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Norwegian Air Shuttle

Analysis of Global Expansion Strategy through subsidiaries in emerging economies

Consultant Report
16 October 2013

Presented to: Dr. Kent Springdal
The International Business Environment

Table of Contents
EXECUTIVE SUMMARY ................................................................................................................................. 3
COMPANY PROFILE ....................................................................................................................................... 3
MARKET ANALYSIS........................................................................................................................................ 3
GLOBAL ................................................................................................................................................................ 3
CORE MATURE MARKETS .................................................................................................................................................... 4
EMERGING MARKETS ........................................................................................................................................................... 4
CONSUMER DEMAND............................................................................................................................................................ 5
COMPETITION ....................................................................................................................................................................... 5
TARGET COUNTRY - CHINA ................................................................................................................................ 5
RISK FACTORS

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