Mass Media Mass media means it is intended to reach a mass audience. Most common platforms used to reach a large amount of the public is newspaper, magazine, radio, television and internet. The general public typically relies on mass media to provide information on current events, entertainment, pop culture, politics and social issues. There are many positive and negative effects of mass media, furthermore people need news and information to make decisions and formulate opinions. Entertainment is another function of mass media where it is mostly used to amuse people. Lastly, educating people of their rights, socials, moral and religious obligations is extremely important. The Evolution of Mass Media The mass media has evolved significantly over the past century. In the 1900’s print media, which includes newspapers, magazines and books, was the most widely used to report to the masses. The 1900’s were filled with newspapers, not only ones the report the latest new and old world gossip, but had evolved into different papers full of entertainment news, which included local artists poems to small books. Magazines came along and brought America the first investigative news reports exposing injustices, and political corruption in the late 1900’s, early 20th century. Next in our evolution timeline is Broadcast media including radio, television and internet. Radio was the first two way communication...
Words: 862 - Pages: 4
... The development and evolution of our society demands the need for immediate and updated information to spread quickly within the community. For centuries, the news played a very important role in our daily lives. Whether it is a report on the latest matches score between our favorite football teams, weather forecast, information on election campaigns, or news on the recent death of a well-known celebrity, we always come back for more. Nevertheless, from the traditional role of messengers to recent digital age, the principle of news still remains the same;- providing the masses with the latest and current events of today’s world, be it through printed newspaper, broadcast, internet or oral messaging (word-of-mouth). Spreading news is without doubt one of the oldest human activities ever exist. Before the invention of newspaper in the early age, authorities appointed third-party messengers to bring word, spreading news and updated information. Some of these messengers traveled nearly thousand miles to deliver the news to the receivers. Most of the times, there were related to diplomatic, economic and political issues. After a well-formed country was established, only then the people started to exchange updated news among them in a larger scale than before. Before writing became a common skill to master, human beings spread news by word of mouth on crossroads, at alleys or markets. The messengers came back from battlefields to their homeland only to report on victories or defeats...
Words: 1899 - Pages: 8
...Sulzberger’s goal was to implement a quality audience strategy. He wanted to focus on their audience instead of its products. He pledged that the NYT would be the leader in the field of journalism, regardless of its distribution. The NYT’s journalists had earned more than double the number of Pulitzer prizes than any other newspaper company. New Yorkers wanted quality journalism and the Times knew they had to provide that to appeal to their audience. The quality of their work gave them a competitive advantage over competitors. Finally, the NYT realized early on that it needed to change in order to survive. The NYT was one of the first to recognize the earnings potential and threat of lost business with the internet. The company decided that the digital aspect would be a separate business unit within the NYT. They needed their employees to embrace a growing strategy rather than a century-old newspaper company. Even though the company grew online, advertisements continued to decline. The NYT decided to launch an online subscription since they were attracted to user charges. This subscription had an annual premium where an individual would have access to any...
Words: 1485 - Pages: 6
...The Future of Newspapers With the economy going into a downward spiral, most people are going to be looking for ways to cut their spending. It seems logical that many people will choose to cut out the daily newspaper delivery as one of those expenses. According to Forbes.com newspaper circulation is already down 3.57% from last year. (Hau, “Timber! Newspaper Circulation Falls Again”) With the sales of newspapers already declining and the recent bankruptcy of a major newspaper chain, it is obvious that people have begun to find their news elsewhere. In order for the newspaper industry to survive these hard times, they need to change their paper into electronic form. Many people already receive their news online from free websites, so it seems that newspapers need to start competing. Since newspapers ad revenue makes up over 80% of the total revenue for the paper, there is room to cut down the actual printing of the daily newspaper. (Perez-Pena, “Shrinking Ad Revenue Realigns U.S. Newspaper Industry”) There would be many advantages of taking the newspaper online including: less expenses, user friendly content, and environmental cleanliness. Cutting newspapers out of the daily circulation would reduce the cost of newspaper production by major proportions. Newspapers could offer daily news online for free and receive their revenue from selling online ads, which according to The Project for Excellence in Journalism, was up approximately 31% in 2007. (The State of the News Media...
Words: 581 - Pages: 3
...Empresa Editora El Comercio (EEEC) wants Trome to be an entertaining, popular newspaper that keeps the population informed. The readership/sales for Trome needs to be increased significantly. EEEC’s ultimate goal is for Trome to be a market leader in the C, D & E SES, specifically mid to low income families. ANALYSIS: Around 1997, the economic crisis drastically reduced the population’s purchasing power and tremendously reduced the overall sales of EEEC’s major newspaper El Commercio, which lead to a 6% drop in market share. While El Commercio was still a market leader in the A&B SES bringing in 61.7% of advertising investment. However, to recover from the crisis and gain more coverage, EEEC decided to target the lower SES segments with a newspaper that would fulfill all the needs that other newspapers did not. However, the success of Trome posed significant challenges because there were already 4-5 major competitors for the same C, D & E SES with significant market penetration and the leadership of EEEC had differing views on how to launch the newspaper Trome’s content style catered to mid to low income families thus there was no focus on sex or violence stories, typical to low income newspapers. Some of Trome’s innovating features were that the front page always featured a promotion – involving a cutlery set-in addition to headlines on sports, police, politics and entertainment news. The newspaper was unbiased and reported the news truthfully, avoiding lurid or ghoulish elaborations...
Words: 1031 - Pages: 5
