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Nirvana

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Submitted By ekramulhaq
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Nirvana
Coffee and Tea Parlor

Executive Summary

"Nirvana Coffee & Tea Parlor” will be a new coffee and tea house in the upscale and urban neighborhood city of Solon in NE Ohio. We expect that at Nirvana, people will reach a new level of happiness a state of illumination free from agitation. We will offer our clients a “Nirvana” like experience through our unique ambiance and products including freshly brewed coffee and tea. Nirvana will be a Limited Liability Corporation, managed by its owner Syed. His love of tea and business knowledge will make the parlor business a success.

Nirvana will offer a full range of coffee and teas (hot and iced), as well as pastries, premium chocolates, coffee/tea accessories, freshly roasted/grounded coffee beans and loose teas for taking home or giving as gifts.

In USA specialty coffee and tea market is growing rapidly at 20%. Americans consume 400 million cups of coffee per day making the United States the leading consumer of coffee in the world. On an average, 250 Cups of espresso and coffee drinks are sold per day at almost any espresso business with a great visible location. Tea sales have increased 165% over the last fifteen years, with the number of tea rooms offering sit down service rising about 15% to about 1,500 shops. American love for tea certainly owes some of its increase to the proliferation of gourmet coffee shops like “Starbucks” around the country in this same period. Most of working America has accepted the idea of expensive hot beverages as affordable luxuries. As the time changes people always look for something different and unique, now that fancy coffee drinks are so widely accepted, savvy consumers are looking for new, more unique treats to enjoy.

In Solon, our potential clientele is divided between local residents and business people visiting and working in the town. We expect to easily

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