...Nokia Introduction Nokia is the world leader in mobility. They make a wide range of mobile devices, services and software that enable people to go beyond communications to navigation, music, video and more. Nokia is not only the world leader in mobile phones. They are also the world’s largest camera manufacturer and a leader in digital music. Mobility has the power to help economies grow and societies develop. It is changing the world, in developed and developing countries alike. Their vision is to release this potential by extending mobile access and allowing people to do more on their mobile devices. Nokia is a truly global company, headquartered in Finland. They have sales in more than 150 countries. Nokia has worked in partnership with WWF since 2003 to raise environmental awareness among our employees and on other environmental activities. Nokia joined several other major mobile manufacturers in 2007 to sign a voluntary agreement based on the results of the European Commission’s Integrated Product Policy pilot project on mobile phones. The project focused on finding how the mobile phone industry can reduce the environmental impact of its products throughout their lifecycle. The agreement includes three key commitments: • Produce an index of environmental facts for each mobile product to enable consumers to compare products easily. • Increase consumer communications about unplugging the chargers and safe disposal of phones. • Include a default on-screen message...
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...Nokia N8–00 User Guide Issue 1.1 2 Contents Search in your device and on the internet Use your device offline Prolong battery life Personalisation Profiles Change your theme Home screen Organise your applications Telephone Call a phone number Search for a contact Call a contact Make a video call Make a conference call Use speed dial Use your voice to call a contact Make calls over the internet Call the last dialled number Record a phone conversation Turn to silence View your missed calls Call your voice mailbox Divert calls to your voice mailbox or another phone number Prevent making or receiving calls Allow calls only to certain numbers Video sharing Contacts About Contacts Save phone numbers and mail addresses Save a number from a received call or message Contact your most important people quickly Set a ringing tone for a specific contact 31 31 31 33 33 34 34 37 37 37 37 38 38 40 41 41 42 42 43 43 43 44 44 44 45 46 47 47 47 48 48 49 Contents Safety 5 Get started 7 Keys and parts 7 Change the volume of a call, song, or video 9 Lock or unlock the keys and screen 9 Insert or remove the SIM card 10 Insert or remove the memory card 12 Charging 13 Antenna locations 15 Attach the wrist strap 16 Headset 16 Switch the device on or off 16 Nokia account and Nokia's Ovi services 17 Copy contacts or pictures from your old device 17 Device set-up 18 Use the in-device user guide 19 Install Nokia Ovi Suite on your PC Explore Nokia's Ovi internet services Ovi by Nokia About...
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...Corporate Strategy Nokia Company Confidential 1 © 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials Outline of the discussion 1. Nokia’s vision and strategy in brief 2. Nokia’s approach to innovation 3. Nokia’s new services business Company Confidential 2 © 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials Way of life Company Confidential 3 © 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials Our vision A world where everyone can be connected In 2015, 5 billion people always connected, and 100 fold more network traffic. Company Confidential 4 © 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials Source: Nokia Feb 2007 Grow Transform Build new businesses. Company Confidential 5 © 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials the number of people using Nokia devices. the devices people use Nokia’s four businesses Lead and win in devices. Grow consumer Internet services. Accelerate adoption of business solutions. Leverage scale and transform to solutions in infrastructure. Company Confidential 6 © 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials Nokia’s strategic capabilities Consumer understanding Brand Technology and architecture Channels & supply chain Company Confidential 7 © 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials Outline of the discussion 1. Nokia’s vision and strategy in brief 2. Nokia’s approach to innovation 3. Nokia’s new services business Company Confidential 8 © 2008 Nokia V1-Filename.ppt...
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...down she wanted to see the board of directors, chain of governance, csr - Nokia have self-enlightenment for their work in emerging countries... and then any legal requirements that we think will be relevent to stakeholders. BRIEF HISTORY OF NOKIA Nokia is one of the world's biggest manufacturers of mobile phones. In the 2nd quarter of 2008, it was able to grab 80% share from the global market. It elevated Finland to being an even wealthier country accounting for 30% of it's GDP. Nevertheless, the success of Nokia started from its modest launching. Nokia was born in 1895 when Frederick Idestam built a pulp mill. Originally located in Tampere, a southwestern city in Finland, the company transferred to the town of Nokia so it could utilize the river of Nokianvirta. The company took its name from this river, which was used for the production of hydroelectric power. Nokia as we know it today begins in 1967 with the aquisition of the Finish Cable Works, a telegraph and telephone cables company. Nokia started producing lots of products ranging from newspapers, footwear, bicycles, car tires, televisions and communication cables t personal computers, aluminum capacitors and electricity generation equipment, etc. The decision to alter its operations to mobile communication gadgets started in the 60s. The 1960s saw Nokia creating military and marketable mobile radio communications. Together with Salora Oy, Nokia created the first VHF radio in 1964. From then on, these two companies...
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...Research report on “COMPARATIVE STUDY OF NOKIA MARKETING” Submitted In Partial Fulfillment of Requirements for the Award of the Degree Of BBA Of Punjab Technical University Under The Guidance Of MR. JAGJIT SINGH Submitted by Bhupinder Narang Roll no.104142461752 B.I.S GROUP OF COLLEGE GAGRA (MOGA) Certificate of supervision This is to certify that Mr. Bhupinder Narang S/o S. Ram Nath Narang Roll No 104142461752 has completed the research project “COMPARATIVE STUDY OF NOKIA MARKETING” under my supervision in partial fulllfilment of BBA degree approved by ACITE of PTU. Signature of supervision Place: SHRUTI BATRA Date: Seal of Dean Declaration I hereby declare that the research project “COMPARATIVE STUDY OF NOKIA MARKETING” titled is my own original work and this report has not been submitted to any university and institute for award of any professional degree/diploma. Date : Place: Signature of candidate Bhupinder Narang Roll No: 104142461752 Table of Contents 1. | Declaration | | 2. | Preface | | 3. | Acknowledgement | | 4. | Introduction to the Organization A brief history of Nokia | Nokia Introduction | SCOPE | PAKISTAN DRIVEN STRATEGY | S.W.O.T | Accessories and Features | | | 5. | Maketing Objectives | | 6. | Organization’s Network: | | 7. | List Of Nokia Products | | 8. | | | 9. | Consumer Buying Behaviour | | ...
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...About the company Nokia Corporation (NYSE: NOK) is one of the world’s largest telecommunications equipment manufacturers. It has since established a leading brand presence in many local markets, and business has expanded considerably in all areas to support customer needs and the growth of the telecommunications industry. Nokia also produces mobile phone infrastructure and other telecommunications equipment for applications such as traditional voice telephony, ISDN, broadband access, professional mobile radio, voice over IP, wireless LAN and a line of satellite receivers. Nokia provides mobile communication equipment for every major market and protocol, including GSM, CDMA, and WCDMA. SWOT Analysis of the Company: Nokia Strengths: - Nokia has largest network of distribution and selling as compared to other mobile phone company in the world. It is backed with the high quality and professional team in the HRD Dept. The financial aspect is very strong in case of Nokia as it has many more profitable business. The product being user friendly and have all the accessories one want that is why is in great demand making it No-1 selling mobile phones in the world. Wide range of products for all class. The re-sell value of Nokia phones are high compared to other company’s product. Weakness: – Nokia has many strengths and some weakness. Some of the weakness includes the price of the product offered by the company. Some of the products are not user friendly. Not concern about the...
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...1. Product Choice 2. Introuction Nokia Corporation is a Finnishmultinational communications and information technology corporation headquartered inKeilaniemi, Espoo, Finland.[4] Its principal products are mobile telephones and portable IT devices. It also offers Internet services including applications, games, music, media andmessaging through its Ovi platform, and free-of-charge digital map information andnavigation services through its wholly owned subsidiary Navteq.[5] Nokia has a joint venture with Siemens, Nokia Siemens Networks, which provides telecommunications networkequipment and services.[6] Nokia has around 105,000 employees across 120 countries, sales in more than 150 countries and annual revenues of around €38 billion.[1] As of 2012 it is the world's second-largest mobile phone maker by unit sales (after Samsung), with a global market share of 22.5% in the first quarter.[7] Nokia is a public limited-liability company listed on theHelsinki Stock Exchange and New York Stock Exchange.[8] It is the world's 143rd-largest company measured by 2011 revenues according to the Fortune Global 500.[9] Nokia was the world's largest vendor of mobile phones from 1998 to 2012.[7] However, over the past five years it has suffered declining market share as a result of the growing use of smartphones from other vendors, principally the Apple iPhone and devices running onGoogle's Android operating system. As a result, its share price has fallen from a high of US$40...
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...University Business School, for all their assistance. I would like to thank my parents for love and support bestowed on me. Thank you for your blessings. Also I would like to thank my friends for staying by me during the difficult parts of life. Thanks for help and love irrespective of the situations. I would also like to thank all my respondents for taking out time from their busy lives to help me with my research. Last but not the least, I would like to thank God for all. Thank You!! Nikunj Daga 3 ABSTRACT _________________________________________________________________________________________________ This research studies the marketing strategies of Nokia, a high technology company in a developing country India. The study attempts to check the role of marketing activities in success of Nokia...
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...Smartphones: New challenges for the industry. Nokia and the Operating System of the future. Term-paper: Strategy II Deadline: 07/12/2010 | Bachelor in Business Administration Student Numbers: 0874165 | 0878950 | 0830480 A bstract Nokia is the biggest mobile phone manufacturer in the world. It produces and sells more mobile telephones than any other company in the globe. This gives them a competitive advantage, especially in terms of scale of its operations. However, the fact that it has been slow to adapt its technology and production line to current trends, has given space for other companies to challenge its global dominance, especially in medium-long term. Smartphones are the next step in an extremely turbulent industry where innovation is the key for survival. It is for this reason that Nokia must adapt to continue its expansion for benefit of its different stakeholders. We present an analysis based on three strategic alternatives regarding the Operating System Nokia should use to implement its new line of smartphones, in order to compete with already established player in this segment and ensure long-term profits at the same time as bringing the highest levels of satisfaction to every of its stakeholders. Contents 1. Introduction ......................................................................................................................................... 1 2. What is a smartphone and how smart are Nokia’s phones? .............................
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...1.Executive Summary Nokia is one of the world’s largest cell phone companies who follow a particular customer driven marketing strategy, which can be considered as a model for other company. Nokia segmented the market of world according to their economic condition and then try to targeting as much as they can. Suppose, Nokia itself launch varieties models of mobiles at varieties prices and positioning itself as more for more, the same for less and less for much less. They also try to bring their product differentiation, service differentiation provide new classic models, features and long lasting batteries. We hopefully say that, this particular customer driven marketing strategy should be widely followed to achieve the unified whole. 2.Introduction The company I have chosen to analyze in my assignment is the mobile phone giant Nokia. This assignment tells us briefly what Nokia actually is, its Customer driven marketing strategy, how they create value for target customer view on the size and sales of the company and also the Various Market segmentation Strategies, target market strategies and differentiation and positioning their products to desired market with customer satisfaction. Since January 2004, Nokia Group has consisted of four different business groups: Mobile Phones, Multimedia, Enterprise Solutions and Networks. “In addition, there are two horizontal groups that support the mobile device business groups: Customer and Market Operations and Technology Platforms...
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...History of company Nokia Company was founded in Finland in year 1865 and was a pioneer manufacturer of pulp and paper. Nokia set up a division to develop design and manufacturing capabilities in data processing, industrial automation, and communications systems in 1967 (Nokia, n.d.). By 1987, Nokia introduced their first handheld phone for GSM, the European standard for digital mobile technology (Fundinguniverse, n.d.). Nokia started to focus on mobile phones and network infrastructure. The world’s most popular phone was launched in year 2003 which is Nokia 1100 (Refer to Image 1.1). The total sales are over 250 million units, even more than iPhone and Samsung Galaxy (Allsopp, 2014). Image 1.1 Nokia 1100 Current Company Previously, Nokia smartphone was used the Symbian operating system and performing well in the global market. Since 2010, Android system and Apple’s iOS were getting into the phone market actively. Nokia made an announcement which switched to the Microsoft Window OS in February 2011 (Nokia, n.d.). After switching to Microsoft operating system, Nokia and Microsoft launched the first Windows Phone 7 which called Lumia in 26 October 2011 (Weber, 2011). The company wish to lead the smartphone market, but when compared to the previous 2 years, the sales was another declines. Nokia net income has shown a negative sign in second-quarter of 2011 to fourth-quarter of 2013, only fourth-quarter of 2012 made profit (Refer to Image 1.2). Image1.2 Nokia Net Profit or Loss...
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...This article is about the telecommunications corporation. For other uses, see Nokia (disambiguation). Nokia | | Type | Julkinen osakeyhtiö (Public) | Traded as | * OMX: NOK1V * NYSE: NOK | Industry | * Telecommunications equipment * Internet * Computer software | Founded | Tampere, Grand Duchy of Finland (1865) incorporated in Nokia (1871) | Founder(s) | * Fredrik Idestam * Leo Mechelin | Headquarters | Espoo, Finland | Area served | Worldwide | Key people | Risto Siilasmaa (Chairman) Stephen Elop (President & CEO) | Products | * Mobile phones * Smartphones * Mobile computers * Networks * (See products listing) | Services | Maps and navigation, music,messaging and media Software solutions (See services listing) | Revenue | €38.659 billion (2011)[1] | Operating income | €−1.073 billion (2011)[1] | Net income | €−1.164 billion (2011)[1] | Total assets | €36.21 billion (2011)[1] | Total equity | €11.87 billion (2011)[1] | Employees | 105,265 (2012)[2] | Divisions | Mobile Solutions Mobile Phones Markets | Subsidiaries | Nokia Siemens Networks(50.1%) Navteq | Website | Nokia.com | Nokia Corporation[3] (Finnish: Nokia Oyj, Swedish: Nokia Abp; Finnish pronunciation: [ˈnokiɑ], English /ˈnɒkiə/) (OMX: NOK1V, NYSE: NOK) is aFinnish multinational communications and information technology corporation headquartered in Keilaniemi, Espoo, Finland.[4] Its principal products aremobile telephones and portable...
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...Nokia: Nokia Corporation is a multinational communications and information technology corporation (originally a paper production plant) that is headquartered in Espoo, Finland. Its principal products are mobile telephones and portable IT devices. It also offers Internet services including applications, games, music, media and messaging, and free-of-charge digital map information and navigation services through its wholly owned subsidiary Navteq. Nokia owns a company named Nokia Solutions and Networks, which provides telecommunications network equipment and services. As of 2012, Nokia employs 101,982 people across 120 countries, conducts sales in more than 150 countries, and reports annual revenues of around €30 billion. By 2012, it was the world's second-largest mobile phone maker in terms of unit sales (after Samsung), with a global market share of 18.0% in the fourth quarter of that year. Now, Nokia only have 3 per cent market share in smart phones. They lost 40 per cent of their revenue in mobile phones in Q2 2013. Nokia is a public limited-liability company listed on the Helsinki Stock Exchange and New York Stock Exchange. It is the world's 274th-largest company measured by 2013 revenues according to the Fortune Global 500. Nokia was the world's largest vendor of mobile phones from 1998 to 2012. However, over the past five years its market share declined as a result of the growing use of touch screen smart phones from other vendors—principally the iPhone, by Apple, and...
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... ******************************************* Instructor’s Grade on Assignment: Instructor’s Comments: Executive Summary Within two decades, Nokia, a company that started as a wood pulp mill in 1967, became a leader in electronics manufacturing. Nokia has a complex supply chain making over 900,000 devices daily with 100 billion components from 60 different suppliers. (Nokia India: Battery Recall Logistics, 2011) During the company’s peak they experienced a defect with one of their batteries that challenged the company is ways they didn’t expect. What they initially thought would be a simple minimal recall of the affected batteries turned into a reverse logistic nightmare that put a strain on their resources. Once the media released the recall and headlined the potential of an exploding battery, Nokia was overwhelmed with requests for replacement batteries. As the company tried to devise a plan for the consumer to check if their battery was affected they ran into many logistic issues on access to internet, inability to deliver replacements due to topography conditions and unnecessary widespread panic. A well-defined media plan and recall process would have aided Nokia in being able to be proactive should a recall situation arise. Background Prior to venturing into the telecommunications industry in 1967, Nokia, named for its location on the banks of Nokianvirta River, was simply a wood pulp mill. The founder, Fredrik Idestam...
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...Index a) Nokia Corporation 1. Introduction 2. History i) Pre telecommunication Era 1) Industrial conglomerate ii) Telecommunications era 1) Networking equipment 2) First mobile phones 3) Involvement in GSM 3. Acquisitions 4. Logos b) Global Market Captured/Targeted By Nokia Corporation c) Peru i) Quick Facts ii) General Overview iii) Economy iv) Challenges v) Economic Indicators d) Entry Strategy For Nokia Corporation to Enter in Peru i) Political factors ii) Social Factors iii) Economical factors iv) Technological Factors v) Environmental Factors vi) Legal factors Nokia Corporation Introduction Nokia Corporation is a Finnish multinational communications corporation that is headquartered in Keilaniemi, Espoo, a city neighboring Finland's capital Helsinki. Nokia is engaged in the manufacturing of mobile devices and in converging Internet and communications industries, with over 123,000 employees in 120 countries, sales in more than 150 countries and global annual revenue of EUR 41 billion and operating profit of €1.2 billion as of 2009. It is the world's largest manufacturer of mobile telephones: its global device market share was about 33% in Q2 2010, down from 35% in Q2 2009 and unchanged from Q1 2010. Nokia's converged device market share was about 41% in...
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