...MarketLine Industry Profile Hotels & Motels in the United States October 2012 Reference Code: 0072-0520 Publication Date: October 2012 WWW.MARKETLINE.COM MARKETLINE. THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED United States - Hotels & Motels © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED 0072 - 0520 - 2011 Page | 1 EXECUTIVE SUMMARY Market value The United States hotels & motels industry grew by 7.7% in 2011 to reach a value of $137.5 billion. Market value forecast In 2016, the United States hotels & motels industry is forecast to have a value of $179.5 billion, an increase of 30.6% since 2011. Market volume The United States hotels & motels industry grew by 2.4% in 2011 to reach a volume of 52,214 hotels & motels. Market volume forecast In 2016, the United States hotels & motels industry is forecast to have a volume of 56,484 hotels & motels, an increase of 8.2% since 2011. Category segmentation Leisure is the largest segment of the hotels & motels industry in the United States, accounting for 71.1% of the industry's total value. Geography segmentation The United States accounts for 27% of the global hotels & motels industry value. Market rivalry The hotels and motels industry is dominated by large international players, who compete intensely for a share of the market. United States - Hotels & Motels © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED ...
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...Business Analysis Part 1 Marriott International, Incorporated is a leader in the global hospitality industry with more than 3,500 properties and the broadest portfolio of brands in the industry. Since the beginning of its existence, “Marriott has firmly established a culture and a tradition of innovation, service and leading performance” (Marriott Website). I chose to conduct a business analysis of this company because one of my interests is managing a prestigious international hotel and resort. After conducting a research about Marriott, I learned the strengths, weaknesses, opportunities, and threats (SWOT) analysis about the company. Their strengths are on technical innovations, higher brand recognition and recall, and global presence, and strong brand portfolio. The company adopted the so-called Marriott’s Automated Reservation System for Hotel Accommodations (MARSH), “a technical innovation to ease the business process and increase hassle-free experience for the customers” (Marriott International, Inc. Datamonitor). MARSH is a well-known reservation system to assist the customers wherever they go around the world. This technology gives the Marriott an advantage over its competitors. Another technical innovation that the company is using is the Property Guest Object Oriented System (PGOOS). This is “an auditing tool which automatically audit every night its central reservations system, i.e. MARSH” (Marriott...
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...Perception of College Students towards Advertisement of Selected………… Chapter 1 Introduction and Background of the Study The term 'motel' in the United States is outdated and very few motel chains still exist. Motels, very popular starting in the 1960s when travel by car was on the rise, have now been replaced by budget chain hotels typically used by road warriors. In the year 2000, the American Hotel-Motel Association removed 'motel' from its name after doing considerable market research and finding the term to be passed. This national association is now called the American Hotel and Lodging Association. The association felt that using the term 'lodging', instead of 'motel', more accurately reflects the large variety of different style hotels including luxury and boutique hotels, suites, inns, budget, and extended stay hotels. Perception is subjective in interpretation as brought about by experiences. A particular object can mean differently to varied individuals. Some think it is a positive, others think negative, or they are unaware of the stimulus. Perception is the whole system by which stimuli affect whatever is the cognition and behaviour of the individual automatically responding to the stimuli. Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideas, or services. It includes the name of a product or service and how that product or service...
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...ScholarsArchive@JWU MBA Student Scholarship The Alan Shawn Feinstein Graduate School 2-9-2012 Analysis of the Real Estate Investment Trust (REIT) Industry Frederic Juillet Johnson & Wales University - Providence, fredjuillet@gmail.com Follow this and additional works at: http://scholarsarchive.jwu.edu/mba_student Part of the Accounting Commons, Business Administration, Management, and Operations Commons, Business and Corporate Communications Commons, Finance and Financial Management Commons, Marketing Commons, Real Estate Commons, and the Strategic Management Policy Commons Repository Citation Juillet, Frederic, "Analysis of the Real Estate Investment Trust (REIT) Industry" (2012). MBA Student Scholarship. Paper 6. http://scholarsarchive.jwu.edu/mba_student/6 This Research Paper is brought to you for free and open access by the The Alan Shawn Feinstein Graduate School at ScholarsArchive@JWU. It has been accepted for inclusion in MBA Student Scholarship by an authorized administrator of ScholarsArchive@JWU. For more information, please contact egearing@jwu.edu. G Feinstein Graduate School Analysis of the Real Estate Investment Trust (REIT) Industry An industry Analysis Submitted in Partial Fulfillment of the Requirements for the MBA Degree Course: MGMT 6800 Instructor, Gary Gray Ph.D Faculty Advisor, Martin Sivula, Ph.D. Frédéric Juillet February 9, 2012 INDUSTRY ANALYSIS Executive Summary In 2009, most REITs opted for the recapitalization of their balance...
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...Glamorz Bed and Breakfast Daris Davis Dr. Mensah-Dartey Business Enterprise June 6, 2010 Business Description Bed and Breakfast is an exciting new down home kind of business springing up all across the country. In 1975, there were only 400 bed and breakfast inns in the United States. That number is over 15,000 today. The professional association of Innkeepers International foresees a doubling of bed and breakfast inns in the next century (Stankus, 1997). To ensure many return customers, we are looking to create a home away from home which may be more beautiful than where they are coming from. The blissfulness of down town Albany has always drawn a significant number of tourists to the area. Tourists will want to explore the riches of Albany like; the Albany Symphony Orchestra, Chehaw Wild Animal Park, Putt-Putt Golf & Games, Albany Museum of Art, and Ambiance Day Spa and Salon to name a few. In addition to providing information about such locations, we plan to collaborate with tour agencies and businesses throughout the area by offering packages and special rates with in-kind incentives for the cooperating merchants, including tours originating from Glamorz. Guest will be welcomed at the front door by the Innkeepers, pampered with comfortable accommodations, enjoy luxurious amenities and local attractions during their vacation. Each suite will be equipped with a gas fireplace, private bathroom, European towel warmer, hair dryer, magnifying mirror, a Jacuzzi whirlpool...
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... profitable, honorable and first choice hospitality service providers in the world Mission and Vision Marriott’s mission and vision endeavor to offer the highest quality and service standard in the hospitality industry with magnificent lodging facilities, leading technology, sophisticate management and enthusiastic servicing team to achieve complete customer satisfaction. Our hospitality management service strive to sustain ongoing business growth and financial strengths in order to maximize every stakeholder’s interests and provide endless contribution back to the community, through service diversification and enduring global expansion. Executive Summary This report analyzes the current strategies of Marriott International and based on the given and researched information to develop a number of recommended future strategies in order to sustain the growth of the corporation. I believe that Marriott has a good chance for success even through the market is highly competitive. Marriott can successful by developing market to Asia Pacific and using the two recommendations that have been discussed, whilst being backed up throughout with the core competency of marketing. I believe that the multi-brand and product advantage can be achieved despite other hotel corporation to penetrate any market for a period of time. As the leading hospitality corporation develop over 13 multi-brand products in serving various customer needs that no other hospitality group has. However...
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...Providence, Rhode Island Feinstein Graduate School Company Project of Marriott A Writing Project Submitted in Partial Fulfillment of the Requirements for the MBA Degree Course: HOSP 6509 Prof. Kim Chunzi Wang Oct 22, 2012 Company information * Company history Marriott International is one of the biggest and finest hospitality business groups around the world. It owns a variety of famous brands which includes Ritz-Carlton, Bulgari Hotels & Resorts, JW Marriott, and Renaissance. All these brands represent luxury accommodations and services as well as unique visual experiences. Marriott emphasizes on improvement of guests’ satisfaction and loyalty. It also focuses on social responsibilities and community relationships. It possesses over 80 years old history which started by Mr. J. Willard Marriott, a restaurant owner at very beginning. After half century development, Marriott now has over 3000 hotels around the world with the annual sales over $30 billion and employees over 300,000 (Marriott International, 2012). * Mission and goals Mission: According to Marriott (2012), “putting people first, pursuing excellence, embracing change, acting with integrity and serving our world” Goals: Expand market to middle east and Africa in 2012 (Marriott International, 2012) invest on new, refreshed, and reinvented properties, new room and public space designs, and enhanced amenities and technology offerings maintains the superior customer services with...
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...Vision of Carnival ........................................................................................... 3 Mission Statement of Carnival ........................................................................ 3 Strategies being pursued by Carnival .............................................................. 3 Its Long-term Goals ......................................................................................... 3 Congruence of Mission, vision, goals, strategy and business model of Carnival............................................................................................................ 4 An internal factor analysis summary .......................................................... 5 External factor analysis summary ............................................................... 6 Strategic Groups within the Cruise industry ................................................ 7 Facing Issues and Solutions .............................................................................. 8 Issues................................................................................................................ 8 Solutions .......................................................................................................... 9 Conclusion ........................................................................................................ 10 Appendix:............................................................................................................
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...School of Business, Southern Methodist University, as a basis for class discussion and is not designed to illustrate effective or ineffective handling of an administrative situation. All names and the company data have been disguised. Copyright © 2005 by Roger A. Kerin. No part of this case may be reproduced without written permission of the copyright holder. Late in the afternoon on April 4, 2005, Kelly Elizabeth, Senior Vice-President of Sales and Marketing at Amber Inn & Suites, Inc., met with Catherine Grace, Vice-President of Advertising. The impromptu meeting followed a day-long senior vice president conference with Joseph James, the company’s new president and chief executive officer. Mr. James, a seasoned hotel financial executive with 40 years of hotel management experience, was appointed the previous week following the sudden resignation of his predecessor. The charge given each of the company’s four senior vice-presidents was to prepare a one-hour presentation that described (1) his or her initiatives, expenditures, and outcomes for each of the past two fiscal years, and (2) planned initiatives and budgetary needs for fiscal 2006, beginning June 1, 2005. Mr. James also requested that each presentation provide the motivation for initiatives and expenditures so he could familiarize himself with company operations. Presentations would be made on April 11 to the chairman of the board, president and CEO, and chief financial officer following a tour of company properties...
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...CHAPTER 4 Focusing Marketing Strategy with Segmentation and Positioning These days Nintendo rides high in the video game world. Its DS handheld game, Wii (pronounced “we”) console, and games with characters like Mario and Zelda sell millions of units. The key to Nintendo’s success comes from meeting the entertainment needs of different groups of customers. Back in the 1980s, Nintendo was a 100-year-old Japanese manufacturer of toys and playing cards. If Nintendo managers had continued to just think about the “toy market,” the firm probably wouldn’t even be around now. Instead, they saw profitable new opportunities in the broader “entertainment seekers market.” In 1985, they released the Nintendo Entertainment System (NES) and interactive video games such as Super Mario Brothers. In those early days, video game consoles and software from different producers were quite similar. Even so, Nintendo’s NES stood out as offering better value. And Nintendo’s profits took off because once a household owned a NES console, it qualified as a prime target for new Nintendo games. As the market evolved, Nintendo developed more new products focusing on the needs of different groups of customers. In the 1990s, its popular handheld system, Game Boy, successfully delivered portable fun to kids. Another group of customers, the “hard-core gamers,” played complex and realistic games requiring consoles with high-speed processors and better graphics, so Nintendo offered them its GameCube console...
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...Dictionary of Travel, Tourism and Hospitality By the same author Britain – Workshop or Service Centre to the World? The British Hotel and Catering Industry The Business of Hotels (with H. Ingram) Europeans on Holiday Higher Education and Research in Tourism in Western Europe Historical Development of Tourism (with A.J. Burkart) Holiday Surveys Examined The Management of Tourism (with A.J. Burkart eds) Managing Tourism (ed.) A Manual of Hotel Reception (with J.R.S. Beavis) Paying Guests Profile of the Hotel and Catering Industry (with D.W. Airey) Tourism and Hospitality in the 21st Century (with A. Lockwood eds) Tourism and Productivity Tourism Council of the South Pacific Corporate Plan Tourism Employment in Wales Tourism: Past, Present and Future (with A.J. Burkart) Trends in Tourism: World Experience and England’s Prospects Trends in World Tourism Understanding Tourism Your Manpower (with J. Denton) Dictionary of Travel, Tourism and Hospitality S. Medlik Third edition OXFORD AMSTERDAM BOSTON LONDON NEW YORK PARIS SAN DIEGO SAN FRANCISCO SINGAPORE SYDNEY TOKYO Butterworth-Heinemann An imprint of Elsevier Science Linacre House, Jordan Hill, Oxford OX2 8DP 200 Wheeler Road, Burlington MA 01803 First published 1993 Reprinted (with amendments) 1994 Second edition 1996 Third edition 2003 Copyright © 1993, 1996, 2003, S. Medlik. All rights reserved The right of S. Medlik to be identified as the author of this work has been asserted...
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...Budget Hotel Customers in China Yang Yu http://eprints.utcc.ac.th/id/eprint/1337 © University of the Thai Chamber of Commerce EPrints UTCC http://eprints.utcc.ac.th/ FACTORS AND CUSTOMER SATISFACTION OF BUDGET HOTEL CUSTOMERS IN CHINA MS. YANG YU A Thesis Submitted in Partial Fulfillment of the Requirements For the Degree of Master of Business Administration Department of International Business International College University of the Thai Chamber of Commerce 2012 Thesis title Name Degree Major title Thesis adviser Graduate Year Factors and Customers Satisfaction of Budget Hotel Customers in China Yang Yu Master of Business Administration International Business Assistant Professor Dr. Arisara Seyanont 2012 ABSTRACT The purpose of this research was to study the customer perception toward marketing mix (7P’s), customer satisfaction and customer loyalty of budget hotel in China. The researcher distributed 450 questionnaires during the month of September to October to the customers who stayed at budget hotel in China. There were 400 questionnaires completed and usable. Collected data from questionnaires processed by computer program in terms of frequency, mean, standard deviation and regression. Results showed that customer perception toward product/service and promotion had a positive impact on custom satisfaction, and customer satisfaction had a positive impact on customer loyalty. The budget hotel operators...
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...Introduction to Hospitality Industry UNIT 1 1.1 1.2 1.3 Meaning and definition Historical evolution and development Hospitality as an Industry 1.1 Introduction Meaning and definition Tourism is not just about the facilities and attractions provided for visitors. It is about people and especially about the relationship between the customer and the individual providing service. Everybody employed in tourism needs to have the knowledge, skills and attitudes to provide the standard of product and service that customers expect. Knowing about the tourism industry, its component parts and especially where you fit in is an important starting point to a successful career in tourism. What Is Tourism? Tourism may be described as the activities of tourists and those who cater for them. It is a highly diversified business with many component parts ranging from airlines to hotels. Tourism is concerned with providing: Travel and transport facilities Accommodation Food and drink Entertainment/recreation Information and assistance Souvenirs Above all, tourism is a hospitality industry providing a service to visitors in a warm and welcoming way. ICHM Page 1 Introduction to Hospitality Industry Who Are Tourists? Tourists are people who for a variety of reasons travel to destinations, where they stay at least one night. Excursionists are also visitors that do not make an over-night stop, such as daytrippers or people on cruises. There are several basic types of tourists: ...
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...its entertainment/luxury conglomerate through the recent acquisition of half ownership over the sports entertainment giant The World Wrestling Entertainment (WWE) and its recent entry into the higher-tier water business with its new brand, Trump Ice, it’s Casinos in Atlantic City (AC) do not seem to be doing so well. With increased competition, mounting regulations, and a relatively depressed economy the overall revenue of the Trump Organization’s AC hotels are diminishing, with administration expecting lower market shares in the coming years (“Trump buys raw”, 2009) (“The Trump Brand, 2012) (“Trump Entertainment Resorts, Inc”, 2010) (Bary, A., 2011). The organization’s failure to systematically allocate resources for periodic improvements/updates to these facilities have cost it the inability to attract or retain customers. In fact, just recently the organization relinquished one of its AC properties, The Trump Plaza to its competitor, The Golden Nugget (Wittowski, 2011). This is allocation of resources is critical in an industry where customer retention is correlated to the amount of expenditure and improvements made to the facilities. This slump in the organization competitive performance has been the case for quite some time. The Trump Organization has repeatedly fell at the brink of filing for bankruptcy – due to high leverage, low liquidity, and poor operating performance compared to its competition (Bingham, 2011). While financial stability has been a problem for the...
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...Thesis Title <Title> Document of the Current System Hardware Setup Software and Application Used Document of the Proposal System Cost Benefit Analysis (CBA) Gantt chart Requirement Analysis Specification Data Flow Diagram System Flowchart Database Design Introduction Information Technology has brought different changes in the environment especially in the growth of advanced technology. Modern technology is used by many establishment either private or public in order to benefit the advantages that it brings to them. They use a computer as one of the devices to make work easier and faster. It is one of the aspects considered in order to gain accurate computation and easy manipulation of data and information in convenient way. This study reviews the development of approaches to reservations management in the hotel industry alongside models of the stages of development in information technology. An Online hotel reservation systems are increasing in importance and greatly facilitate cross border consumer activity. The Internet has enabled hotels to contract directly with a huge number of potential customers. It has also revitalized the role of agents and lead to a new type Of agent, the web agent or travel gate, selling a far wider range of accommodation on behalf Of a far wider range of hotels. Many...
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