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Non-Profit Porter's 5

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Submitted By AdrienneV
Words 1112
Pages 5
Warehouse 21 (W21) is located in the Railyard District near the downtown plaza area in Santa Fe, New Mexico. Founded by Ana Gallegos y Reinhardt in 1997 with the vision to protect the original Center for Contemporary Arts (CCA) Teen Project’s community that lost critical funding by the end of 1996 due to unintentional financial mismanagement under the leadership of Bob Gaylord. Chrissie Orr was the Executive Director and Ramon Sena was the Program Director during the successful period for the CCA Teen Project. Both Ms. Orr and Mr. Sena are professional community artists locally. W21 was quickly established to protect the youth-based market and community related to arts disciplines and education involved at the CCA Teen Project Program. Since then, W21 has gone from paying one dollar a year for a lease in a 2000 square feet commercial building to raising over five million dollars to build its current 7,000 square feet industrial building with an 80 year lease with the City of Santa Fe in the heart of the Railyard District, a globally recognized arts and cultural district. This paper will examine Porter’s Five Forces Model related to the primary functions of the current management of W21’s building related to long-term financial stability. The 5 competitive forces that are taken into consideration are Competition in the Industry,
Potential of New Entrant into Industry, Power of Suppliers, Power of Customers, and
Threat to Substitute Products. The four basic functions of management that will be analyzed in relationship to the five forces at the end of the paper will be planning and strategizing, organizing, leading, and controlling. W21 was able to keep the doors open during the last two decades, because of the dedication of a handful of volunteer staff, and does not have a functional organizational structure or culture currently to provide proper

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