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Observation

In: Business and Management

Submitted By Meek89
Words 388
Pages 2
The name of the store that I chose to observe is Marshalls. They specialize in bringing brand named clothing for discounted prices to your entire family. The Marshalls store I chose to observe was the one located at 7506 W. Broad Street, Merchants Walk in Richmond, VA. When I went in to do my observation, I did it first as a shopper but as I walked around, I eventually turned into a customer. Before I went in, I knew that I wanted to buy something but I did not know if I was going to find something. I chose this organization because I had been in there before so I knew that they would have something that I may like. Another reason that I chose this organization is because every time I go in, I am greeted with a smile and a “hello”. They treat their customers as if they know them personally. I observed an associate that was in the children’s department. I was in that department because I was looking for some clothes for my 7 year old male cousin. As soon as I walked over there, she smiled and asked if there was anything she could help me with. She stopped what she was doing and helped me walk around and pick out different outfits for him. While I was in there, I observed how even though she was busy helping me, other customers came up to her with different question. Instead of her ignoring them, she asked me if she could help them and return to me. This was one of their policies to help any customer whenever they needed it. I also observed how she listened to everything that I was saying before she made any suggestions. She made sure that she had a clear understanding of what it was that I was looking for. Overall, I learned that it is important to find out customers wants and need so that the salesperson will be able to make the correct and accurate sales. I also learned that you have to treat customers the way you would want to be treated. I had such a great experience at this store that I would love to work there. I would love to help the customers with their purchases and put smiles on their faces.

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