...Nikon Part I: Data collection I. Mission statement: CSR Policy: For the Nikon Group, fulfilling CSR means embodying its corporate philosophy: "Trustworthiness and Creativity." We are aiming to contribute to sustainable development by living up to the trust we are given by society, and also by creating more value than expected. As a common plan of action for the entire Group we have adopted "Our Aspirations," which were formulated through a project discussion in which both top management and employees participated, and "Our Commitments," which are made to realize those aspirations. We are also working to increase CSR awareness among each and every employee through the Nikon CSR Charter, which is Nikon Group's basic policy on social responsibility, and the Nikon Code of Conduct, which is our code for daily business activities. Furthermore, we participate in the UN Global Compact, and support its Ten Principles regarding Human rights, Labour, Environment, and Anti-corruption. Diversity: The Nikon Group employs people with a diverse range of backgrounds. By respecting their diversity and human rights and by treating them fairly, our basic policy is to develop an environment in which employees can make the most of their abilities and produce results as a team. We currently focus on efforts in Japan, such as supporting the progress of women in the workplace and assisting people with disabilities. Nikon Corporation pursues a basic policy under which it develops systems...
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...Cortina dʼAmpezzo Venice Portofino Cinque Terre Two photographers, Italy and the D80 Photographers from different fields share their impressions after shooting with the D80 on a trip to Italy. About shooting in Italy - H (Hien): Iʼ ve long dreamed of shooting in Venice. As a photojournalist, I always strive to convey the moment just as I see it with my own eyes. This demands a great amount of footwork to get acquainted with the location, and the time to establish a rapport with the locals. Shooting early in the morning with the D80 left an immediate impression on me. There was limited light, and that was comprised of a mixture of natural and artificial light. A film camera in such a situation requires complicated use of filters, whereas the D80 was able to achieve accurate white balance and metering under mixed light sources and produce beautiful results. Y (Yves): I believe shooting in the cafe allowed m e t o c l e a r l y ex p r e s s m y f e e l i n g s a b o u t the location. I am always exploring how best to express myself based on the inspiration I draw from the actual scene. And for me, the light is the inspiration. I like to control the light in each shot, which of course includes capturing the mood of the natural light, while at times also taking advantage of reflected light or using flashes. The D80 produced images just as I envisioned them, performing perfectly throughout the trip. Images from the D80 are of the highest quality, and I can edit them freely after...
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...DIGITAL CAMERA User's Manual En Where to Find It Find what you’re looking for from: i i i i i The Table of Contents Find items by function or menu name. ➜ 0 vi–xi The Q&A Index ➜ 0 ii–v Know what you want to do but don’t know the function name? Find it from the “question and answer” index. The Index Search by key word. ➜ 0 232–234 Error Messages Troubleshooting ➜ 0 221–223 If a warning is displayed in the viewfinder or monitor, find the solution here. ➜ 0 216–220 Camera behaving unexpectedly? Find the solution here. A For Your Safety Before using the camera for the first time, read the safety instructions in “For Your Safety” (0 xii). Help Use the camera’s on-board help feature for help on menu items and other topics. See page 13 for details. Digitutor “Digitutor”, a series of “watch and learn” manuals in movie form, is available from the following website: http://www.nikondigitutor.com/index_eng.html Q&A Index Table of Contents 0 ii 0 vi 0 1 X Introduction s Basic Photography and Playback x Framing Pictures in the Monitor (Live View) y Recording and Viewing Movies z More on Photography (All Modes) t P, S, A, and M Modes I More on Playback Q Connections o The Playback Menu i The Shooting Menu L Custom Settings g The Setup Menu u The Retouch Menu w Recent Settings / v My Menu n Technical Notes 0 27 0 41 0 49 0 53 0 79 0 115 0 131 0 146 0 148 0 153 0 165 0 174 0 190 0 193 i Q&A Index Find...
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...Annual Report Year ended March 31, 2011 At a Glance Nikon has been a pioneer in optical technology markets worldwide since its inception in 1917. Today, we offer a wide range of products utilizing advanced technologies, from consumer optics such as digital cameras, camera-related products and binoculars to industrial precision equipment including IC and LCD steppers and scanners, microscopes and measuring instruments. In the fiscal year ended March 2011, Nikon posted an increase in sales and regained profitability, absorbing the impact from the appreciation of the yen and the Great East Japan Earthquake, which occurred on March 11. This was due mainly to continued positive sales in the Imaging Products Business, and recovery in the Precision Equipment and Instruments businesses. We will maintain measures to bolster our earnings capacity and develop cutting-edge products, to ensure we remain on a path of sustainable growth. Nikon, following its unchanged corporate philosophy of “Trustworthiness and Creativity,” will consistently offer new value and continue to grow. Precision Equipment Nikon contributes to our increasingly sophisticated information society with its leading steppers and scanners, used in semiconductor and LCD panel manufacturing worldwide. Imaging Products For a new dimension of pleasure from photography, Nikon develops and markets imaging products worldwide with various features using sophisticated digital imaging technology. Instruments Nikon’s...
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...of SD-3C, LLC. • PictBridge is a trademark. • HDMI, logo and High-Definition Multimedia Interface are trademarks or registered trademarks of HDMI Licensing LLC. • All other trade names mentioned in this manual or the other documentation provided with your Nikon product are trademarks or registered trademarks of their respective holders. AVC Patent Portfolio License This product is licensed under the AVC Patent Portfolio License for the personal and non-commercial use of a consumer to (i) encode video in compliance with the AVC standard (“AVC video”) and/or (ii) decode AVC video that was encoded by a consumer engaged in a personal and non-commercial activity and/or was obtained from a video provider licensed to provide AVC video. No license is granted or shall be implied for any other use. Additional information may be obtained from MPEG LA, L.L.C. See http://www.mpegla.com. Introduction First Steps Basic Photography and Playback: A (Auto) Mode More on Shooting More on Playback Editing Pictures Movie Recording and Playback Connecting to Televisions, Computers and Printers Basic Camera Setup Caring for the Camera Technical Notes and Index i For Your Safety To prevent damage to your Nikon product or injury to yourself or to others, read the following safety precautions in their entirety before using this equipment. Keep these safety instructions where all those who use the product will read them. The consequences that could result from failure...
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...NIKON CORPORATION NIKON REPORT 2014 Shin-Yurakucho Bldg., 12-1, Yurakucho 1-chome, Chiyoda-ku, Tokyo 100-8331 Japan (Scheduled to relocate to the following address on Nov. 25, 2014: Shinagawa Intercity Tower C, 2-15-3, Konan, Minato-ku, Tokyo 108-6290 Japan) www.nikon.com This eco-friendly booklet was produced using FSC®-certified paper; non-VOC (volatile organic compound), vegetable-oil ink; and waterless printing technology. Printed in Japan NIKON REPORT 2014 Year Ended March 31, 2014 NIKON REPORT 2014 NIKON REPORT 2014 Independent Practitioner’s Assurance of Social and Environmental Performance Independent Practitioner’s Assurance of Social and Environmental Performance About NIKON REPORT 2014 Starting with reports published in the fiscal year ending March 2015, Nikon Corporation publishes its previously named ANNUAL REPORT as the NIKON REPORT. In addition to details regarding business performance and strategy, operational overviews, and other financial data previously published in the ANNUAL REPORT, this report comprises a broader range of non-financial data, including information on CSR activities and corporate governance. As a corporate group that continues to pursue steady growth and create new value prefaced on harmony with society, we hope that NIKON REPORT will promote further understanding of the Nikon Group among our shareholders, investors, and all other stakeholders. CONTENTS INTRODUCTION 02 Nikon’s Growth...
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...Nikon’s Problem Nikon is a Japanese multinational corporation, which focuses on cameras, binoculars, camera lenses, microscopes, ophthalmic lenses and semiconductor fabrication. Nikon was founded in July 1917, and it’s headquartered in Tokyo, Japan. With strategy of optics and imaging products, Nikon is keeping going on researching new technology and developing advanced products. Till to March 2013, Nikon’s net sales have been over 10.7 billion dollars, and its operating income has been over 542 million dollars. Nikon’s business has already reached every part of the world, and its market is mainly aimed in United States, Europe, China and Japan. As the symbol of high technology and perfect quality, Nikon has been the world’s second largest manufacturer. With the huge success of camera, Nikon has leaded the world’s compact camera market for over 20 years. By enhancing its brand power and maintaining its full lineup strategy, Nikon is aiming to achieve a 25% to 30% share of the market by the fiscal year ending March 2016. However, despite its success, Nikon currently faces a crisis with its compact cameras. The compact camera market is shrinking, mainly caused by the growing use of smartphones. The global digital camera market is forecast to shrink 29 percent to 102 million units next year compared with 144 million in 2010. Customers simply do not see the value of purchasing a $250 (or more) Nikon compact camera when their smartphone has a similar quality camera. Additionally...
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...DIGITAL CAMERA User's Manual En Where to Find It Find what you’re looking for from: i i i i i The Table of Contents Find items by function or menu name. ➜ 0 iv–xi The Q&A Index ➜ 0 ii–iii Know what you want to do but don’t know the function name? Find it from the “question and answer” index. The Index Search by key word. ➜ 0 322–325 Error Messages Troubleshooting ➜ 0 305–308 If the camera displays a warning, find the solution here. ➜ 0 299–304 Camera behaving unexpectedly? Find the solution here. A For Your Safety Before using the camera for the first time, read the safety instructions in “For Your Safety” (0 xii–xvii). Help Use the camera’s on-board help feature for help on menu items and other topics. See page 18 for details. Digitutor “Digitutor”, a series of “watch and learn” manuals in movie form, is available from the following website: http://www.nikondigitutor.com/index_eng.html Q&A Index Table of Contents 0 ii 0 iv 0 1 X Introduction s Basic Photography and Playback x Live View y Recording and Viewing Movies # P, S, A, and M Modes $ User Settings: U1 and U2 Modes k Release Mode d Image Recording Options N Focus S ISO Sensitivity Z Exposure/Bracketing r White Balance J Image Enhancement l Flash Photography t Other Shooting Options I More on Playback Q Connections U Menu Guide n Technical Notes 0 35 0 49 0 57 0 67 0 75 0 77 0 85 0 91 0 101 0 105 0 117 0 131 0 143 0 151 0 163 0 179 0 195...
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...Our user-friendly k-x model Digital SLR camera has been the most technologically advanced, under-$1,000 cameras we sell. In the last eighteen months our international sales have dropped twenty percent, leaving us with only twelve percent of the market, in fourth place behind Canon, Nikon and Sony’s comparable models. Although we have accomplished our goals of gaining popularity within the advanced amateur photographer demographic, it is necessary for us to open up the market to entry-level users. The k-x has received stellar reviews from cnet.com and techreview.com, putting us above our more popular-brand competitors. Now because of our decreasing-sales dilemma, we must change our marketing methods. For too long we have relied on our meager website ads, hoping that the quality and reputation of our cameras will keep our sales up. But with them we have only been reaching our long-time faithful Pentax photographers, and not developing a new customer base – at least one that is truly measurable. With the current digital age and the lowering of prices for high-tech cameras, we need to bring our product into a new light with the public. Unlike watching TV, people don’t just consume content on social networks; they actively share it. As television becomes more digital – in the form of sharable video clips or articles on a show’s premier, for example – social media will continue to play an increasingly important role on how consumers discover and engage with all forms of content...
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...three cameras are Canon EOS 7D, Nikon D700, and Panasonic DMC-FZ35K. I chose these cameras because I want to know the best one for me due to my criteria in the first phase and the second phase. When it comes to Canon EOS 7D the following ; which include 18.0 megapixel Digital SLR camera, battery pack LP-E6 and changer, USB and stereo video cable, wrist strap and software CD-ROM and owner’s manual is not the main criteria of my project but the central of the camera. The second camera which is Nikon D700 has 12.1 megapixel full-frame sensor, image sensor cleaning, picture control, different channel, and life view. The third camera Panasonic DMC-FZ35K 12.1 megapixel digital camera, AVCHD Lite, power O.I.S, ultra high speed AF, and leica du vario- elmaeit lens. All the three cameras function in different ways but some of them have the same criteria or features. When I was during the research; I grouped my criteria into eight which are warranty, picture style, color, storage, viewfinder, memory size, wireless connectivity, and firmware. These are the main things I am looking for to buy a camera, it does not better the price weather is expensive or not. I want warranty because in case the camera starts facing a problem, I will not buy a new one but take it to where I bought it for them to give me a new one. Another thing is, in case I want to exchange the product I can go back to the manufacture and get a new one. Canon EOS 7D and Nikon D700 as 1 year but Panasonic...
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...toward ground zero of counterfeiting-the notorious Silk Market of Beijing. As do more than 10 million people a year, I enter a 35,000 square-meter, seven-level piracy temple, packed with nearly 2,000 small stalls, staffed by thousands of hard-charging, take no prisoner vendors, offering cheap knockoffs of the leading branded products in the world. Navigating a surreal bazaar gone wild, I stroll by stalls boldly displaying bogus Prada purses, Hugo Boss shirts, ad Hermes scarves; depending on how well you negotiate, each can be had for an absurd fraction of the price of the genuine version. Moving on, stall after stall offers infamous “copywatches,” Nike gear, Sony Jump Drives, Wii Remotes, Gillette razors, Oakley sunglasses, Zeiss binoculars, Nikon lenses, North Face jackets – one after another, in a seemingly endless procession of premier brand names. Despite spot-on comestic resemblance, virtually all is counterfeit. Moving around, one comes to digital zones, finding copies of software, music, games, and movies. Rack upon rack displays products from some of the best and the brightest minds of the world, now selling for ludicrously low prices-Microsoft Windows 7 for about a buck, Microsoft Office for $0.75, Wii Guitar Hero for a buck, Photoshop for two bucks, AutoCad for five dollars. Each stall is packed with an ever-changing collage of customers-Germans, Indians, Canadians, Brazilians, British, and Americans, and so on-each getting past initial shock, and many buying multiple titles...
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...Savanna Provencal Mrs. Stephens English 4 Honors 6 March 2013 Food Photography Food photography is a still life specialization of photography, used to produce eye catching photos of different food items that will be used as advertisement, on menus, and in cookbooks[1]. The first thing that may pop into your head when you think food photography is just setting up different foods and just snapping a couple shots and that’s it. Along with capturing that perfect photo from the photographer there is also a food stylist and a prop stylist to help bring out the different characteristics and textures of the food item being photographed. The way food is set out on the plate is just as important as the way it should be photographed. Food doesn’t keep its appetizing looks for long so as a photographer you’ll need to be well prepared and able to shoot quickly after it’s been cooked before it melts, collapses, wilts and/or changes color. When capturing your photographs you should be thinking on how you can not only capture a two dimensional picture but on how your two dimensional picture will capture the eye of whomever may possibly be looking at it. Whether it’s on a menu or in a cookbook. Food stylist not only accordingly set up food to be photographed from above but from many different angles. Stylist place the food evenly spaced on the plate to get the right lighting and also to bring out the different textures of the item. His or her job is to set up the food to where when the...
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...for high quality photos. There are many equipment options available to photographers and the costs can vary depending on what a business owner is looking for. Providing a salary for a good photographer is very important as well. The price of a photographer can vary greatly depending on many things but this is something to take into consideration when choosing to hire someone. All of these aspects are important when choosing to start doing in-house professional photography. When hiring someone in-house to do professional photography of products, there is a lot of equipment that would need to be purchased. A camera is the most obvious purchase. The best camera for this job would be a DSLR camera. The two top brands for DSLR cameras are Nikon and Canon’s. Everyone has their own preference and both are around the same price. A DSLR camera can range in price, from $300 - $1000 and up. Then a good lens is important to focus and get the best quality pictures. A good lens for organic products would be a 40mm f/2.8 and these range from $250 to $400. Aside from the camera and lens there are other tools that are needed to take good photographs. Some of the tools that are important for good photography are: softboxes, reflectors, photo editing software, and a backdrop of some sort. Softboxes can be used to help diffuse the light on the product. According to "What Is A Softbox?" (2014), “A softbox diffuses the light into a pleasing soft, even light” (para. 3). Softboxes can vary in price...
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...FOR IMMEDIATE RELEASE Rapid growth of consumerism to drive Digital Camera Market in India, finds Netscribes Netscribes (India) Pvt. Ltd. launches a report on the Digital Camera Market in India 2012 as part of Netscribes’ Information Technology Series. Mumbai, India – January 18, 2012 – Netscribes (India) Pvt. Ltd., a knowledge consulting solutions company, announces the launch of its report Digital Camera Market in India 2012. Adoption rate of digital cameras in India is rising steadily due to rapid growth of consumerism and is anticipated to witness a dynamic growth in the near future. Currently, vendors in the market offer their products under the ‘Point and Shoot’ and ‘DSLR’ segments. Primarily, increasing disposable income especially amongst the youth working class and a surge in travel plans amongst consumers is expected to further increase the demand for digital cameras. Upcoming innovative and technologically advanced products such as mirrorless cameras and 3D cameras are likely to gain acceptance amongst consumers which in turn will provide a boost to the Indian digital camera market. The report begins with a market overview, which provides an insight to the overall digital camera market. It describes the primary reasons which are propelling the market forward. The section also talks about the prevailing competition amongst major players and the market size and growth figures in India in terms of revenue as well as total camera units. This section also features Porter’s...
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...Oleh Nasron Sira Rahim Pesawat MAS rempuh rumah setinggan Kampung Seri Menanti ketika mendarat di Lapangan Terbang Tawau 15 September 1995 SUASANA di Lapangan Terbang Tawau, Sabah, kecoh pada tengah hari Jumaat, 15 September 1995. Orang ramai yang berada di dalam dan sekitar lapangan terbang itu tergamam, lebih-lebih penduduk perkampungan setinggan di tepi kawasan itu. Ketika jam menunjukkan jam 12.55 tengah hari, satu tragedi dahsyat berlaku di kawasan berkenaan. Pesawat Fokker 50 Penerbangan Malaysia (MAS) yang baru mendarat di lapangan terbang itu, terbabas arah sehingga merempuh kira-kira 20 rumah setinggan di Kampung Seri Menanti yang terletak hujung landasan. Kejadian cemas itu menyebabkan penumpang menjerit panik di dalam pesawat. Mereka menyedari ada sesuatu yang tidak kena terhadap kapal terbang berkenaan. Bagaimanapun, jeritan itu tidak lama apabila kira-kira 10 minit kemudian, satu letupan kuat kedengaran sehingga menggemparkan penduduk sekitar yang pastinya sama sekali tidak menyangka kemalangan seumpama itu akan berlaku pada hari berkenaan. Selepas itu, penduduk yang masih terkejut menyaksikan tragedi itu melihat api mula menjulang di sebelah kanan pesawat. Kekhuatiran mula meresap pada minda tatkala memikirkan kemungkinan kebakaran akan menyambar penumpang di dalam pesawat. Beberapa penduduk yang khuatir letupan dan kebakaran akan merebak, bertempiaran melarikan diri dalam suasana kecoh. Jeritan penduduk meningkah bunyi letupan yang menggegarkan...
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