...European commission have recently released there latest figures reviling UK women are the fattest in Europe. Obesity rates have been on a slow climb for the last 10 years which is why it has become one of the NHS main focuses. According BBC health, “Obesity is caused by two simple factors - an unhealthy diet (typically too rich in sugar and fats and not enough fibre and carbohydrate) and not doing enough exercise to burn off the calories consumed.” In 2009, 16% of boys aged 2 to 15, and 15% of girls were classed as obese between the ages of 2-15 The Health and Social Care Information Centre. This large percentage of obesity amongst children needs to be addressed before it become out of hand acceptable in society. David Cameron announced earlier this year that obesity costs the NHS £4 billion a year and that is looking to grow. This issue does need to be tackled to stop the growth of obesity not only to save money but lives too. This essay will be outline Tesco’s ‘great school run’ and the NHS ‘get fit with the Olympics’ campaigns to encourage people to become more active and analyse how they communicate with their publics differently in striving for the same result. It will also look at the similarities and differences applying different theories to each of the campaigns to come to the conclusions of their overall effectiveness. With participation in sport dropping between 2009 and 2010 (Mintel) and obesity levels growing, changes need to be made in people habits in participating...
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...paper will introduce the product to the international market in the United Kingdom (UK) that include channel and pricing strategies and justify the selection of the market selected. Why the United Kingdom? The entire worth of the chocolate marketplace in Great Britain and the United Kingdom (UK) is presumed to be more than five billion dollars in 2010, as stated by a 2011 article in Marketing Week magazine titled “Appetite for Indulgence Will Sweeten Bitter Pill” (www.marketing.co.uk). Following that, data on the UK chocolate marketplace gets complex, specifically with owners and manufacturers. For instance, the UK natural chocolate marketplace is believed to be the biggest in Europe. Green and Black’s organic chocolate company maintains that they are the Britain’s top organic maker of chocolate. It was created in 1991 and acquired by Cadbury in 2005. Cadbury has been making chocolate since 1824, and was acquired by Kraft foods in the early part of 2010. Nestle, based in Switzerland, and Mars, a private United States company, also lead Great Britain’s massive chocolate marketplace. Other chocolate manufacturers’ products are also accessible in Britain, including Hershey, a US brand, and Nutella brand hazelnut-flavored spread. There is good news regarding concerns for the quality of chocolate. There is a wide variety from which Britons can choose. The UK is clearly a country filled with lovers of chocolate, irrespective of producer. The...
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...on food and beverage marketing to children Ieva Margevica 10360956 During the last twenty years marketing to children has become a vigorous tendency. As claimed by Schor (2004, p. 21), in 1980s companies used to spend 100 millions of dollars on marketing to kids. Whereas today, according to Eggerton (2007) in Linn’s and Novosat’s (2008, p. 134) research, this number has reached 15 billions of dollars, expended only on food and beverage marketing directed at youth. Additionally, in the last decades, as stated by de Onis, Blossni and Blogher (as cited in Carter, Petterson, Donovan, Ewing & Roberts, 2011), obesity and other health problem rates among kids have been rising along with the marketers’ attention to children. These simultaneously growing processes have led to the debates of marketers’ responsibility related to increasing rates of childhood obesity, diabetes and food preference distortion (Linn & Novosat, 2008, p. 134; Carter et al., 2011, p. 962; Boyland & Halford, in press, p. 1). As acknowledged by Carter’s et al. (2011, pp. 962-968) research, children are a vulnerable and easily persuadable group of society, which should be protected from marketing’s aspirations. In accordance with Boyland and Haford (in press, p. 2), the adopted regulations deviate between countries. With regard to previous studies about drawbacks, beneficial sides of existing restrictions related to marketing to youth, this paper will evaluate whether food and beverage marketing...
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...In 1986 members of the environmental activist group, London Greenpeace (unrelated to Greenpeace International), published a leaflet entitled “What’s wrong with McDonald’s: Everything they don’t want you to know”. The publication made critical allegations of global fast-food chain McDonald’s. Distributed to the public by hand and online, the leaflet was received by a global audience.The publication made the following allegations, stating that McDonald’s: • was complicit in Third World starvation; • bought from greedy rulers and elites and practices economic imperialism; • wasted vast quantities of grain and water; • destroyed rainforests with poisons and colonial invasions; • sold unhealthy, addictive fast food; • altered its food with artificial chemistry; • exploited children with its advertising; • was responsible for torture and murder of animals; • poisoned customers with contaminated meat; • exploited its workers and banned unions; • hid its malfeasance (Wolfson, 1999, p. 21). McDonald’s deemed the publication defamatory of their reputation. Defamation is the publication of an untrue statement which reflects a person’s reputation and tends to lower him in the opinion of right-thinking members of society generally (Finch, 2007, p. 168). Initially, the multinational corporation threatened various broadcasters and five active members of London Greenpeace withlegal action if they did not withdraw the allegations. Under s.2 of The Defamation Act 1996 the publisher...
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...stop smoking for 28 days. Celebrity Stoptober advocates, including the former England football player Ian Wright, Al Murray and Paddy McGuiness have pledged their support for the innovative campaign. Promotion of the campaign, which is backed by Cancer Research UK and the British Heart Foundation, includes ads on TV, radio and in the press, plus national media partnerships, posters, and in-pharmacy literature. People joining the campaign are able to receive support from a Stoptober pack, an online and smartphone app and a 28-day text support service. Research shows those who stop smoking for 28 days are 5 times more likely to stay smoke free. Stoptober will lend a hand to help smokers achieve this goal. Smoking is the biggest cause of premature death in England and each year it accounts for over 100,000 deaths in the UK and 1 in 2 long-term smokers will die prematurely from a smoking disease. As well as Stoptober, it has now been made illegal to smoke in a car with anyone under the age of 18. Change 4 Life Change4Life is a public health programme in England which began in January 2009, run by the Department of Health. It is the country's first national social marketing campaign to tackle the causes of obesity. Change4Life aims to help families and middle-aged adults make small, sustainable yet significant improvements to their diet, activity levels...
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...The increase in obesity among UK’s population has been a tremendous interest in healthcare since it is seen as one of the principal factor for causing cardiovascular disease and Type 2 diabetes, costing NHS even more (MRC, 2013). The occurrence of obesity has been so common in the overall population that it has become vital for nurses to be up to date with information regarding obesity issues. Nurses should also be able to use those obtained information to prevent and help recognize those who are already obese by providing them with treatment choices and lifestyle changes information. There are many aspects of obesity treatment which require particular expertise and insights and so doing research on it helps students to gain more information and deliver good practice in the future. Therefore, this essay will be focused on bariatric surgery among adult. Bariatric surgery is a surgery that alters the digestion process in which broken food is absorbed slowly than usual to minimize the amount of nutrients and calories absorption. This type of surgery is recommended for people who are extremely obese- body mass index (BMI) of 35 or above along with severe health problems. This procedure may be effective in reducing weight and treating comorbidities, however, it is costly and has associated risk similar to those of any surgeries (NHS, 2013).The growing number of bariatric surgery not only seems to be a significant contributor to NHS cost but also appears to increase various legal and...
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...13 September 2011 HEAL fact sheet Chronic disease: How do environmental factors play a role? This reference document was prepared in advance of UN Summit on Non-Communicable Diseases, 1920 Sept 2011 (http://www.who.int/nmh/events/un_ncd_summit2011/en/index.html) Non-communicable disease Worldwide, almost 60% of deaths and 43% of years of life lost (DALYS) are due to noncommunicable conditions. (1) In the WHO European Region, non-communicable diseases cause 86% of deaths and 77% of the disease burden (DALYS). (2) Cancer and the environment About 60% of cancers have causes other than lifestyle factors; these include environmental exposures. A WHO European Region conference in Asturias, Spain in March 2011 unanimously adopted a declaration which stated: "A substantial percentage of all cancer is caused by environmental and occupational exposures". (3) Expert scientific reviews have linked endocrine-disrupting chemicals to breast and prostate cancer. (4) A European Commission assessment of REACH prior to its introduction stated that if this legislation succeeds in reducing chemical-related diseases by only 10%, the health benefits are estimated at 50 billion Euros over 30 years. This corresponds with 2,200 to 4,300 fewer cancer cases in the workplace annually. (5) Children are especially vulnerable The Asturias declaration says: "Pregnant women, fetuses, infants, children and workers are especially vulnerable." (3) Childhood cancer is increasing at a rate of more than 1% per year...
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...Different types of disorders Project in Elective Definition: Phenylketonuria (PKU) is a rare condition in which a baby is born without the ability to properly break down an amino acid called phenylalanine. Described as an inborn error of amino acid metabolism, phenylketonuria (PKU) was the first genetic disorder found to be due to a specific enzyme deficiency, resulting in a patient's inability to metabolise a specific amino acid appropriately. Classical PKU is caused by a deficiency of the enzyme phenylalanine hydroxylase (PAH). Over 70 different mutations on the PAH gene found on Chromosome 12 have been found to cause the almost complete absence of PAH as seen in PKU patients. PKU patients deficient in PAH are unable to metabolise the amino acid phenylalanine leading to an accumulation of phenylalanine and it's metabolites within the body. PKU is an example of an autosomal recessive disorder. Causes Phenylketonuria (PKU) is inherited, which means it is passed down through families. Both parents must pass on the defective gene in order for a baby to have the condition. This is called an autosomal recessive trait. Babies with PKU are missing an enzyme called phenylalanine hydroxylase, which is needed to break down an essential amino acid called phenylalanine. The substance is found in foods that contain protein. Without the enzyme, levels of phenylalanine and two closely-related substances build up in the body. These substances are harmful to the...
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...MHR1000 FOUNDATIONS FOR NURSING PRACTICE: MENTAL HEALTH Mental Health Issues And Its Effects Upon The Individual, Their Carers, Family and Friends Summative Assessment 3299 Words 10th July 2013 Identifying and Discussing a Mental Health Condition and Diagnosis Schizophrenia is a widely recognized chronic and severe psychiatric disorder which according to the National Institute for Health and Care Excellence (NICE, 2009) guidelines, affects one per-cent of the UK population. Schizophrenia can be classified as an overall category for the mental illness; however, diagnostic tools such as the International Classification of Diseases (ICD-10) and the Diagnostic and Statistical Manual of Mental Disorders (DSM-IV) reveal the variations of the psychiatric disorder. This essay will explore and focus on one specific subtype of the mental illness. Paranoid Schizophrenia. According to T.Davies and T.Craig (2009, p45), Paranoid Schizophrenia is one of the most common subtypes of the psychotic illness which affects the individuals variation of emotion, thinking and behaviour. Through extensive research, this essay will uncover the definition of paranoid schizophrenia, its manifestations and possible causes. Key issues such as symptoms, epidemiology, prevalence, co-morbidity, prognosis, treatment and interventions will also be critically reviewed and discussed. Lastly, this essay will also analyse guidelines, policies and regulations that influence interventions...
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...publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of Whurr Publishers Limited. This publication is sold subject to the conditions that it shall not, by way of trade or otherwise, be lent, resold, hired out, or otherwise circulated without the publisher’s prior consent in any form of binding or cover other than that in which it is published and without a similar condition including this condition being imposed upon any subsequent purchaser. British Library Cataloguing in Publication Data A catalogue record for this book is available from the British Library. ISBN 1 86156 216 0 Printed and bound in the UK by Athenaeum Press Ltd, Gateshead, Tyne & Wear. Contents Series Preface Introduction Background Current health targets – Saving Lives: Our Healthier Nation Nutritional issues highlighted in Saving Lives: Our Healthier Nation Contents Chapter 1 A healthy diet Dietary reference...
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...balance energy, sharpen the mind and improve children’s mood- allowing children to greaten their potential both inside and outside the setting. 2.2 Describe the possible consequences of an unhealthy diet There an many ways unhealthy diets can affect children. 5 of these are: Behaviour- Children may suffer from problems of a attention deficiency or hyperactivity disorders. Children tend to become tired and very irritable if the diet doesn’t have enough of the 3 main requirements; carbs, fats and proteins. Mental development- This often slow down when children have a door diet. This is not noticed early but with symptoms like delayed speech, delayed coordination and slow learning patterns. Dental- Poor dental health is a common problem that comes with a poor diet. The intake of sugary junk foods is the reason for mouth bacteria and also cavities. Obesity- This is one of the most common problem of an unhealthy diet. Weight gain at a young age is the result of too much fats and sugar in the...
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...support young people, encourage active lifestyles and protect the environment. * Reached more than 100,000 young people through local partnerships and our education centers. * In 2013, we launched a new partnership with JINC, an organization bringing together companies and underprivileged young people to help students prepare for the world of work. Focusing on developing the skills needed to gain employment, volunteers and funding are provided for classes, interview coaching and one-to-one support. * In Sweden, we support Städa Sverige (Clean Sweden) to promote environmental awareness among young people. Since 2010, more than 4,000 participants have * Cleared litter from over 300 Swedish beaches. Through our projects with WWF-UK, we are working with community groups to improve water quality and undertake river restoration at the River Nar in Norfolk and the River Cray in South London 2-3) Metric People Empowering 5 million women to be entrepreneurs by 2020. * The Goal: Enable the economic empowerment of 5 million women entrepreneurs across our value chain by 2020. * Status: In progress as of December, 31, 2012 the 5 by 20 program had enabled approximately 300,000 women and has recently expanded to twelve countries. * Goal: A policy implementing no advertising to children under the age of 12 anywhere in the world. * Status: In progress, we do not market any of our beverages in programming where the audience is more than 35% children under 12 ...
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...8. MARKETING STRATEGY 8.1 The product 8.2 The place 8.3 The price 8.4 Promotion 9. BUDGET 10. IMPLEMENTATION. MARKETING PLAN FOR ANAMAZH COFFEE SHOP 1. EXECUTIVE SUMMARY This summary contain the marketing plan for Anamazh coffee shop in Aberdeen. It examines the market situation of coffee business in Aberdeen and the United Kingdom. The document analyze the size and trend of the business, explaining the macro and micro environment using PESTLE and 3Cs model to study factors that can impact on the intended business. Base on the situation analysis, the sustainability of coffee business in Aberdeen and the United Kingdom is achievable, UK is known as a nation with coffee drinkers. Furthermore, the brand competitors were critically examine. There are many coffee shops business in the United Kingdom and Aberdeen. In UK the three top leading coffee brands are Costa, Starbucks and Café Nero, likewise in Aberdeen. They have the larger market, therefore, Anamaze brand must take its competitive advantage to penetrate the market. The document also explain the key issues of the intended business and also make assumption on factors that can influence Anamazh coffee shop and the objectives of the business. Furthermore, the plan explains the target market for Anamazh coffee shop and how to position its brand in the market. It state clearly the market strategy for the business using the marketing mix concept to explain. Furthermore, the implementation plan is also analysis...
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...HubPages exploresign injoin now flag Explore»Food and Cooking (28,630) by drbj 981 Followers Doughnuts are Good for You Ads by Google Free Printable Coupons dealspl.us/printable_coupons Get Printable Coupons for Free. Save up to 80% off. Yummy! Ads by Google Dpughnuts Are Good for You One of the most beloved foods in the United States is the doughnut or as it is popularly spelled, donut. Who invented the doughnut? Where did it come from? What is it made of? Why is it called a donut or doughnut? Why do I care? Why? Because my beloved hubbuddy, frogdropping, challenged me to write about the history of the doughnut. So here is what I have learned from copious, painstaking research. History of the Doughnut To begin with, there are a number of conflicting statements about the origin of the doughnut; It may be Chinese in origin. But Germany, France, the Netherlands and Latin America also have valid claims. And this was hard to believe: archaeologists have unearthed fossilized bits of what look like – would you believe, doughnuts – underneath prehistoric Native American settlements in the southwestern U.S. Dutch olie-koecken (oily cakes) So no matter where they originated, here is how they came to America. Back in1669, there was a Dutch recipe for “olie-koecken” (oily cakes) which closely resembles today’s doughnut. It seems that Dutch and German cooks fried the left-over sweetened dough from baking bread in oil or pork fat and...
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...MacDonald’s Corporation History: McDonald’s Corporation is an American based world’s leading company in the fast food industry. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by Richard and Maurice. McDonald in 1948 they reorganized their business as a hamburger stand using production line principles. Ray Kroc joined the company in 1955 as a franchise. A McDonald's restaurant is operated by either a franchisee, an affiliate or the corporation itself. McDonald's Corporation revenues come from the rent, royalties, and fees paid by the franchisees, as well as sales in company-operated restaurants. In 2012, McDonald's Corporation had annual revenues of $27.5 billion, and profits of $5.5 billion. Products: Macdonald’s primarily sells hamburgers, cheeseburgers, chicken burgers, French fries, breakfast items, soft drinks, milkshakes and deserts including ice-creams. Currently restaurant also expanded its menu to include salads, fish, wraps, smoothies and fruits in order to change the taste of the consumers. Company also serve soup in the Asian countries. The menu of the company differs according to the serving countries like prawn burger in Singapore. In Germany and western European countries MacDonald’s serve beer also. Operating countries: Macdonald’s corporation is one of the largest fast food selling company. It have 31,800 flagship restaurants serving nearly 68 million people in each day among the 119 countries worldwide...
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