...Nightclub Scene and Operation Contemporary Management Forward Marketing a nightclub is all about image and reputation. While your revenue is generated from selling drinks, bottle service, cover charges, and possibly venue rentals, you are also in the business of selling a fun and unique experience to your customers to increase loyalty and overall image and reputation. The most powerful marketing message will come from these customer experiences dictated by the ambiance of your club, the music you play, the entertainment you have, and the different social groups that will attend. Marketing strategies begin by targeting a niche audience. Nightclub advertising is a necessity and it goes hand in hand with a promotional event. Examples are: Ladies Night Wednesdays, Gay Tuesdays or Student Mondays: set up an event calendar for each night open and have different branded events in mind. By having an advertising staff in place, marketing a targeting niche audience, knowing about these events; a nightclub promotional will only be as successful as your marketing strategy will allow it to be. Competition Promotional Strategies Motowne on Main Street in Mauldin, SC is the only late night nightclub in the area. This club has directed its attention to a mature adult crowd, of which I am focused on as well. They have advertised on the local radio station and have a web site. Motowne on Main Street has celebrated its third year in business and are doing a steady flow of business...
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...several times over the years and changed ownership several times as well. The building was built between 1946 and 1950. Inside the nightclub, polyurethane foam was installed on the rear wall, platform wall and in the alcove as a sound attenuation material. The ceiling was raised and was constructed of gypsum board and a light rack was suspended from the ceiling. There was a sun room which consisted of wood paneling as well as portions of the night club. The night club consisted of three exits which were not obstructed and were working the night of the fire. The building did not have a sprinkler system or any fire retardant material built in. There were built in windows in the sunroom and main bar area which were accessible. The Station Nightclub had consisted of several additions and remodeling projects that were completed since the original construction. The nightclub had changed ownership as well as foreclosures as well. In March 1972 the nightclub was the scene of a fire which closed the night club in 1974. When the night club was reopened, it was opened as a restaurant. During this time there were renovations made as well as interior paneling and partitions placed inside the building as well as exterior renovations. In 1985 the restaurant was then changed to a pub which was later closed. In 1991 the building was then opened as a nightclub. In December 1999 it was documented that modifications were made but it was...
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...NIGHTCLUB Accounting 100 Assignment Semester 1, 2013 Background Luca Pacioli has formed a partnership with you and your group members to own and operate a Nightclub. The nightclub will be situated in Beaufort St, Mt Lawley, a suburb of Perth, Western Australia. Mt Lawley is increasingly attracting hip young people to its wine bars, local pub, café’s and restaurants and is establishing itself as the new ‘place to go’ for young and trendy professionals. The nearby suburb of Northbridge (1.5 kilometres away and adjacent to the City of Perth) is home to most of Perth’s existing nightclubs. The increasing numbers of visitors to Beaufort St businesses has been creating a parking problem, and some residents have made noise complaints, but to date the local government has said they are pleased with the vibrancy that the influx of new restaurants, cafes, bars and other businesses are bringing to the area. The partnership wants to open the nightclub’s doors with a lavish opening night “end of financial year” party on 30 June 2013. Luca is contributing all the capital required to get the nightclub running. This includes the cash to set up the business premises (initial capital costs), and operating funds which are expected to cover the shortfall in profits for the first year until the nightclub is expected to make good profits of its own – having established itself by reputation as the “place to go”. The target market for the nightclub is young professionals...
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...Club IT, part one Team B BIS 219 April 18, 2011 Anantha Prasad Club IT, part one A newly remodeled nightclub is set to open up in town! Owners of Club IT, Ruben Keys and Lisa Tejada, are proud of the remodeled interior of their nightclub. They are also looking to remodel their information management plan and have hired Learning Team A as interns to help them with their remodel. The subject of this paper is to give an overview of Club IT’s mission statement, an overview of Club IT’s information resources, as well as to identify a strategy for Club IT to gain competitive advantage over other nightclubs in the area. Mission statement Club IT is a nightclub that offers different types of music to entertain all guests who want a friendly and luxurious place to mingle and meet new friends. Both owners come from an education in Business Administration and share a love for music. Ruben and Lisa devote themselves to providing an entertainment facility for all to enjoy. The nightclub will provide food and refreshments along with music and a dance floor for people who enjoy dancing. Ruben and Lisa’s mission is to entertain every guest that walks in the door. From hip-hop to rock and roll, Ruben and Lisa are sure to please everyone. Because the nightclub industry is competitive, Ruben and Lisa must think of ways to make their club stand out. Their first approach to making this happen is to remodel. Vaulted ceilings will allow more lighting which...
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...lovers from all walks of life (Club IT, 2007). IT Resources When considering Information Technology (IT) the first thing to change or update would be the Club IT website, there is some useful information on the site now but it looks as though it was built in the early 90’s and with simple clipart, the graphic designs should be something exclusive to Club IT. Links on the new site should be what is already there but instead of having an uploaded image of the menu have the menu typed out in plain text, for example. A blog used to announce upcoming events and bands would be a useful tool, especially since you it can be linked to social networks like Twitter and Facebook. In the case of nightclubs IT can also mean identification technology, not only can age verification technology save a nightclub from an invasion of underage drinkers, which can result in fines and the possibility of losing the clubs liquor license, it can capture data that can...
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...Club IT is a fairly new business venue that provides customers with a vast array of music that would cater to a wide variety of clientele. The focus of music they provide is Hip-hop, techno, Electronica, live band, and DJ’s with mp3’s. However, they feature other genres of music as well. The owners, Ruben Keys and Lisa Tejada, worked as musicians while obtaining a degree in business administration, which allowed them to gain experience with nightclub transactions. Their mission "We, Ruben and Lisa, offer you live music, DJ's, dance space and refreshments that suit your lifestyle. You are our friends, and we seek to build a community that meets regularly at Club IT" (Club IT, para. 4). The owners of Club IT have set a decent foundation for their business; however, after visiting the severely inefficient website there are several upgrades that need to be executed. The website that is currently used is vague. Club IT needs to upgrade its website. Possible suggestion for upgrades is initiating a blog that informs customers of future plans for the business as well as advertise upcoming events. Also, the merchandise section of the website should be constructed to allow customers to purchase products online. There is no process in effect that allows clientele to communicate with Club IT; therefore, a social networking program that allows customers to create a profile allows open communication with the owners to gain more insight to what their customers want. Such networking...
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...Systems (IS). There is usually an Information Department in each business which is responsible for retrieving information, storing and protecting information, and processing and transmitting the information. One business that uses an Information Department is Club IT. In this paper, we will discuss Club IT’s mission and primary clientele, information resources, and different strategies Club IT can use to better it’s business. The owners of Club IT are Ruben Keys and Lisa Tejada whom both graduated in 2000 with degrees in Business Administration. In college Lisa played jazz violin and Ruben played the drums which supported them as working musicians. While working as musicians both Ruben and Lisa found themselves learning about nightclub operations. Both college student’s goals became to open a night club. By using what they learned about the night club operations as well as their business principles they were able to open a night club called Club IT. The newly remodeled Club includes high ceilings and high energy lighting which creates an ambience of fun and energy for it’s customers. The Club includes a kitchen for appetizers and little meals and a bar with four pourstations. Club IT contains about 6,000 square feet which includes about 600 square feet of dance floor. The Club will seat about 220 people. Based on the types of music played at the Club the primary clientele are most likely between the ages of 18 and late 20s or early 30s. These types of music include...
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... 6/1/2011 One of the most rewarding ways to earn an income is by doing something you have a passion for. This paper is going to discuss Club IT’s mission, clientele, and provide information technology solutions to adapt them to increase customer retention as well as enhance each client’s experiences at Club IT. Using a combination of operational effectiveness and customer orientation will be utilized to bring about the above mentioned solutions. Background Club IT is a downtown music venue that is managed and owned by Ruben Keys and Lisa Tejada. They both graduated with degrees in Business Administration in 2005, and while in college they both played music therefore, had learned quite a bit about nightclub operations. Lisa and Ruben run the office and maintain all financial and business related records but, realized that the resources they spent on remodeling are paying off but, are very behind on the information management aspect to get the company’s name out there and become the hot spot every night. Therefore, they hired me as an intern to begin and transform the information management department since computer based information is the best and most cost efficient means to promote and make Club IT stand out and be in front among the rest of the pack. Mission and primary clientele Club IT primary clientele is business professionals, college students, tourist and travelers ages 21-35 who loves meeting new people, good food, and different...
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...profit margins, and also position them to possibly open a second club in the future. After interviewing Ruben and the employees of the club, I have identified three areas of concern. These areas of opportunity include communication, online presence, and supply chain management. I have completed a technology plan that will assist with addressing the areas of opportunity at Club IT. The plan includes 7 major criteria that describe how these improvements will positively impact the business and also how they can be implemented at the club. Organization Description and Demographic Information The first criterion of the technology plan provides a description of the organization and its demographics. Club IT is a downtown music venue. The nightclub offers live music on weekends, and has live DJ’s that play different genres of music such as hip-hop, techno, and live 40’s, throughout the week. Club IT is made up of the two owners, Ruben and Lisa, and 19 other employees who work hard to keep the night club functioning. The employees include an assistant manager, four bar tenders, six servers, two stewards, two short order cooks, and four security guards. Club IT’s main customer base includes mostly Net Generation and Millennials. Goals and...
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...Club IT is a newest nightclub in Northern California; tit is located in the bay area of the city. Club IT seems to be the hottest spot for visitors to check out in L.A. according to the local event magazines. The owners’ intention is to provide a comfortable, friendly atmosphere that keeps customers coming back on a regular basis. Remodeling the 6,000 square into a nightclub by creating a spacious nightclub with “high ceilings and high tech lightning to create an illuminating and energetic ambience. Lisa and Ruben hoped with this extensive remodeling they would transform the downtown scene into an attractive and happening nightclub. Dancing to the beats of the hip-hop, techno, electronic and the top hits from today’s artist. The club is owned and operated by Reuben Keys and Lisa Tejada, who were working musicians. Not only using their musical experience they also studied and earned a degree a degree in Business Administration in 2005.With that knowledge Ruben and Lisa decided to open the club of their dreams. Having an extensive background in Business Administration and music industry; it gives them advantage to utilize in the venture and over their competitors. Although Ruben and Lisa are enjoying their new business they face the pressures many other business face. Just like any other new business it is in need of information technology resources to boost sales, marketing and data management so, Club IT will be efficient and be a successful organization. Therefore they thought...
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...clubs and nighttime entertainment venues have been a mainstay for those that enjoyed nightlife activities for centuries. As with most other business enterprises of the past quarter century, information technology has been an integral part of attracting, servicing and maintaining an ever growing customer base who live in a digital age. CLUBIT Innovation Strategy In this age of mobile access of digital information, the nightclub environment can be one to indeed capitalize on recent technologies that enable the average consumer to enjoy, share and participate in entertainment activities in real-time. Digital services provided by a nightclub will provide the opportunities to the clientele to combine both a passion for night time entertainment and staying socially connected simultaneously. By offering “club connectivity”, patrons can participate in the nightclub scene in a more enhanced and safer way. By establishing a club membership program, information can be gathered on customers and used to cater to personal needs more. Though membership programs for nightclubs are not new, an innovation in how the information is used may provide better and more exciting services by CLUBIT. Establishing a membership link on the CLUBIT website will allow potential customers to join any one of several membership levels remotely. Business travelers as well as vacationers often troll internet resources of destinations for night life entertainment. Information can be gathered in advance and used...
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...Final Project: Club IT, Part 3 There is no much that you have to take into consideration before you can open up a business and so much you have to maintain after it opens up. Club IT is a nightclub that has been open for a few months now and it seems to be very successful. To have a successful nightclub, you must make sure that you are offering you cliental what they want, so that they keep coming back and bring their friends and family with them. Owing a nightclub can be very expensive and risky, but sometimes you have to take chances like the owners of Club IT did. In this paper you will be reading about the technology plan that Club IT has. Organization Description and Demographic Information Both Ruben Keys and Lisa Tejada, in 2005, graduated from college and they both earned their degrees in business administration. While they were taking courses in college, Lisa and Ruben worked as musicians, Lisa on the jazz violin and Ruben on the drums, this allowed them to work at different nightclubs and also helped them earn money to get through school. While working in these different nightclubs they were able to learn and get firsthand experience on how to own and operate a nightclub. There is nothing wrong with getting the experience you need on someone else’s dime because this would be considered trial and error, when you are able to do this you really get to see if this is the kind of business that you want to get into, especially when you have to use your own money...
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...Administration in 2005, and decided to follow their dream to open a nightclub. During college, they supported themselves by working as musicians, Lisa playing jazz violin and Ruben on drums, so they learned quite a bit about nightclub operations from experience, in addition to business principles learned from their studies. Lisa and Ruben have just completed extensive remodeling of the interior of Club IT and are pleased with the results. Its high ceilings and high energy lighting creates an ambience of fun and energy. For music, they hire live bands on Fridays and Saturdays and have a live DJ Tuesdays through Thursdays (closed on Sundays). The DJ uses a collection of MP3 playlists, playing hip-hop, techno, and electronic with some Top 40’s thrown in. Lisa and Ruben run the office and maintain all financial and business-related records. They realize that while the resources they spent on remodeling are paying off well, their information management is lagging behind. Their next project is a full analysis of their information needs, and to start it off, they have hired you as an intern. To prepare for your first day of work, you and a few friends decide to spend a Friday evening at Club IT. Your visit is very enjoyable – you have made some new friends, learned some new dance steps, and really rocked with the great band. Reporting to work on Monday afternoon, you wonder though, how much information technology a nightclub can possibly need, and if there will be enough information...
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...According to the dictionaries, a sidewalk can be defined as, “walk which consists of a paved area for pedestrians and it is usually beside the street or roadway” (dictionary.com). The definition of sidewalk refers to its basic feature—people could walk on the sidewalk. When people have no car or go for a walk, the sidewalk plays an important role for them. Wherever people are staying, they always do some sport and leisure activities on the sidewalk. Hence, in order to deeply understand the sidewalk, the content could take Northbridge as an instance to discuss detailed. Northbridge, in fact, is an entertainment precinct in Perth where the government has built sidewalks outside restaurants; bars, nightclubs and shops and other attraction entertainments. Nowadays, under the condition of the developed urban city and citizens' life styles, Northbridge has gradually becoming a bridge between people and safety, and communication, and convenience, which significantly enhance the development of the local economy. This essay will also focus on the different functions of the Northbridge in Australian neighborhood. Generally speaking, one of the most primary function of common sidewalk is to offer pedestrians a pretty safe area where could prevent them from the danger of being hit by a moving vehicle on the street (Lee, Jang, Wang and Namgung, 2009). However, with the development of the Australian economy, most people really keen on the sidewalk with the comfortable and leisure style...
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...when it comes to the advantages and disadvantage in relative When it comes to the cost of leadership, there is a lot to think about and plan out; this isn’t an easy business to jump into a lot needs to be considered. Club It would need to ask how much it will be to start the business, also would need to consider the size, location, the target market and types and features of the business. There are three main sources of revenue when it comes to running a nightclub business: The admission sales, the food sales, and the beverage sales. Club It would need to consider how much they would want to invest in the marketing strategy. Most nightclubs use advertising and promotions to promote nightclub businesses by using radio stations, newspapers and sponsors, depending on the marketing target. The differentiation that Club it would need to do is find a way to keep it’s customers happy, and one way is to create a blog to allow the customers to view and this also allows the owner to see how the customer is rating their nightclub. There are a lot of organizations that have tactics in place to allow them to have aspect, speed and quality, but Club It is more interested in...
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