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Nucor Enters India

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MNC Enters India

Finance 535.003 Provide a brief summary of the business you chose.
Nucor Corporation is one of the world’s largest steel manufacturing multinational corporations (MNCs) comprised of more than 20,000 employees worldwide (Nucor, 2013). The company is among the top 2 steel manufacturers in the United States, along with U.S. Steel Corporation, with more than 20 million tons of steel produced in 2012. Nucor’s mission is to take care of their consumers with the help of the corporation’s teammates (employees), by producing safe high quality steel at a low cost (Nucor, 2013). They will obtain this goal in conjunction with being most profitable and productive. The corporation has 22 locations in the U.S. and 9 locations in 8 countries, none of them being India (Nucor, 2013). Nucor is broken down into 4 main segments: steel mills, steel products, raw materials and all other (Nucor, 2013). While the company has remained profitable for years, with annual sales of $19.4 billion U.S. dollars, rising steel prices has plagued the steel industry resulting in many steel companies’ sales declining (Nucor, 2013). This can be attributed to steel producers being reluctant to cut prices in spite of lower demand. Many of these issues coming from declining sales have said to have been rooted from China’s inexpensive sales of cheap steel products (Gael, G., 2013). Nucor’s CEO has pleaded for restrictions to be made on trade of Chinese made steel (Gael, 2013). India is in the world’s top 10 largest economies by nominal gross domestic product (GDP), the 7th largest country and is the 2nd most populated country; this means that the country has much to offer. India’s economy is still growing and opportunities are readily available for MNCs to take advantage of once they overcome certain hurdles or barriers that come along with doing India. Companies must take

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