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Nfl Paper

In: Business and Management

Submitted By bh113709
Words 368
Pages 2
Bryan Hollinger
Case Summary
April 22, 2013

NFL and St. Jude: 5K Series

ALSAC/St. Jude and the NFL are currently in the process of negotiating and building the tenets of a successful, long-term partnership. To do this one of the key opportunities that they identified was to become the national beneficiary of the NFL's 5K series. These new event series will match well with the NFL's health and wellness efforts used in the league's Play 60, which is aimed at kids. This opportunity for a national charity partnership with St. Jude was well-received by the NFL. However, given the league’s Community Relations philosophy and structure, there are some potentially surmountable challenges to overcome.

To do this there are items you have to consider. You need to consider the NFL not as a league but as NFL Play 60. There are also opportunities to go to any cities in the US not just selected cities. Each player in this event with have specific objectives to reach. For example, NFL Play 60 will need to be expanded by the NFL. Another example is with the competitor group, which they have to create a differentiated 5K series that millwork with all of the NFL teams.

I feel like this will be very profitable with these groups working together. Each group has a established themselves in their industry and everyone knows who they are. St Jude have been up and running for 50 years, and has changed the way children are treated. They look after children with cancer and other life-threatening diseases. They do not receive any money for the partners but provide the funds for them. NFL Play 60 is another established group. They like St Jude's look after children. However, they like to focus on children with obesity. They have not been around as long as St Jude's but combined NFL Play 60 will be able to expand and reach more children in need.

With these joined up, I believe that they will be able to make a major impact. This impact will not only be will illnesses now, but also obesity. They will be able to reach out and help other kids in need.

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