net present value, payback period, cost-volume-profit analysis

relevant ratios, trend analysis and benchmarking

A memo page including Date, To, From and Subject,
2. An introduction,
3. Identification of the issues and the related alternatives,
4. Quantitative analysis of the issues and the related alternatives (details provided in appendices and a high-level summary provided in the body of the memorandum),
5. Qualitative analysis of the issues and the related alternatives,
6. Supported recommendations,
7. A conclusion,
8. Appendices, and
9. Any footnotes.

Coast4Life Cruises
Business Case Analysis

Business Case Analysis

Introduction

Coast4Life Inc. was incorporated federally on June 3, 2000, and is in the business of offering ocean cruises along the Canadian west coast, with stops at interesting ports of call in British Columbia. The business has a September 30 year end. In 2007, the original owners sold all their Coast4Life shares to the senior management group. Between 2001 and 2010, the company grew steadily from 135 to 574 employees and from $9.4 million to more than $55.7 million in revenue.

Vision

Coast4Life will be the first choice for vacationers who are seeking a safe, enjoyable and unique cruise experience in the northeastern Pacific Ocean.

Mission

Coast4Life meets the needs of North American vacationers by offering safe, enjoyable and unique cruises along the coast of British Columbia at affordable prices and at a high-quality level of service. Coast4Life also strives to minimize the effects of cruising on the ecology along the BC coast and maximize the safety of customers, staff and marine life by ensuring that the ships used are well maintained and that environmental and safety regulations are not only met, but exceeded.

Quantitative analysis

The main revenues in the Coast4Life are generated for the most