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Nintendo Market Analysis
Summary and Impacts

Since 1983, Nintendo has been known for a leader in video game console manufacturer. With console like NES, Gameboy, Nintendo 64, 3DS and a lot more, Nintendo has been able to create an impressive intellectual property and a huge status in part by courting users that span generations and skill levels. Nintendo compare to others game manufacturers, wants everyone to play to little kids to grand-parents, from handheld console or through video game console. Among the Big Three of the videogame console makers, Nintendo's battling with Microsoft and Sony for the hearts and dollars of devoted gamers. But lately, Nintendo have lost high share in the market of video game console. In the last generation of console Nintendo was supposed to have the advantage over its competitors, since the release date was a year before. But as we can see in the graph, with a year in advance Nintendo only lead by 1.66 million on Sony PS4 and the forecast say that both Microsoft and Sony will surpass Nintendo before March 2014. Their target was supposed to be 9 million by now. Nintendo Wii U sales compare to Sony PS4 and Microsoft Xbox One | Platform | Manufacturer | Released | Unit Sold until February 2014 | PlayStation 4 | Sony | November 2013 | 4.2 million | Xbox One | Microsoft | November 2013 | 3.9 million | Wii U | Nintendo | November 2012 | 5.86 million |

For that poor result in Wii U sales, Nintendo plans to buy back approximately 10 million shares, or 7.8% of its outstanding stock, in a $1.2 billion buyback (125 billion yen.) This accompanies news that CEO Satoru Iwata will take a 50% pay cut following poor financial results.

The question is, did Nintendo should go forward with Wii U, create a new console or going into the mobile games, since the trends is going that way. In the above graph we can see that video game

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