...The Olympics are defined as a modern international sports competition held once every four years. Athletes will come from all over to compete in the sport that they are most best at. These athletes more formally known as olympians play the game to represent there country and talent.There are a couple different types of olympics including the Standard olympics, that are open to anyone and are the most known, the Paralympics, which are for the physically disabled athletes, and the Deaflympics, which are for the hearing impaired athletes. The Deaflympics also known as the Deaf olympics are sanctioned by the IOC (International Olympic Committee) Like all olympics. The Deaflympics have an interesting background with rules and regulations to follow and also diverse facts in every country in eluding the United States. The Olympics started in Greece about three thousand years ago, but the modern day Olympics that you see today started in 1896, when they were held in Athens. They had only thirteen...
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...The Olympics are a time for countries to come together and compete peacefully in sporting events. However, the Olympics have not always been a peaceful environment. The 1936 Olympics is a perfect example of this. During the 1936 Olympics which are better known as the Nazi Olympics, Hitler was wanting to show how superior German whites were to all races. Throughout the Olympics this idea backfired as many African Americans such as Jesse Owens dominated the Olympics. Another group of athletes that ruined Hitler’s intentions for the Olympics was a group of poor white boys from the University of Washington that won the gold medal in the boat race. In the book The Boys in the Boat: Nine Americans and Their Epic Quest for Gold in the 1936 Berlin Olympics David James...
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...to always be associated with boring, but as far as the ancient games go that assumption does not hold true. The ancient olympics were full of fun and excitement and surprisingly a lot of nudity and adultery. The history, culture, players, and events are the things that give the ancient Olympics the intrigue it needs to make it captivating. The Ancient Olympic games took place in the beautiful Olympia and lasted for many years They started over one thousand years ago, somewhere around 776 B.C, but nearly 12 centuries later it was put to a stop because of the Emperor Theodosius, who banned all pagan events, marked the end of the longest running event in antiquity (History). The games took place in Olympia because it was...
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...Special Olympics Washington offers an incredible opportunity for people with and without disabilities to grow. Creating leadership opportunities, developing the athletic skills of athletes across the board and bridging gaps between their organization and other organizations like ESPN that slowly caught on board to movement like this that aren’t simply about professional sports. What I have learned from my research is that Special Olympics truly does empower individuals and has strong connections to their success as individuals outside of sports. The need to promote and create Inclusive spaces for people with disabilities in Washington State is great. Specifically in Western Washington where the disability rate of Children 5-17 years old ranges...
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...University of Phoenix Material Understanding the Research Process Resources: Ch. 1, 2, and & 7 of Psychology This required Portfolio assignment will provide you with the opportunity to practice and hone your research skills. It has been designed to help you think scientifically about real world problems and issues and to apply your knowledge of the research process to various topics in Psychology. This assignment accomplishes that goal by challenging you to: • Differentiate between the common use of the word research and the use of the word research in the social and behavioral sciences • Identify the major steps in the research process using a classic study in Psychology as an example. Part I: Defining Research The word research is used in many different ways. Consider the following examples: • Your friend tells you that he intends to research different hair products before deciding on one to buy. • A real estate agent advises you to research home values in your neighborhood before putting your house on the market. • A police officer reports that she is doing ‘some research’ on possible motives for a crime that was committed. • A writer states that he does ‘extensive research’ before beginning his fictional works. Answer the questions below: 1. How is research defined in the social and behavioral sciences? Research within the social and behavioral sciences involve data being collected by empirical methods, and then statistically tested to prove or...
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...British brand: a significant brand for the world Introduction With the development of society, self- improvement for a country becomes more and more important. A country will fall behind its competitors if it does not possess particular characteristics and strength to obtain a better developing. As one of the developed countries, Britain shows a very positive attitude to make progress. During the fore period of the London Olympics in 2012, the British Council has held a campaign since 2012. It is the GREAT, which is to show the best of UK from different aspects, such as culture, education and tourism, and to promote the British brand. This essay analyzes the GREAT campaign to get the understanding of the British brand, and shows the connection among brand meaning, brand strength and brand values according to the meaning-based model of brand equity, the model helps understand a strong brand meaning creates strong brand strength, and strong brand strength with the drive of the organizational resonance generates brand value (Fournier et al.,2008). The British brand A brand is not useful and noticeable for consumers if it is short of significance in people’s lives, it just cannot trigger consumers’ need , then it will go to an end. In contrast, a brand that is with particular meaning for a person’s life can become a strong brand. Kahn( 2013) proposed four stages of the consumers’ purchasing process—living, planning, shopping and experiencing, which does not only emphasize...
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...The Disney movie Miracle, released in 2004, is based on a true story about one of the greatest moments in sports history. Gavin O’Conner, the director of the Miracle, tries to re-create the story surrounding the climatic 1980 Olympic hockey game between the USA and Russia, which provided Americans a much-needed boost in confidence and pride during a crisis-filled period of American history. The movie begins with several excerpts of national headlines through the 1970s, which gives the viewers a feel for the emotional state and problems of the nation during this time. The final excerpt is from a speech by President Jimmy Carter. President Carter is talking about what he believes is a fundamental threat to American democracy and he states...
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...Ethics have become an organizational priority. In the 21st century, ethics is neither a luxury nor an option. There is a growing impatience within society with selfish and irresponsible actions that impoverish some, while enriching the crafty. Hewlett Packard demonstrated its commitment to ethical integrity under the leadership of Carly Fiorina. The former CEO of Hewlett-Packard said of her six-year tenure, “Some of the most important choices I ever made were firing people who weren't conducting themselves with integrity” (Weil, 2007). In contrast, R. J. Reynolds Tobacco Company was caught covering up knowledge about the addictiveness of nicotine. Tolerating bad behavior to improve the bottom line and justifying it as “not really illegal” creates a climate that ultimately becomes corrosive. In addition to social responsibility, there are other compelling motivations for 21st century organizations to make ethical values a priority. More than simply a legal or moral responsibility, ethics need to become an organizational priority. Organizational leaders have a lot on their minds in today’s highly competitive world. They must keep abreast of rapid technological advancements, competitor’s products and services, the effects of globalization, and opportunities and threats within their own industry, to name the most obvious. Leaders must also keep a constant eye on the mission, vision, values, culture, strategy and goals of their own organizations. In the midst...
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...Business Morals Philosophy 201 February 7, 2016 Chelby Apel Ethics have become an organizational priority. In the 21st century, ethics is neither a luxury nor an option. There is a growing impatience within society with selfish and irresponsible actions that impoverish some, while enriching the crafty. Hewlett Packard demonstrated its commitment to ethical integrity under the leadership of Carly Fiorina. The former CEO of Hewlett-Packard said of her six-year tenure, “Some of the most important choices I ever made were firing people who weren't conducting themselves with integrity” (Weil, 2007). In contrast, R. J. Reynolds Tobacco Company was caught covering up knowledge about the addictiveness of nicotine. Tolerating bad behavior to improve the bottom line and justifying it as “not really illegal” creates a climate that ultimately becomes corrosive. In addition to social responsibility, there are other compelling motivations for 21st century organizations to make ethical values a priority. More than simply a legal or moral responsibility, ethics need to become an organizational priority. Organizational leaders have a lot on their minds in today’s highly competitive world. They must keep abreast of rapid technological advancements, competitor’s products and services, the effects of globalization, and opportunities and threats within their own industry, to name the most obvious. Leaders must also keep a constant eye on the mission, vision, values...
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...Bachelor of Business (Honours) In Accounting Semester 3 Module: Social Media Communications and Research CA 3 Rebranding and Corporate Identity Fails – learning from other`s mistakes Lecturer: Aisling Duhy Submission Date: 03/12/2012 Students: Shane O`Connor X00094606 Paige Crabtree X00088459 Table of Contents: Executive Summary Terms of reference Kodak company history Employee viewpoint Section 1 Rebranding Examples of rebranding fails London Olympics Tropicana Example of rebranding success Influence of alternatives Section 2 Research Exploratory research Focus groups In-depth interview Projective techniques Descriptive research Surveys Observations Panels Primary research recommendations Why use market research Why Kodak need to conduct primary research Results and conclusions references The survey Executive Summary The objective of this report is to pick a company and examine whether or not rebranding would be appropriate for a rebranding. My chosen company is Kodak Eastman. In This report I will cover the following things: Terms of Reference This report was commissioned by my Social Media Communications and Research lecturer Aishling as part of an assessment for that module within the Bachelor of Business (Honours) in Accounting at the Institute of Technology Tallaght. It accounts for 40% of the final marks and provides an insight into whether or not rebranding would be appropriate for my chosen company. My chosen...
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...is all forms of usually competitive physical activity which,[1] through casual or organised participation, aim to use, maintain or improve physical ability and skills while providing entertainment to participants, and in some cases, spectators.[2] Hundreds of sports exist, from those requiring only two participants, through to those with hundreds of simultaneous participants, either in teams or competing as individuals. Sport is generally recognised as activities which are based in physical athleticism or physical dexterity, with the largest major competitions such as the Olympic Games admitting only sports meeting this definition,[3] and other organisations such as the Council of Europe using definitions precluding activities without a physical element from classification as sports.[2] However, a number of competitive, but non-physical, activities claim recognition as mind sports. The International Olympic Committee (through ARISF) recognises both chess and bridge as bona fide sports, and SportAccord, the international sports federation association, recognises five non-physical sports,[4][5] although limits the amount of mind games which can be admitted as sports.[1] Sports are usually governed by a set of rules or customs, which serve to ensure fair competition, and allow consistent adjudication of the winner. Winning can be determined by physical events such as scoring goals or crossing a line first, or by the determination of judges who are scoring elements of the sporting...
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... In 1999, Olympic swimmer Gary Hall learned he was diagnosed with type 1 diabetes by his doctor and was told he would never swim competitively again. In 2000, Hall proved doctors and detractors wrong by winning his first Olympic gold in the 50 meter freestyle. He went on to do the same in 2004. Hall is living proof that life doesn’t end after a diabetes diagnosis. In fact, it can be just the beginning for him. Gary Hall is involved with a variety of organizations dedicated to support of diabetes such as The Gary Hall, Jr. Foundation for Diabetes supports cure focused research, including the work underway at the Diabetes Research Institute (DRI). Gary Hall serves on the Florida Board of Directors of the Diabetes Research Institute Foundation. He also is serving as the spokesman for an international DRI initiative that is exploring the potential benefits of physical exercise on autoimmune disease conditions. The ability to restore natural insulin production and normalize blood sugar levels without imposing other risks. Gary Hall has consistently delivered awareness and funding in the fight against Type-1 Diabetes, a disease the world’s fastest man in the water suffers from himself. A portion of the price of Barbasol cans with Gary’s likeness will be donated to Juvenile Diabetes Research Foundation. JDRF is a major charitable 501 organization dedicated to funding type 1 diabetes research. JDRF’s stated goal is to remove the impact...
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...Siemens is a leading technology business and one of the largest electrical and electronics engineering companies in the world. In the UK, it employs over 20,000 people and is in the top three electrical and electronics companies in the world. It has been a pioneer in innovation since 1843 when Siemens installed the first street light in Godalming, Surrey. In 2006, Siemens UK invested over £74.4 million on research and development. The company designs and manufactures products and services for both industrial customers and consumers. It operates in three main sectors: * In industry, Siemens develops systems for transport, for example, London’s traffic monitoring for its congestion charge scheme. It is also the second largest provider of trains for major UK rail companies like FirstGroup. Siemens also provides lighting and electrical systems for major construction projects. * In energy, Siemens’ work is wide-ranging. It makes systems for transmitting and distributing power for power companies including building power stations and wind farms. It also provides energy metering services, for example, water meters for businesses and consumers. * In healthcare, it specialises in equipment to help medical diagnosis, such as MRI scanners and imaging technology. It also provides equipment for testing blood in laboratories. Siemens’ technology appears in every aspect of everyday life, for example: * the electronic ‘eye’ (Hawk Eye) helps umpires in tennis and...
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...would be absolutely devastated. Every year hundreds of thousands of kids are born with some kind of disability. In the early 1960s, Eunice Kennedy Shriver, founder of the Special Olympics, “saw how unjustly and unfairly people with disabilities were treated. She also saw that many children with special needs didn’t even have a place to play” (specialolympics.org). Soon, her vision became a reality. Eunice held a summer day camp for young people with intellectual disabilities in her own backyard. Her goal was to “learn what these children could do in sports and other activities and not dwell on what they could not do” (specialolympics.org). Her vision eventually turned into the global Special Olympics movement. The Special Olympics’ Athlete oath, “Let me win, but if I cannot win, let me be brave in the attempt” (specialolympics.org). During the early 1960s, Eunice Kennedy Shriver noticed how unjustly people with disabilities were treated. These poor people were unable to participate in team sports let alone be able to contribute in individual sports all because they were born with a disability. However, thanks to the generosity of one by stander, she changed many lives forever. Eunice began a camp in her own backyard and eventually turned into a worldwide organization. The Special Olympics have been around since mid-1968. It is absolutely mind boggling how one person touched the hearts of thousands of disabled children and adults by giving them the opportunity to participate...
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...the USA, as the highest military spender, has 11 aircraft carriers compared to China who only has one. Overall, this is a good method of measuring superpower status. However, the data provided by this measure is distorted due to the exchange rate mechanism, it would be better if purchasing power parity was used instead. The measure of Olympic medals (2012) shows the USA at the top with a total of 104 medals, 46 of which were gold. This measure is beneficial, although arguably less so than the others, as it can show a countries ability to fund Olympic sport programmes whereby representative have access to some of the finest training and equipment in the world. It could potentially show the size of a population as it could be argued that the larger the population the more choice of representatives you are likely to have. Participation in the Olympics can result in a spread of culture. For example, basketball originated in the USA but is now played worldwide as a result of the Olympics. Also, upon seeing USA and China do so well in the Olympics other countries may attempt to imitate their practises which could result in cultural diffusion. Olympic medals can be utilised to measure superpower status to an extent but there are...
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