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PUJ versus AUV
Rivalry of Development and Survival In and Out of the Road
The Case of Transport Industry in Metro Manila Philippines

Candy Lim Chiu, MBA, Kyoto University, Kyoto, Japan
Hiromi Shioji, D. Econ, Kyoto University, Kyoto, Japan

ABSTRACT

The Public Utility Jeepney (PUJ) industry’s days are numbered despite the fact that it is an epitome of Philippine ingenuity on hybrid vehicle, cheap transportation, means of livelihood and employment generator that spans more than 50 years as the King of the Road. Its detour in the Philippine economy continue to be challenge by factors such as indirect government support, environmental issues, social demands, economic crisis, transport competition and entrance of substitution of Asian Utility Vehicle (AUV) that collide from all direction living the industry in jeopardy. This paper examines the similarities, differences and trends of transport business and industry in the Philippines concentrating to two major rival mode namely PUJ and AUV where it present diverse lessons to be shared for future studies of transportation business and industry around the globe. Ultimately, it aims to make recommendation on measures of ensuring a level of playing field between the players with the existence of substantial economic potential, industry improvement and concrete policy instrument.

INTRODUCTION

From downtown city of Metro Manila famously overcrowded public utility vehicles (PUV) headed by the legendary Public Utility Jeepneys (PUJ) and the contemporary Asian Utility Vehicles (AUV) riding the waves of the city commuter and connecting businesses as it may sees as strong at it seems. The transport industry is in era of great change. It is probably the best transport systems that were created to cater the Filipino way of living but it beset by challenges and problems that threaten to cause

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