...Nike Case Study Nike roots trace themselves back to the 1950s with University of Oregon field coach Bill Bowerman. Bowerman was always trying to find a competitive advantage for his track runners and had the idea of a lighter show. He would late team up with recent graduate Phil Knight and create the first Nike shoe, “the Swoosh”, which debuted in 1972. Through the years, Nike would continue to create innovative sports apparel, expand into new markets, and challenge the way people look at athletics. Forty years later Nike continues “to seek new and innovative ways to develop superior athletic products, and creative methods to communicate directly with customers” (nikeinc, 2012). Nike is one of the leading distributor and manufacturer of sports apparel, controlling 32 percent of the worldwide market (Koch, 2004). Nike offers brands such as Converse, Cole Hann, Umbro, Jordan brand, etc. to markets around the world. With a stock price ranging from 91.40-92.95, with 450.55 million shares, Nike is one of the highest grossing apparel companies in the world. Lead by president and CEO Mark Parker, Nike runs “a complete offense, and it’s based on core commitment to innovation.”(nikeinc, 2012) In the 2012 fiscal year, Nike generated 24.1 billion dollars, a 16 percent increase from the previous year. The company has announced an increase in its fiscal 2015 target revenue to range from 28-30 billion (nikeinc, 2012). Nike employs more than 30,000 employees worldwide, and the contracts that...
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...1 - What are the failure factors for the first NIKE-i2 ERP-SCM implementation? The following factors contributed to the failure if the ERP-SCM implementation for Nike which then resulted in a loss of $48 million for the year: • i2 Inexperience: Nike although were aware that i2 was unable to provide all the required functionalities initially, requested i2, who were already inexperienced with the footwear industry, to adjust and provide high level of complex customization. • Integration: Nike failed to hire a Third Party Integrator which could have assisted them in overlooking the entire implementation. The integrator could have advised on any issues as well as act as a means of communication between Nike and i2. Instead, i2 was not even integrated with the current SAP ERP, and was rather set up to perform in complete isolation • Customization: Nike underestimated the complexity of the implementation by demanding i2 high level of customization by having an extremely high level of detailed forecasting in addition to trying to forecast too far ahead. i2 was unable to keep up with the quick changes in the market and seasonal trends and thus creating several delays and inaccurate forecasts. • Pilot Test: Nike underestimated the potential risk of failure in implementing i2 and did not conduct any pilot testing. Having done so, could have prevented or at least minimized their losses. A pilot test would have enabled them to be better equipped and deal with...
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... form and content of the pieces as well as compare them to one another. The artworks chosen for this essay are: The Nike of Samothrace (Greek) and a funerary sculpture (African) made by the Bara or Sakalava people of Madagascar, Africa. When it comes to ancient art, there are many different cultures that can be compared and interpreted with one another. The subjects of this essay come from ancient Greek art and ancient African art. Greek art mostly depicted humanism, gods, power, harmony, order, adoration, etc. It served as a symbolization of political, religious, and/or ethical purposes. Greek art upheld spiritual views as well as unity and the dedication to great rulers. In a sense, Greek and African art are similar in many way with only a few differences. African art depicted deep spiritual and religious views. It also expresses the true respect for the human figure (humanism) as Greek art does. Sculptures of warriors and powerful people were often made to hold their spirits in a way of making them live on forever. African art expressed harmony and balance as well as vigor in detail and orientation. The first artwork to be explored will be the Nike “Victory of Samothrace”. (The Meaning of Greek Art, 2012). (Evans, 2010). This is a three-dimensional sculpture that was built between 220 and 185 BC in adoration/celebration of the Greek victory goddess Nike. It was made with Parian marble with a finished color of gray. The detail of the statue showed definite lines, wrinkles...
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...The ethos is effective because the brand Nike has been around since 1962 and is recognized worldwide to the public. The company is highly respected in many parts of the athletic industry. The brand also has a long list of spokespeople and commercials that built credibility to the brands name. By choosing an average overweight boy, Nike is using someone is can be relatable to mass audience. The audience can feel as though that they can trust the boy using Nike because the boy is just like the audience. Although it is a critical aspect for Nike to have credibility when selling their products such as using celebrity endorsers, it is also important for the consumer to feel that they have logically made a wise investment in purchasing Nike...
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...t Introduction: Event management is basically an organization responsible for conducting events like conference, product launch, seminars, ceremony etc as per the requirement of the customer. Basic task: Prepare event design, finding a site/place, arranging a food décor, pickups and accommodation, coordinating activities etc The number of task that would be undertaken would depend upon the size and theme of the event. Purpose: Is to put customer at ease by providing management services to customers like accommodation, sending invites, certificate distribution, setting up platform etc. The main focus of the company is to come up with the successful events without any hiccups and without consuming much of the customer’s time. Customers often lack the expertise and time to plan the event and thus hire event management companies to manage the event on their behalf so that they could solely focus on their work. Type of market: cooperate market and social market Cooperate market includes seminars, conferences, charities collection, trade show, company picnic, meeting of board members and stockholders Accounting market of events Profit margin, expenses and deal with customers for gain,(rent of place, service charges, one person serving for catering services, transportation charges, décor expenses tent reception, entertainment and accessories, printing charges, accommodation charges, contingency fund (if something went wrong then in that case we could use that fund...
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...Riordan Manufacturing Executive Summary ABCO Consulting thanks the Riordan organization for allowing us to do this upgrade analysis. A review of the existing infrastructure at Riordan has been completed and the findings are contained in this document. There will be a listing of what was found followed by a proposed upgrade system layout. The scope of this project is to cover the following systems and subsystems and to explain how they all interact one with another. Finance & Accounting Identify and describe existing system: Riordan’s Manufacturing’s Accounting Services division is responsible for overseeing all financial processes within the company. Everything from AR, AP, payroll, General Ledger, purchasing, inventory controls, metrics, and employee payroll processing has been managed by team of well-qualified members who have demonstrated utmost professionalism for many years. In addition to these many time-consuming tasks, strict quarterly audits are also conducted throughout the company on a regular basis, most of which have met or exceeded industry standards. Therefore, the issue here the company faces is not one of quality, but rather one of efficiency. To date, many of the systems and procedures in place, while affective, are not as streamline or as consistent as they could be. Still others (e.g. audits), although effective, are taking weeks to complete when most similar operations today can finalize internal audits in a matter of days...
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...Introduction Riordan Manufacturing has placed a service request for all manufacturing locations to gain an overview about all existing software applications in Finance & Accounting, Sales & Marketing, Human Resources, Operations, Legal and Information Technology. All the listed areas within the organization are using various business systems of which each of them represents challenges. The organization is in an urgent need to identify what is needed to improve effectiveness in those areas. This summary is going to serve as a platform to implement systems in the various departments. Finance and Accounting Sales and Marketing The Sales and Marketing team at Riordan Manufacturing has both hard copy and electronic copies of paperwork from various ages. They also have many databases as well. The plan is to consolidate everything into a more convenient electronic storage system. The systems that the company plans to consolidate and track are: Historic Sales Files of Past Marketing Research, Marketing Plans and design awards Sales Database Production Records Profit and Loss Statements by Item and Group Marketing Budget Marketing Budget Anticipated Results Riordan also has a 2-year plan setup to reach the $50 Million in revenue mark. This is slated to occur by the 2006 year. This program is setup in three parts: Strategic sales objectives with corresponding financial goals and roll-out schedules Tactics by marketing mix, timing, and relationship to strategic sales objectives Customer...
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...fraud on SAP project The success or failure of implementing ERP software depends on a number of factors. I will look at the case Marin County sues Deloitte: Alleges fraud on SAP project. Marin County filed a complaint against Deloitte Consulting for its role in an over-budget SAP implementation. The lawsuit alleges Deloitte committed fraud and misrepresented its skills and experience. One of the reasons why this ERP system failed was Deloitte knew the County didn’t have any prior ERP or SAP implementation experience and knew it would be depending on Deloitte to guide and manage the project. The complaint also states that Deloitte mishandled staffing, project management, risk management, and testing. When implementing ERP software customers, software vendors, and system integrators typically share responsibility for project success of failure. However, customers purchasing complex systems, such as ERP software, do have a high responsibility that their own projects outcome is successful. In Marin’s contract suggested the County was concerned about its own ability to manage the project properly. Being concerned with your own company’s ability to manage a project in the early stage of implementation is not a good thing and Marin County should’ve controlled the conversation with their system integrators and lead from that premise. It’s up to the customer such as Marin County to lead and drive the result of their ERP implementation project and can’t rely on their system integrator...
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...SAP What is that? What is that? Many people may be bewildered after watching one of the company's limited television commercials - the same question jokingly asked in the ING commercials a few years ago. And the acronym SAP, should not be confused for "soon as possible" or the white liquid that sips from the back of a tree, either. SAP stands for Systems, Applications, and Products in Data Processing. In this highly advanced technological era, it is almost unimaginable for companies not to implement systems such as SAP’s so as to boost their Information Systems. Since the global community has 'gotten much smaller', than say fifty years ago, it is imperative that companies design their Information Systems with integrated features so as to operate effectively between countries. The implementation of SAP technology is no longer an advantage but a competitive parity and its relevance toward the field of Management Information Systems is paramount. "Get in the game or fall off the wayside." The story and development of this giant of a company is remarkable. SAP grew from a very modest five member staff at the founding of the company in 1972 to approximately 53,000 employees 38 years later (sap.com ). That is like hiring an average of 1432 employees per year for the last 37 years; a significant contribution by many standards. The company's success and relevance to the world of Information Systems can be attributed to its founders, management, and employees realizing SAP's mission...
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...1: What systems are described here? What valuable information do they provide? IT/IS System 1. Digital form: The Company had to establish several infrastructural components such as the computer network, backup system and security policy this enabled the implementation of various systems including time and attendance systems this has saved a lot of lost working hours and has been linked to the ERP. 2. Website – Having an attractive and informative website has become a major need .the website helps many functional departments including marketing HR, sales, and customers services. 3. ERP (Enterprise Resource planning) system: the company has picked Oracle E-business Suite after meeting planning what would really fit their needs. The modules chosen to help automate the business processes were: Oracle financials, inventory management, manufacturing sales and marketing, order management and procurement. CEO and it consultant involvement in the project steering committee and adequate training and change management . Question 2: What are the risks facing El-Alamein in implementing the ERP system? How do you evaluate the actions taken from their side to mitigate those risk factors? A. The company has identified key persons from all the functional areas who will act as change agents and take responsibility of persuading other employees of the importance of the system B. Train users to use the new system and understand how the business process will be affected. They have fostered...
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...SAP FICO: SAP FICO Stands for FI (Financial Accounting) and CO (Controlling). SAP FICO is the important module of ERP and both FI and CO modules stores the financial transactions data. ◾SAP FI is the important module of all SAP implementations ◾SAP FI (Financial Accounting) is used for external reporting i.e. Balance sheet, Profit and Loss statements ◾SAP FICO Module integrates with various other SAP Modules such as MM (Materials Management), SD (Sales and Distribution), PP (Production Planning), PM (Plant Maintenance), and PS (Project Systems). ◾SAP FI (Financial Accounting) Module receives postings from various other modules such as Materials Management, Sales and Distribution, Human Resource) through integration. ◾All accounting-relevant transactions which are made in Logistics (LO) are posted real-time to Financial Accounting by automatic account determination. This data can also be passed on to Controlling (CO). SAP FI Modules contains the following sub-modules ◾General Ledger accounting ◾Accounts Receivables ◾Accounts Payable ◾Asset Accounting ◾Bank Accounting ◾Consolidation ◾Special Purpose Ledger ◾Travel Management General Ledger Accounting: - The general ledger accounting is to provide a complete report for external and internal accounting i.e. Accounts, Journals, Monthly debits and Credit, Balance sheet and Recording all business transactions. Accounts Payable: - The Accounts Payable records and manages all accounting data related to vendors Accounts...
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...STORY Global Bike Inc. Background and overview of GBI strategy and operations. Product MOTIVATION PREREQUISITES SAP ERP G.B.I. Release 6.04 A general understanding of GBI (the enterprise) prior to embarking on hands-on exercises and case studies in the SAP ERP client is critical for success. None Level Undergraduate Beginner Focus Company Background NOTES None This narrative provides a historical background for how GBI began and an overview of its operations and strategy. This information will be used extensively throughout the curriculum material. Authors Simha Magal Stefan Weidner Version 2.11 © SAP AG CASE STUDY Company History Task Get to know the company’s history. Time 15 min Short Description Read the below narrative to learn about the company’s history. Global Bike Inc. has a pragmatic design philosophy that comes from its deep roots in both the off-road trail racing and long-distance road racing sports. Nearly 20 years ago, its founders designed their first bikes out of necessity—they had races to win and the bikes that were available at the time did not perform to their extremely high standards. So, they took matters into their own hands and built legendary bikes that would outlast and outperform the competition. From these humble origins, Global Bike Incorporated was born and continues to deliver innovative highperformance bicycles to the world’s most demanding riders. Notes ...
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...Nike recently released an advertisement video on July 13th, 2015, “Short A Guy,” the hit video has been seen on TV and has over three million views on YouTube. As a company, Nike has set out to have the gear that will make the customer look as nice as they play. Top flight athletes all across the country use their gear, and in this advertisement it showed the likes of Mike Trout, Andrew Luck, and Anthony Davis all wearing Nike apparel playing their own respective sports. Trying to get the audience to buy their athletic gear, this advertisement clearly appeals to those who are interested in athletics and does so through the use of ethos, logos, and pathos. Throughout this advertisement, the audience is taken through a variety of settings and...
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...Case Title: Nike Inc. Developing an effective public relations strategy 1. SHORT CYCLE PROCESS | Who | Nike´s Corporation | What | La imagen de la compañía fue muy negativa, por lo que sus ventas bajaron considerablemente | Why | En los medios de comunicación afirmaron que las fábricas subcontratadas para Nike en China e Indonesia obligaban a los trabajadores a tener largas horas por bajos salarios y los gerentes abusaban verbalmente | When | En 1990 | Case difficulty cube How: x Analytical Conceptual Presentation 2. LONG CYCLE PROCESS | Problema | Raíz del problema | La mala publicidad perjudica a la organización terriblemente, ya que los consumidores toman la postura de prohibir la compra de sus productos. | El público fue informado de que Nike estaba maltratando a sus trabajadores en el extranjero | Nike ignoró los problemas y negó su responsabilidad hacia su fabricación por contrato | La compañía no se quería hacer responsable de las acusaciones que se le hacían, ya que culpaban a los contratistas en los países asiáticos | Nike no puede equilibrar entre el objetivo de actividades y cuestiones prácticas laborales | Nike no era coherente entre lo que tenía por escrito en su código de conducta y lo que realmente estaba pasando en las fábricas de China e Indonesia | Los grupos activistas no se convencieron con la implementación de su código de conducta y problemas de administración...
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...fama insuperable En 1921 contrataron al jugador de baloncesto Chuck Taylor para promocionar la marca y ser la imagen de Converse All Star y lo será hasta su jubilación en 1968. En 1932, para agradecerle a Taylor su labor de agente comercial y por contribuir al éxito de la marca, su nombre empezó a aparecer en el logo que se encuentra en el tobillo de la zapatilla. Desde ese entonces, la marca no deja de crecer y en 1984 fue el principal esponsor de los juegos olímpicos de Los Angeles. También se le asocia la marca a varias personalidades del mundo del tenis y del baloncesto como Magic Mike. Desde esa época, se han vendido mas de 750millones de pares Tras varias decenias, Converse empezó a perder fama y notoriedad hasta que, en 2003, Nike decidio comprar la marca. Las converse son unas zapatillas clásicas que todo el mundo tiene en sus armarios y que nunca pasan de moda ya que siempre se están diversificando con los distintos modelos (cortas, largas y muy largas), los colores (prácticamente todos, incluso el mas insolito) y materiales (tela,cuero..) Son unas deportivas que se adaptan a todos los estilos, de la mas clásica a la mas excéntrica Todo parece apuntar a que esta tendencia va a seguir por muchos años mas...
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