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Not All Companies Are Values Equal

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Submitted By sasingh0818
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Ethical Obligation of Tobacco Industry towards Consumers
Ethics play very important and crucial role in the making an industry a failure or success. Some industries are now trying to create some ethical laws for their further practices.
This is very important for industries which sell consumer products that are harmful for the consumers for example Tobacco industry. Like any other industry, Tobacco Industry also has an ethical obligation to its consumers. It is well known that satisfaction of the consumer is the essence of every industry. But besides profitability, every industry has an obligation towards the health and well being of the consumers and is also obliged to delivering quality products and services in that adhere to international code of conducts. In most cases, the production, processing and packaging is at the discretion of the producer in the industry. In many cases, there is information gap between the producer and the consumer thus exposing the latter to the unilateral decision making by producers in the market (Fox, 2015).
In a free-economy, forces of demand and supply determines the prices of products and services, industries has to capitalize on strategies like quality of products and services to survive and outsmart competition and increase their competitive advantage in the market. The platform of Tobacco industry is monopolistic platform. Only basis for the success of any company is the customer satisfaction in the industry. Apart from differentiation, the products also must attain the threshold of health standards as applied by international Laws, Acts and bodies such as World Health Organization. The Tobacco industry can only survive in a mixed economy whereby despite the influence of market forces; government influence is necessary to a certain limit to safeguard the consumer's demand for quality products and services.
According to the Centre for Disease Control and prevention statistics, Tobacco use is the leading preventable cause of death in the United States there are more than 480,000 deaths annually as a result of tobacco-related illnesses (Pervention) and are projected to increase in the near future. These statistics portrays the delicate nature of the industry and thus emphasizing the use of quality production to the producers. As a result, there is requirement of prioritizing the effects of the products by this industry on the well being of the society. This is indirectly or directly is the responsibility of the producers for ensuring quality products. One thing here is clear that this industry cannot be shut down because the economy requires it and earns from it (Chapman). But this industry requires following an ethical code of conduct. Following ethics while producing consumer products is beneficial for them also because:
• Companies that conduct business in ethical ways are far ahead than the companies that uses unethical means of doing business.
• Ethical principles help companies to get good investments from the shareholders and investors as they trust the company.
• If industries like tobacco follow ethical principles then they can freely distribute it.
• Ethical earnings are much more valuable than by profits earned using unethical means.
• Ethical industries also are supported by government which are running such businesses.

References
Chapman, S. (n.d.). Advocacy in action: extreme corporate makeover interruptus: denormalising tobacco industry corporate schmoozing .
Retrieved from http://tobaccocontrol.bmj.com/content/13/4/447.full.pdf+html.
Fox, B. J. (2015). Framing tobacco control efforts within an ethical context.
Retrieved from http://tobaccocontrol.bmj.com/content/14/suppl_2/ii38.full.
Pervention, C. f. (n.d.). Tobacco-Related Mortality.
Retrieved from http://www.cdc.gov/tobacco/data_statistics/fact_sheets/health_effects/tobacco_related_mortality/.

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