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Ny Times Ssm

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Submitted By stampede
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ASSIGNMENT # 2

One of the first twitter accounts I started following when I signed up was the New York Times. While the Times has the most visited news website in the country, I found their Social Media Strategy to be very interesting in terms of delivery. They have over 3 million followers on twitter and 1.5 million followers on Facebook, yet the feeling is this great newspaper has not maximized its social media potential. Many experts pointed to the The Washington Post as a good example of success at determining what stories are “ webable “ or made for social media and what stories have the content that is sharable. Major news stories, breaking stories, and stories about health and lifestyle seem to engage audiences the most One of the problems I’ve encountered in following the NY Times on twitter is the hodgepodge of articles that seem to be tweeted at random. Below is an example of a recent flourish of tweets from my account yesterday. I feel the philosophy of update, update, engage, engage is being misused and replaced by clutter.

While I was disenchanted with the The Times tweeting strategy, I found their Facebook page very engaging. They launched a “NY Times Facebook Timeline “ page which has been a huge success. Visitors can view archival photographs dating back to 1851 and read carefully researched captions and dates. They are also doing the same thing on tumblr, where you can view compelling photographs and hopefully find a hidden treasure. I think the visual materials, both print and video are more engaging and give the paper more journalistic value if not profitability. This presence allows the Times to engage a new audience which may not buy the paper or visit their website thus opening new conversations. There’s some AMAZING stuff there, check it out.

Although each platform serves its own purpose and they overlap at times I think Facebook and Tumblr were much more engaging because of the video’s, slide shows and photo galleries. The twitter feed serve’s its purpose as an essential platform for breaking news and eventsl but Im not so sure its 440 reporters are trained and use it properly. I think the Times needs to increase its presence on Linkedin , and will Overlooking this fast FAST growing platform would be a mistake Currently the papers exposure on Linkedin is limited to job listings and not much else. Some feel Linkedin will be the place where professional reputations will be measured in 20 years

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