...Sahabzada Aunuddin Qadri, Muhammad Saad Khan, Hammad Tajalli | Edible Oil Industry | Managerial Policy | 1. Introduction of Product and Service in the World: Cooking oil consists of edible vegetable oils derived from different plants, amongst which the famous are olives, peanuts, and sunflower. Cooking oil is used to prepare food, fry food and also used for salad dressing. It has been around for thousands and thousands of years. The Chinese and Japanese have been using cooking oil since 2000 BC. Many other civilizations have used cooking oil before and after that. Therefore, to track the exact date of the invention is impossible. The Chinese were fond of Soy Cooking Oil and have been using it for a long time. Vegetable oil, a type of cooking oil, began to be processed by old civilizations, utilizing whatever food they had. Early civilizations learned to use the sun, to heat, oily plant until the plant exuded oil that could be collected. In Mexico and North America, peanuts and sunflower seeds were roasted and beaten into a paste and then boiled in water. The oil that rose to the surface was then skimmed off. Africans also grated and beat palm kernels and coconut meat and then boiled the resulting pulp, taking the hot oil off the water. Due to technological advancements, we now have new types of vegetable oil. Corn oil was extracted first in the 1960s. Cotton oil, grapeseed oil, watermelon seed oil, and many others are now considered as beneficial. Earlier, they were...
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...constructed around a very high intake of fruits, vegetables, whole grains, nuts and legumes; a moderate consumption of fish, shellfish, poultry, eggs, dairy and olive oil; and a very limited consumption of red meat, processed foods, sugary foods and saturated fats. Adequate consumption of water is necessary and wine can be consumed in moderation (Del Chierico, Vernocchi, Dallapiccola, Putignani). In recent years there has been significant scientific evidence suggesting that closely following the Mediterranean diet provides adequate nutrient intake and can help decrease the risk of non-communicable, chronic disease for which multiple factors including diet and lifestyle can be attributed (Egger). In order to decrease the risk for cardiovascular disease, type II diabetes, some cancers, increase overall well-being, and reduce the monetary burden of these chronic diseases, Americans should consider adopting the Mediterranean diet. Cardiovascular disease is the leading cause of death in the United States, with an estimated 610,000 people dying because of it each year. Poor diet and obesity are two of the leading risk factors associated with this disease (“Heart Disease Facts”). Because cardiovascular disease is considered a low-grade inflammatory disease, there has been great interest in the anti-inflammatory effects associated with the Mediterranean diet (Sofi, Abbate, Gensini, Casini). Olive oil, which is high in oleic acid, monounsaturated fatty acids and polyphenols, is the main source...
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...Executive Summary. B-Well Grapeseed Oil is i a pure grape seed oil imported from South Africa. This report investigates and analyses the market for edible oil in China, grape seed oil in particular, to find out whether it would be profitable to sell it in China and find out the best channel of distribution. The study consists of both macro and microenvironment analysis based on secondary research of industry research reports and local government statistics. Moreover, this report aims to provide recommendations on the best ways to launch the product and proposes possible marketing strategy. TABLE OF CONTENTS. EXACUTIVE SUMMARY TABLE OF CONTENTS 1.INTRODUCTION 2.PROJECT STRUCTURE MARKET RESEARCH 3.1 MEGA ENVIRONMENT ANALYSIS 3.1.1 ECONOMIC ELEMENT 3.1.2 POLITICAL/LEGAL ELEMENT 3.1.3 TECHNOLOGICAL ELEMENT 3.1.4 SOCIO-CULTIRAL ELEMENT 3.2 MARKET POTENTIAL 4. MARKETING STRATEGY 4.1 INTERNAL SWOT ANALYSIS 4.2 MARKETING STRATEGY THROUGH MARKETING MIX 4.3 MARKETING PROPOSAL REFERENCES 1. INTRODUCTION Nan Fei Long Food Trade Co. Is a company established in 2011 and is a Wholly Owned Foreign Enterprise (WOFE) with the centre of operations in Wuxi. The company sells pure grape seed oil produced in South Africa.The company is interested in expanding their operations and looking at importing the product to China. The owner of the business is looking...
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...Natural Insect Repellents | | | Maintain a healthy lifestyle with ALVEO | Around the world millions of people spend a lot of money on buying insect repellents for domestic use. This is a very important investment for families as insects and various arthropod pests spread dangerous diseases, killing or sickening millions of people each year. In fact, the health of a family may sometimes depend even on the choice of insect repellent being used at home. Insects and other disease spreading pests can threaten the health and lives of families and individuals in a community, many lethal diseases such as Lyme disease, bubonic plague, dengue fever and malaria, for example, are spread by biting or stinging pests. The pests include all insects, example, the mosquito is responsible for spreading malaria, as well as ticks which spread Lyme disease. The citizens of first world countries typically tend to become infected through the bite or sting of insects and bugs while they are abroad. Indeed, travelers to exotic locales are often affected by nasty diseases transmitted by insects or bugs and bring such disease home with them. The greatest dangers lurk closer home and one need not travel across the world to face tiny pests. Many local insects and bugs in North America can cause serious diseases. Therefore, protecting the entire family through the prudent use of good quality insect and bug repellents is a necessity. Insects and bugs as vectors Each year, millions of people die...
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...Gaeta in 997 AD, which states that a tenant of certain property is to give the bishop of Gaeta duodecim pizze every Christmas Day, and another twelve every Easter Sunday". Suggested etymologies include: The Ancient Greek word πικτή, "fermented pastry", which in Latin became "picta", and Late Latin pitta > pizza. Compare Greek pita bread and the Apulia and Calabrian pitta. The Ancient Greek word πίσσα, "pitch", or pḗtea, "bran" . The Italian word pizzicare meaning "to pluck", which refers to pizza being plucked quickly from the oven . The Old High German word bizzo or pizzo meaning "mouthful", which was brought to Italy in the middle of the 6th century AD by the invading Lombards. History The ancient Greeks covered their bread with oils, herbs and cheese. Modern pizza evolved from similar flatbread dishes in Naples, Italy in the 18th or early 19th century. Prior to that time, flatbread was often...
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...Quiz Note: It is recommended that you save your response as you complete each question. Question 1 (1 point) Senator Brown wants to increase taxes on people with high incomes and use the money to help the poor. Senator Johnson argues that such a tax will discourage successful people from working and will therefore make society worse off. An economist would say that Question 1 options: we should agree with Senator Brown. we should agree with Senator Johnson. a good decision requires that we recognize both viewpoints. there are no tradeoffs between equity and efficiency. Save Question 2 (1 point) When you calculate your true costs of going to college, what portion of your room-and-board expenses should be included? Question 2 options: Your full room-and-board expenses should always be included. None of your room-and-board expenses should ever be included. You should include only the amount by which your room-and-board expenses exceed the income you earn while attending college. You should include only the amount by which your room-and-board expenses exceed the expenses for rent and food if you were not in college. Save Question 3 (1 point) Which of the following is not generally regarded by economists as a legitimate reason for the government to intervene in a market? Question 3 options: to promote efficiency to promote equality to enforce property rights to protect an industry from foreign competition ...
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...Company Analysis Agricultural Cooperatives Union is a company with many years of experience and presence in the production and export of local products such as olive oil, citrus fruits, and a special variety of currants named Vostizza currants (P.D.O). The cooperative Union was founded in 1935 and the active members (which are also the growers) of the company are estimated to be 6000. According to Organization of inspection and certification of organic products (2011) the company is certified for its organic products. The estimated organic production of the Vostizza currants for the year 2009-2010 was about 600.000 kg . Yet, the company has been certified with ISO9001:2000, HACCP and BRC. The laboratory of the company which is used for testing and controlling the quality of the products has been certified with ELOT-EN-ISO/IEC 17025:2005. The company has new and modern installations that are situated in Aeghio/Peloponese, 3 kilometers from the national highway and 166 kilometers from the port of Piraeus. The premises have been built according to the highest and strictest technological standards which guaranty the supplied quality and safety of the products that the company handles. Product Analysis Greek black dried grapes of the Black Corinth variety, also known as currants, are one of the products with the largest demand in world markets today. Raisins are distinguished between currants and sultana raisins which are widely produced in countries like USA, Turkey, Iran...
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...Can essential fatty acid supplementation play a role in the treatment of Attention-Deficit Hyperactivity Disorder? For submission 22nd April 2006 Dissertation, 3rd Year ION Contents Abstract 3 1.0 Introduction 4 1.1 Prevalence 4 1.2 Diagnosis 4 DSM-IV Checklist for Diagnosing ADHD 6 Figure 1. DSM-IV Checklist for Diagnosing ADHD 6 1.3 Associated Conditions 7 1.4 Prognosis 7 1.5 Aetiology 7 1.5.1 Genetics 8 1.5.2 Environmental Influences 8 1.5.3 Essential Fatty Acids 8 1.5.4 Food Sensitivities 9 1.5.5 Heavy Metal Toxicity 9 1.5.6 Nutrient deficiencies 9 1.5.7 Pregnancy/birth trauma 10 1.5.8 Hypoglycaemia 10 1.5.9 Digestive 10 1.5.10 Thyroid 11 1.6 Clinical Management 11 1.7 Understanding the Role of Essential Fatty Acids 12 1.7.1 What are Essential Fatty Acids? 12 Figure 2. Major Food Sources of Essential Fatty Acids 12 Figure 3. Omega-3 and Omega-6 metabolic pathways 13 1.7.2 Essential Fatty Acids and Brain Function 13 1.7.3 Physical Signs of Fatty Acid Deficiency 14 2.0 Literature Review 15 2.1 DHA Supplementation 15 2.2 Combined DHA, EPA, GLA Supplementation 18 2.3 Combined EPA, DHA, ALA Supplementation 19 2.4 ALA Supplementation 22 2.5 Summary of studies reviewed 23 Figure 4. Summary of Studies Reviewed 23 3.0 Discussion 24 3.1 Future Research 27 4.0 Conclusion 28 5.0 Nutritional Strategy 29 5.1 Benchmarking 29 5.2 Dietary Strategy 29 5.3 Lifestyle Strategy 29 5.4 General Supplement programme...
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...there were 45 public companies in the North American food distribution sector. • Now – just over 20 Quebec’s retail food sales market is dominated by three distributors Company C Market Share Quebec Supermarkets All Food Canada Supermarkets All Food Loblaws (Provigo) 36% Sobeys (IGA) Metro (A&P) Safeway Overwaitea Wal-Mart a at Costco Other Source: CIBC World Markets 30% 93% 26% 22% 5% 9% 8% 41% 78% 20% 15% 8% 6% 10% 33% 76% 15% 12% 7% 5% 6% 7% 15% 60% 30% 27% 7% But the food supply has become more fragmented… fragmented ! Supermarkets are losing market share Estimated retail food sales by network Canada – 2007-2008 Type of business Supermarkets Pharmacies Ph i Warehouse clubs Discount stores Convenience stores Other TOTAL Sources: CIBC World Markets, Statistics Canada Sales S l ($ million) Market M k t share 80.4% 2.1% 6.7% 5.4% 4.8% 0.5% Growth 4% 7% 5% 11% 2% 14% 5% $61,390 $1,630 $1 630 $5,100 $4,115 $3,680 $415 $76,330 $76 330 Competition is increasing ! In Ontario, supercentres have transformed the competitive landscape. landscape Increase – In-store food purchases Canada 7.7% Growth in food sales* Canada 3.3% Ontario 3.2% Quebec 4.2% Per capita food store spending 2007 Canada Ontario Quebec 8.5% 6.8% 9.9% 9 9% 2008 8.4% 6.7% 10.1% 10 1% * Supermarkets and convenience stores Source:...
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...A Report in to the Tunisian wine industry Introduction This report will focus on the attractiveness of the Tunisian wine industry, and will determine whether the country is a suitable investment option, using Porters national diamond to analyse certain determinant factors. These include: Factor conditions, demand conditions, supporting industries, rivalry, structure and culture, chance and the impact of the government as seen in figure 1.Porter argues that the competitive advantage of certain industries in different nations depends upon four main aspects which form the diamond (Peng, 2014). The report will also consider contemporary management issues and suggest a mode of entry. Figure 1 Porters national diamond Tunisia is a country located in Northern Africa, bordering Libya and Algeria. It has a mixed economic system, with some private freedom along with a centrally planned economy, including some strict government regulation. Tunisia is a member of the African Union (AU) and Council of Arab Economic Unity (CAEU) (Global Edge, 2014). It also has close trading relations with Europe. Key exports include mechanical and electrical industries, textiles and apparel, food products, petroleum products, chemicals, and phosphates. Almost 70% of Tunisia’s exports go to the European Union (US Commercial Service, 2014). Part one: Porters national diamond (Extended version) Factor conditions: According to standard economic theory, factors...
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...Starbucks Corporation Company Profile 12/15/2011 Company Overview: Starbucks Corporation is a premier roaster and retailer of specialty coffee. The company operates in the US, Asia Pacific, the Europe Middle East Africa (EMEA) region, and Latin America. Starbucks is headquartered in Seattle, Washington and employs 137,000 people. The company recorded revenues of $10,707.4 million during the financial year ended September 2010* (FY2010), an increase of 9.5% over FY2009. The operating profit of the company was $1,419.4 million in FY2010 compared to an operating profit of $562 million in FY2009. The net profit was $945.6 million in FY2010 compared to a net profit of $390.8 million in FY2009. *Starbucks's financial year ends on the Sunday closest to September 30. The financial year ended October 3, 2010 was a 53-week period whereas the financial year ended September 27, 2009 was a 52-week period. Key Facts: 2401 Utah Avenue South, Seattle, Washington 98134, USA T: 1 206 447 1575 www.starbucks.com * NASDAQ National Market Ticker: SBUX * No. of Employees: 137,000 * Turnover (US$ Mn): 10,707.4 * Financial Year End: September Mission: To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time. Vision: We are committed to doing business responsibly and conducting ourselves in ways that earn the trust and respect of our customers, partners and neighbors. Business description: Starbucks Corporation...
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...A GLOBAL / COUNTRY STUDY AND REPORT ON “ _________________________________________” Submitted to (SARDAR PATEL COLLEGE OF ADMINISTRATION AND MANAGEMNT) IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF THE AWARD FOR THE DEGREE OF MASTER OF BUSINESS ASMINISTRATION In Gujarat Technological University UNDER THE GUIDANCE OF Name and Designation Submitted by (STUDENT NAME) [Batch: 2010-12, Enrollment No.:2006 to 2012] MBA SEMESTER III/IV (SARDAR PATEL COLLEGE OF ADMINISTRATION AND MANAGEMNT) MBA PROGRAMME Affiliated to Gujarat Technological University Ahmadabad March-2012 Students’ Declaration We, __________________________________, hereby declare that the report for global country report entitled “______________________________”in (Name of the country) is a result of our own work and our indebtedness to other work publications, references, if any, have been duly acknowledged. Place : …….. (Signature) Date : (Name of Student) ------------------------------------------------------ Institute’s Certificate “Certified that this Global /Country Study and Report Titled “……………… ……………” is the bonafide work of Mr./ Ms……… …………………….. (Enrollment No………..), who carried out the research under my supervision. I also certify further, that to the best of my knowledge the work reported herein does not form part of any other project report or dissertation on the basis of which a degree or award was conferred on an earlier occasion on this or any other candidate. Signature...
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...A comparative analysis of Operation management of Mother Dairy and Amul Submitted by: Group 7 Sayak Ray-159 Pranaw Gautam-160 Vineet Gautam-162 Pardep Jindal-169 Monika Agarwal-170 Shruti Gupta-178 Executive Summary India’s dairy sector is expected to triple its production in the next 10 years in view of expanding potential for export to Europe and the West. Moreover with WTO regulations expected to come into force in coming years all the developed countries which are among big exporters today would have to withdraw the support and subsidy to their domestic milk products sector. Also India today is the lowest cost producer of per litre of milk in the world, at 27 cents, compared with the U.S' 63 cent. Also to take advantage of this lowest cost of milk production and increasing production in the country multinational companies are planning to expand their activities here. Some of these milk producers have already obtained quality standard certificates from the authorities. This will help them in marketing their products in foreign countries in processed form. The urban market for milk products is expected to grow at an accelerated pace of around 33% per annum to around Rs.83,500 crores by year 2010. This growth is going to come from the greater emphasis on the processed foods sector and also by increase in the conversion of milk into milk products. By 2010, the value of Indian dairy produce is expected to be Rs 10,00,000 million. Presently the market is valued at...
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...1Target market analysis According to Hitt, Ireland and Hoskisson, market targeting plays a vital role in a firm’s effort to penetrate a new market (81). In its operation, Subways provides a wide range of fast-food products such as salads and sandwiches. Within the Japanese market, Subways intends to position itself as a healthy fast-food firm. The firm targets individual customers who have a high level of disposable income. The firm targets customers who have appreciated consumption of fast-foods. In its internationalization process, the management team conducts a comprehensive market analysis in an effort to determine the feasibility of the success. Some of the elements which the firm considers include political and economic stability. 2.1.2 Primary target market In its operation, Subways have appreciated the importance of understanding the consumers’ behavior. Through a market research, Subways identified a primary market that is composed of individual customers who integrated the consumption of healthy fast foods options. The firm’s primary target market is mainly composed of customers within the medium and high social class status. 2.2 SWOT Analysis 2.2.1Strengths The firm has adopted an efficient expansion...
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...offering 16 c) How does company position its offering in relationship to competitors in order to attract customers? 16 V- MARKETING MIX 17 A) PRODUCT POLICY 17 B) PRICING POLICY 18 C) DISTRIBUTION POLICY 19 D) COMMUNICATION POLICY 20 CONCLUSIONS 22 A) SWOT ANALYSIS 22 B) RECOMMENDATIONS 22 ANNEXES 25 Executive Summary Alter Eco is a Fair trade company which opened it first small store in PARIS in 1999. Few years later, Alter eco has expended it products range including the tea, chocolate, rice, coffee and few others products and developed the food product for retail chains. It first retailing partners is Monoprix. In 2003, one year after the development of the brand, alter eco launched another products as for example olive oil, hearts of palms and quinoa. More than their new products, they sold also their products in another stores as Cora, match and system U. In 2004, after the increases of the company in French supermarkets, Alter eco prepared it development in international country and try to market their products in retail chains in the northern hemisphere. During this year Alter eco opened an office in San Francisco and prepared for products launched in North America. In 2005, Alter eco is steel growing and developed a new...
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