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Oasis Movie Theater

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Submitted By rauldelamota
Words 9470
Pages 38
l2012 Business Plan.

English Immersion

Oasis Movie Theater
Members:
Lianabel Castillo Liliana Cruz Rafael Fernández Raúl de la Mota Yanet Peguero

Teacher:
María Alejandra Grullón

November 14th 2012, Santo Domingo, Dom. Rep.

Oasis Movie Theater

2

INDEX
1. EXECUTIVE SUMMARY………………………………… 5 2. BUSINESS DESCRIPTION ………………………………..7 2.1 Company Name ……………………………………….8 2.2 Company Description …………………………………8 2.3 Mission, Vision & Objectives ………………………...9 2.4 Corporative Image …………………………………..10 2.5 Critical Success Factors ……………………………..12 2.6 Legal Process …………………………………………13 2.7 S.W.O.T Analysis …………………………………….13 3. MANAGEMENT …………………………………………..14 3.1 Management team and functions ……………………..15 4. PRODUCTS AND SERVICE ……………………………..18 4.1 Service/Products Description ……………………….19 4.2 Unique Selling Propositions …………………………21 5. THE MARKET …………………………………………….22 5.1 Industry and Competitor Analysis …………………23 5.2 Surveys Results ………………………………………29 5.3 Market Analysis ……………………………………...33 5.4 Target Market ………………………………………..33 6. OPERATIONS …………………………………………….35 6.1 Location ………………………………………………36 6.2 Suppliers ……………………………………………...36 7. MARKETING STRATEGY ……………………………...38 7.1 Pricing Strategy ……………………………………...39 7.2 Sales Strategy ………………………………………..39 7.3 Distribution Channels ……………………………….40 7.4 Promotion Strategy ………………………………….40 7.5 Marketing Mix ……………………………………….42
Oasis Movie Theater 3

8. ACCOUNTING ISSUES ………………………………….43 8.1 Investment ……………………………………………44 8.2 Expenses ……………………………………………...45 8.3 Costs and Sales ……………………………………….46 8.4 Payback, Risk Analysis and Exit Strategy …………49 8.5 Income Statement of the Business Fair …………….51

Oasis Movie Theater

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1. EXECUTIVE SUMMARY

Oasis Movie Theater

5

Oasis Movie Theater is a company dedicated to offering a premium cinema service to schools and university students. We are the first movie

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