Nokia (India) Mobile Handset Distribution Channel Structure With Special Reference To Dibrugarh Town
Distribution (or place) is one of marketing element in marketing mix and hence designing a distribution Network for a product is very important aspect for any company’s product. The success of the channel design will be declared as the product is readily available at ease for the consumers. Here we as a group have chosen the Nokia mobile company for doing this assignment. The company established in 1865 having its foundation in Finland. Nokia is one of the leading mobile communications in the world, it has 9 manufacturing plants throughout the world and they have 130,000 employees. The company owns R&D centres in Japan and China. Nokia mobile company plays a major role in India and have huge market share In comparison to other players. They have started its process in India in 1995 and have their offices in major cities like New Delhi, Mumbai, Chennai, Kolkata, Hyderabad, and Bangalore. And also they have targeting all class of people by releasing different kind of mobiles with different features. China started mobile services in 1988 whereas, India started mobile services in 1995. By 2001 India exceeded China’s growth rate in mobile services. This shows how the distribution channels of the mobile companies working in India. Here in this report we are trying to bring out the efficient network of distribution addressed by Nokia in India.
Distribution Channel Structure
Nokia manufactures low budget mobile handsets, costing below RS. 3500 in Chennai manufacturing plant, located at Sriperumbudur, Chennai and then it transfers to Nokia’s mother depot which is located in Gurgaon. Other multimedia and smart phones of Nokia costing Rs 3500 & above are manufactured at other Nokia plants but the mobile handsets shipped to India are from two plants located at...