...Social Marketing Campaigns and Children’s Media Use Social Marketing Campaigns and Children’s Media Use W. Douglas Evans Summary Media-related commercial marketing aimed at promoting the purchase of products and services by children, and by adults for children, is ubiquitous and has been associated with negative health consequences such as poor nutrition and physical inactivity. But, as Douglas Evans points out, not all marketing in the electronic media is confined to the sale of products. Increasingly savvy social marketers have begun to make extensive use of the same techniques and strategies used by commercial marketers to promote healthful behaviors and to counter some of the negative effects of conventional media marketing to children and adolescents. Evans points out that social marketing campaigns have been effective in helping to prevent and control tobacco use, increase physical activity, improve nutrition, and promote condom use, as well as other positive health behaviors. He reviews the evidence from a number of major recent campaigns and programming in the United States and overseas and describes the evaluation and research methods used to determine their effectiveness. He begins his review of the field of social marketing by describing how it uses many of the strategies practiced so successfully in commercial marketing. He notes the recent development of public health brands and the use of branding as a health promotion strategy. He then goes on ...
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...http://content.yudu.com/Library/A2nagu/SocialPsychologyAron/resources/3.htm Chapter 2 Methodology: How Social Psychologists Do Research Total Assessment Guide (T.A.G.) |Topic |Question |Factual |Conceptual |Applied | | |Type | | | | | |Multiple Choice |1 |2 | | |Introduction | | | | | | |Essay | | | | | |Multiple Choice |6,19,21 |9,10,11,12,13,14,15,16,18 |3,4,5,7,8,17,20 | |Social Psychology: An | | | | | |Empirical Science | | | | | | |Essay |240 | | | | |Multiple Choice |24,28,36,41,54,59,73,74,75, |27,29,31,33,34,35...
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...University of Phoenix Material Week 1 Assignment Worksheet Matching Match the following descriptions to the correct perspective: 1. ___B.___ perspective focuses on how learning experiences affect behavior, and focuses on behavior that is observable. 2. __E___ perspective focuses on the effect of unresolved conflicts from childhood, and how those conflicts unconsciously shape behavior. 3. __D___ perspective focuses on free will, conscious choices, and self-awareness, and views humans as distinct individuals with unique characteristics. 4. ___C__ perspective examines the mental processes used to obtain knowledge, and focuses on how information is processed, stored, retrieved, and manipulated. 5. __A___ perspective focuses on how factors like age, ethnicity, gender, sexual orientation, and income level influence behavior, attitudes, and mental processes. A. Sociocultural B. Behavioral C. Cognitive D. Humanistic E. Psychodynamic Table Provide a description of the function of the structures or hormones listed. |Structure |Hormone(s) released (if applicable) |Description or function | |Frontal lobe |CRH Corticotropin-releasing hormone |Helps with decision making | |Somatosensory cortex |CRH |Sensory receptive area for the sense of touch...
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...11/06/2012 Destination Management Plan: IACC internal board structure and terms of reference Introduction Put simply by Visit Wales, destination management is “…coordinating all the activities and services which impact on the visitor and their enjoyment of a destination”. Effective, quality destination management requires the involvement of all stakeholders through clear communication and transparent decision-making. In particular, this requires pro-active engagement between the three key partners: the local authority as destination managers, the private sector as the service providers and the North Wales Regional Tourism Partnership (TPNW), acting on behalf of Visit Wales. It also requires the involvement of a range of other parties with an interest in tourism, subject to local circumstances. There also needs to be a clear structure, terms of reference and lines of communication within the private and public sector partners/groups. There is no formally prescribed model for partnership working in destinations within or between the sectors. Different arrangements are being made in different areas and the local situation might require a tailored solution(s). It will be important to be flexible and adapt any model as experience dictates. The local authority’s role and structure in the context of the DMP The local authority comprises a large number of departments, most of which involve or have a bearing on the tourism sector. These are listed below with their tourism links...
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...SEXUAL Strategies Theory: An Evolutionary Perspective on Human Mating Winifred Gordon Southern New Hampshire University Sexual Strategies Theory: An Evolutionary Perspective on Human Mating Summary Because of the lower level of minimum parental investment incurred by men, short-term mating will represent a larger component of men’s sexual strategies than women’s sexual strategies (Buss & Schmitt, 1993). An Evolutionary Perspective on Human Mating by Buss & Schmitt examines the background on evolutionary theory when it relates to the human mating strategies. The article expands on how both men and women have particular psychological mechanism that triggers which relationships, short term or long term will help them choose a partner for life, when it relates to mating relationships. The article discussed the effects on long-term relationships and how these types of relationships, compares to the short term, which are known to be called brief affairs, one stand, or temporary liaison time lengths. “Long temporal durations, however, mating relationships can last for a few months, a few days, a few hours, or even a few minutes” (Buss & Schmitt, 1993). The article described key hypotheses and predictions that give an outlined summary on theories that were empirically tested that identify sensitive problem in relations with sexual accessibility fertility, commitment seeking and avoidance, paternity certainty, male and females value, and parental investment. In comparison...
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...What is Leadership? Leadership is a process of getting things done through people. Leaders are getting things done by working through people. Leadership has been described as the "process of social influence in which one person can enlist the aid and support of others in the accomplishment of a common task”. (Chemers, M. M. (2002). Meta-cognitive, social, and emotional intelligence of transformational leadership: Efficacy and Effectiveness. In R. E. Riggio, S. E. Murphy, F. J. Pirozzolo (Eds.), Multiple Intelligences and Leadership.)1 In today’s world, definition of leadership is changing. A leadership guru, Barry Posner, makes the following observations about the needed change in how business leadership is viewed: In the past business believed a leader was like the captain of a ship: cool, calm, collected. Now, we see that leaders need to be human. They need to be in touch, they need to be empathetic, and they need to be with people. Leaders need to be a part of what’s going on, not apart from what’s going on.1 Leadership Behaviors Noted leadership researchers House and Podsakoff have summarized the behaviors and approaches of great leaders that they drew from modern theories (e.g., charismatic and transformational) and basic research findings as follows1: Vision; Great leaders articulate and ideological vision that is congruent with the deeply held values of followers, a vision that describes a better future to which the followers have a moral right. Passion and self-sacrifice;...
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...perspectives attempts to describe different patterns in personality, including how these patters form and how people differ on an individual level. Psychoanalytic Perspective emphasizes the importance of early childhood experiences and the unconscious mind. This perspective was created by psychiatrist Sigmund Freud who believed that things hidden in the unconscious could be revealed in a number of different ways, including through dreams, free association and slips of the tongue. Freud’s work shaped the fields of clinical psychology and psychiatry. He also argued that personality is divided into three structures: 1. The id, which is the primitive, instinctive component of personality that operates according to the pleasure principle. 2. The ego, which is the decision making component of personality that operates according to the reality principle. 3. The superego, which is the moral component of...
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...The Methodology of Positive Accounting Charles Christenson The Accounting Review, Vol. 58, No. 1. (Jan., 1983), pp. 1-22. Stable URL: http://links.jstor.org/sici?sici=0001-4826%28198301%2958%3A1%3C1%3ATMOPA%3E2.0.CO%3B2-Z The Accounting Review is currently published by American Accounting Association. Your use of the JSTOR archive indicates your acceptance of JSTOR's Terms and Conditions of Use, available at http://www.jstor.org/about/terms.html. JSTOR's Terms and Conditions of Use provides, in part, that unless you have obtained prior permission, you may not download an entire issue of a journal or multiple copies of articles, and you may use content in the JSTOR archive only for your personal, non-commercial use. Please contact the publisher regarding any further use of this work. Publisher contact information may be obtained at http://www.jstor.org/journals/aaasoc.html. Each copy of any part of a JSTOR transmission must contain the same copyright notice that appears on the screen or printed page of such transmission. The JSTOR Archive is a trusted digital repository providing for long-term preservation and access to leading academic journals and scholarly literature from around the world. The Archive is supported by libraries, scholarly societies, publishers, and foundations. It is an initiative of JSTOR, a not-for-profit organization with a mission to help the scholarly community take advantage of advances in technology. For more information regarding JSTOR, please...
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...Critical Review of Family Violence Theories Jane A. Rodriguez # 660084749 SWK 450 Inside Family Violence Professor Dale Shank L.M.S.W October 1, 2012 Abstract The theories that I have chosen for my paper are: race, class, and gender theory, and social learning theory. The race, class and gender theory is based on statistics on race such as the example that the book gives about African American men dying prematurely than their white counter parts (Hattery and Smith 2007). The fact is that there are more blue collar workers who are African American, and involved in physical labor. There is also more poverty, and lack of health care which can lead to more stress with the African American population. My paper will discuss the pros and cons of this theory. The second theory the Social Learning theory is a perspective that states that people learn within a social context. It is facilitated through concepts such as modeling and observational learning. Critical Review of Family Violence Theories In her now classic Black Feminist Thought (2000), Patricia Hill Collins put forth a comprehensive approach for understanding the intersections of race with gender, sexuality, and class in the lives of black women and men. Hill Collins explained that “oppression cannot be reduced to fundamental type, and that oppressions work together in producing injustice” (2000:18). In using this intersectional framework, she critiqued previous scholarship in which on dimension of inequality...
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...Question 1(word count 897) From its humble beginnings the McDonalds organisation has continuously looked to engage everyone within the business to help identify and solve problems and has made the elements of leadership, participation, team-based structures, strong adoptive cultures, employee empowerment and the open sharing of information key pillars in which it has built itself from the ground up. Sustainable development has also been at the forefront of the McDonalds organisation and is an integral part of the continued success of the organisation and its ability to weather the storm from critics regarding the quality of its “fast food” in recent years and stay ahead of its competitors. McDonalds has a rich heritage of leadership and investing in its leaders. In 1961 Hamburger University was established in Elk Grove, Ill to train restaurant staff and management in the consistent procedures of the restaurants operations and create a culture that has continued. The 2008 CEO Jim Skinner worked his way up from Trainee Manager. Skinner is also a man of values and ethics: When McDonald’s was blamed for the obesity problem, he helped direct the company to take responsibility and help create a solution rather than pass the blame. Thus, Skinner can be seen as a moral leader. McDonalds prides itself on leading from the top down but also encouraging ideas and innovation from the bottom up. Ray Kroc has encouraged a participative strategy at McDonalds from the beginning with some...
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...attitudes. Therefore this essay will show that police officers should be required to have tertiary qualifications as it allows for a better style of policing. Ensuring police officers have tertiary qualifications will reduce the risk of police officers abusing their authority, therefore societal fear should subside. Research conducted by Paoline III and Terrill (2007) using two data sets (the systematic social observation of police officers and interviews with those officers) shows that having tertiary qualifications will reduce the possibility of police officers using force as a means for compliance. The systematic social observation approach provided data comparing officers with high school education with officers with some form of college/university education and those with a bachelor degree. The results showed that those with a bachelor degree were less likely to use verbal force and significantly less physical force. These findings illustrate the importance of police officers obtaining tertiary qualifications. Similarly, Rydberg and Terrill (2010) also conducted observational data and once again the data suggested that having higher education significantly reduces the likelihood of force taking place. For example, 68%...
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...2014 Assessing Communication Competency for Intercultural Adaptation BRENT D. RUBEN of the recurrent problems associated with interpersonal, group, organizational, and intercultural training in communication is the assessment of outcomes. An approach is suggested for the evaluation of training and selection of programs utilizing behavioral assessment of One participants’ or communication competence. The method involves the systematic collection and analysis of behavioral observation data along one predetermined dimensions by one or more observers. Prelimiof pilot instruments indicates that the methodology provides a relatively efficient technique for generating reliable assessments of interactive competence in a variety of social settings. A range of uses of behavioral assessment techniques in communication training are discussed, and an application in intercultural adaptation training and selection is explored in some detail. nary use several A recurring problem associated with interpersonal, group, and...
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...Chapter- One Introduction Report Objective The objective of this report is to identify “Causes of Low Market Demand of Rupali Bank Ltd and Measures to Change the Situation”. This report is done in order to analyze the causes of low market demand which influence customer satisfaction from Rupali Bank Ltd and measures to change the situation. In the current competitive market though different banks are providing different services to grab maximum market share, still customers have their own evaluation or judgment to find the satisfaction level of the service provided by the banks. Market demand depends on customer satisfaction. Analyzing the causes of low market demand is a complex process and sometimes customers even measure their satisfaction based on such factors that they even don’t have clear idea about those issues or factors. The underlying problem in predicting customer choice resides much more in the fact that market demand depends on many different criteria simultaneously, including brand, service and product quality, performance, price, features, and so on. This problem is further confounded in service applications, where customers may consider intangible features and characteristics of the market offerings for e.g., service quality, benefits, safety and trust; interactions between service providers and customers. Thus, incorporating customer preferences and choices into day-to-day managerial decisions is extremely important for today’s highly competitive environment...
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...strategies for reaching objectives Mission Statement: A statement of the organisations purpose - what it wants to accomplish. It acts as an invisible hand that guides people. * What business are we in? * What customers should we serve? * How should we develop the company’s capabilities? Example: Disney – Product, “we run theme parks”. Market, “we create fantasies” Understanding external influences (e.g. consumerism, environmentalism) and Environmental Influences SWOT: (Micro) Understanding the marketing environment - used to evaluate a companies (S) strengths, (W) weaknesses, (O) opportunities, and (T) threats. PEST: (Macro) analysis of external environment that can affect the company – Political, Economic, Technological, Social * Political:...
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...learning and personal growth Definitions * PSYCHOLOGY: The scientific study of the behaviour of individuals and their mental processes * SCIENTIFIC METHOD: The set of procedures used for gathering and interpreting objective information in a way that minimizes error and yields dependable generalizations * BEHAVIOUR: The actions by which an organism adjusts to its environments * The subject matter of psychology largely consists of the observable behaviour of humans and other species of animals * Psychologists focus on behaviour in individuals Goals of Psychology 1. Describing what happens 2. Explaining what happens 3. Predicting what will happen 4. Controlling what happens Describing What Happens * The first task in psychology is to make accurate observations about behaviour * BEHAVIOURAL DATA: Observational reports about the behaviour of organisms and the conditions under which the behaviour occurs or changes * From broad, general, and global aspects all the way to microscopic details of the organism under study * Reporting facts as they actually occur (Free of any bias or subjectivity) * Each level of analysis yields information essential to the final composite portrait of human nature that psychologists hope ultimately to develop Explaining What Happens * Explanations deliberately go beyond what can be observed * Explanations in psychology usually recognize that most behaviour is influenced by a combination...
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