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Oil Bp Company

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SWOT analysis Strengths * One of the biggest in the energy sector * Dominant market position, top in market * Huge geographical reach * High quality global operations * Very strong brand name | Weaknesses * Cost of environmental hazards * Decline in crude oil and natural gas production * Reaching maturity * Controversies and criticisms * Negative perception | Opportunities * Increasing fuel/oil prices * Increasing natural gas market * More oil discoveries * Expand export market * Investment in the alternative energy business | Threats * Government regulation * High competition * Environment regulation * Increasing cost of operations |

Environmental Analysis
Macro environmental factors For the macro environment analysis we have chosen PESTLE analysis, which will give us details about the Political, Economical, Social, Technological, Legal, and Environmental analysis. 1. Political – Due to global warming issues and greater climate destabilization governments are creating a strong barrier on oil excavations; besides encouraging such industries into find out more sustainable forms of energy. Also on whole the energy market is becoming more volatile due to the treat of geopolitical instability. The global energy market is becoming more elastic due to continued oil demand from the thirds world countries. 2. Economical – Economy is supported by the energy reserves in that country. As well due substantial increase in the alternative energy sources supply are expected to grow in the next few decades rapidly. 3. Social – The amount of environmental damages destroyed BP’s brand image. 4. Technological - BP has advanced technology in deep water exploration; the are concentrating on energy efficiency, investing in low carbon future and production of more efficient energies. Find other ways of alternative

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