...The olympics originated from Ancient greece, it was created to display each city-states athletic talents. The tradition evolved into the modern Olympics beginning in 1892 which helped mold many factors that is being used in modern olympics. For instance nationalism has a huge effect on the Olympics, based on what the documents given have shown. The olympics were also used to help countries display their power, feminism, and to create peace among each country. All of these elements that were listed provide to the fierce nature of the olympics. Having documents that display what a majority of the country’s citizens help visual the majority of the world’s view on the games and if they are beneficial. First the olympics helped countries create peace among each other. Wars between the nineteenth and twentieth centuries have divided the world, for instance the cold war, WWI, and WWII. The reason the Olympics helped countries create peace is through the friendly athletic competitions that forced countries to unite together. Furthermore, Pierre de coubertin the founder of the modern Olympics view was to unite and revive the olympics, another view he had is to “reduce the chances of war”( Document 1) and to create ally’s through the olympics. According to...
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...1. The writer establishes a common ground near the ending of the first paragraph. The writer establishes that the opposing side and himself want the Olympic games to keep going on. He suggests a solution to establish permanent Olympic sites in countries that exhibit the core values of the Olympic Games. On that take if the writer is able to complete the solution both sides will be satisfied. The writer is successful because he finds a solution that benefits both sides of the argument. Both sides are given what they wanted and at the end they both get to watch the Olympic games. 2. The evidence the writer supplies to support his viewpoint is when he talks about China’s repeating violation of human rights and the heavily debated decision to put the 2008 Summer Olympics in Beijing. The writer provides the evidence that says, “not only did China invade Tibet in the 1950s, but it has continued to use harsh measures to suppress political dissent (“Speak Out”). The writer provides the evidence that says, “Tibet, China also sold weapons to Sudan that were used to carry out the genocide in Darfur” (Nabaum 1)....
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...paragraphs. Questions are only a guidance. Reports 1) What was the purpose of each report (report 1, report2, report3)? 2) Who is the audience for each report? 3) How did you make sure you met the requirements of each publication? 4) How did you make sure you observed copyright for each publication? 5) Reports The purpose for the three reports was to create the three course meals for the people attending the Olympics 2012.The audience for the report is for every age group. To make sure that I met the requirements of each publication I had to try my best at it then get my teacher to check over it to make sure I was successful at doing it. I recorded the sources information by using a source table. I made sure that the reports met the needs for my audience by making sure there was a little bit of everything, e.g., less junk food and more healthy foods. The feedback helped me with this section because it helped me improve my work. Meal card The purpose for the meal card was to create a type of menu for the audience/ people attending the Olympics to help them choose what they wanted to eat. The...
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...is all forms of usually competitive physical activity which,[1] through casual or organised participation, aim to use, maintain or improve physical ability and skills while providing entertainment to participants, and in some cases, spectators.[2] Hundreds of sports exist, from those requiring only two participants, through to those with hundreds of simultaneous participants, either in teams or competing as individuals. Sport is generally recognised as activities which are based in physical athleticism or physical dexterity, with the largest major competitions such as the Olympic Games admitting only sports meeting this definition,[3] and other organisations such as the Council of Europe using definitions precluding activities without a physical element from classification as sports.[2] However, a number of competitive, but non-physical, activities claim recognition as mind sports. The International Olympic Committee (through ARISF) recognises both chess and bridge as bona fide sports, and SportAccord, the international sports federation association, recognises five non-physical sports,[4][5] although limits the amount of mind games which can be admitted as sports.[1] Sports are usually governed by a set of rules or customs, which serve to ensure fair competition, and allow consistent adjudication of the winner. Winning can be determined by physical events such as scoring goals or crossing a line first, or by the determination of judges who are scoring elements of the sporting...
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...Samsung Company Analysis Samsung, one of the leading brands around the world. It sells wide range of electronic appliances and technology such as television, personal computer and mobile phone. It accounted for more than 220,000 employees across the globe with it headquartered in Seoul, South Korea (Datamonitor360). Byung-Chull Lee started his business from selling dried Korean fish with 30,000 won in 1938 under the name Samsung. According to the company record (2012), Samsung has assets value of more than 430,000 billion won recorded and net income over 20,000 billion won. With fierce competitors such as Apple, Sony and Nokia, Samsung must perform it best to secure its future. Further in this essay will be focusing on Samsung keys development to its success and SWOT analysis of this company. There are a number of key factors that drive Samsung to this stage. Firstly, In 1969 Samsung-Sanyo Electronics was established and Samsung’s first black and white TV was manufactured. This was a significant change to the company as TV was new to the market and its future profit was uncertain. Later in 1972, Samsung try domestic production of black and white TV and it reached its 4 millionth TV in 1978. Second factor is the diversification of its product throughout 1980s. Samsung manufacture many new appliances such as air-conditions and microwaves. In the 1990s, Samsung claim to be ‘copycat’ in electronic market (Kotler and Armstrong, 2012). Even with that claim, Samsung still manufacture...
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...Hilton Hotels PESTEL Analysis PESTEL abbreviation is interpreted as political, economic, social, technological, legal, and environmental factors impacting businesses, and PESTEL is an important framework for assessing external factor impacting business practices. POLITICAL FACTORS Political stability is the key to the success of any industries and it is applicable to hotel industry as well and it needs to cope with political situations everywhere in the world. The political approaches can influence the number visitors, both, tourists and business travellers’ visits to a nation. It may a concern for many people those who are visiting Northern Ireland because of the ongoing very delicate political situation. Moreover, Hilton’s performance is directly affected by consumer protection and employment laws in UK, as well as, the nature of competitive regulation, and risks of military invasion in the country. ECONOMIC FACTORS National macroeconomic situation and factors and events impacting the situation are major factors affecting Hilton Hotels & Resorts business in the UK. For example, during the Olympic times in the UK most of the hotels were occupied and booked fully for the whole period. However, the situation was completely different once the Olympic Games were over. Additional economic factors that affect Hilton may include the extent of expected and real economic growth in the UK, national taxation policies, and seasonality and weather problems. SOCIAL FACTORS ...
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...The agency was formed as an initiative of the International Olympic Committee in 1999 in response to the previous year’s doping events that horrified the world of cycling and the world of sport alike. Since then, WADA has overseen anti-doping testing, research and education as a means of combatting doping and creating an environment in which athletes may ‘play true’. The foundation of WADAs fight for doping-free sport is the WADC of 2015, which details the disciplinary action to be taken against athletes who dope, what doping is, which substances are to be banned under the Prohibited List and the process for the analysis and collection of an athlete’s samples. To be included on the Prohibited List, and thus be a banned substance, the substance must meet any two of the following three criteria; the substance is or has the potential to be performance enhancing, the substance is or has the potential to be harmful to an athlete’s health, the substance is contrary to the ‘spirit of sport’ (WADA,...
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...dollars soared to: 3 million. Even if the ratings are in the United States I wish the situation decline, they promote the event through the world completely recovered lost ground last year, NBA market outside the United States reached 4.3 billion dollars in revenue. 2.3 The game held overseas, expanding influence in the world NBA Introduction of foreign players in the same time a large number, NBA growing popularity around the world in the world, more and more popular within the range of difficulties'. At the same time, NBA begin to pay attention to their own games to overseas, they established the overseas early promotion agencies, design a set of step by step in the promotion campaign, '"dream team such as the organization of the Olympics and World Cup organized by McDonald's Basketball Championships. Iaj time, NBA professional basketball club also and continental championship contention with the crown, which The competition is conducted on every continent, greatly expanded the impact of NBA in the past 20 years overseas, NBA's overseas markets as countries increasingly close links between, and continuously made late. 2.4 painstaking efforts, the Chinese market 2004 NBA in China held in Beijing, Shanghai and two preseason games, point tenderness unprecedented enthusiasm for the Chinese fans, two games of the hot ticket sales are abnormal, some tickets may turn fired several times the child in short supply. The Chinese fans for their dedication to the authentic NBA...
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...IMPOSSIBLE IS NOTHING In the summer of 2004, in the occasion of Olympic Games in Athens, Adidas, world famous brand in the field of sport clothing has made one of the most inspiring campaigns I have ever seen. With claim “Impossible is nothing” they have placed focus on the values they wanted their products to transmit and represent. This international company adapted itself to a trend that, in an occasion such as Olympic Games are, inevitably, sees in competition not only the athletes but also the brand they wear; it is a battle led through campaigns in various mass media. Focus of my analysis is placed on three TV commercials, videos each of which lasts 30 seconds. I find it necessary to describe them before proceeding with my analysis in order to provide a better insight in the material I will discuss and to present the way I saw and understood this campaign. Each of the videos has famous athletes as its protagonists and they are all made in the way that with digital trickery present day athletes are matched with champions from the past. First of them is Olympic champion Haile Geberlassie. In the video we find this Ethiopian athlete preparing himself for a surreal, 10 000 meters long race. He is surrounded with his clones, all dressed slightly different but all in Adidas. In the background we hear his voice talking in first person saying that despite all medals won and the records broken it is necessary and possible to always improve yourself and beat yourself one more...
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...Gamble subsidiary Gillette, specifically for the most recent and advanced female razor: the Venus Embrace. The 2010 Winter Olympics held in Vancouver‐Whistler offer a unique opportunity to promote the Gillette Venus Embrace razor by capitalizing on the Olympic passion and enthusiasm. The female razor industry in Canada is valued at approximately $150,000,000 CDN, with the Venus brand currently controlling 28% of this market. The IMC plan is designed to increase the Venus brand market share by 3.13% to 31.13%. The target audience of the campaign is generation Y females; those aged 16 to 29 years old. There are approximately 2,881,457 Canadian females with our target audience. The IMC is specifically designed to target those with a high propensity for fashion and superior personal hygiene care. The report identifies key stakeholders, analyzes the Gillette company strengths, weaknesses, opportunities, and threats, and breaks down strategic decisions which lead to the communication and marketing objectives of the IMC plan. Additionally, a competitive analysis of the industry has been included. The Venus Embrace is positioned as a super premium razor, with five blades delivering the closest, smoothest shave a woman can get. The current Venus Goddess campaign is in its ninth year, and is in need of a revival, with specific consideration paid to the Olympic opportunity in Canada. The campaign capitalizes on being beautiful both inside and out. “Embrace Your Five” is used as...
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...Scholes, 1993). A PEST analysis is one of them that are merely a framework that categorizes environmental influences as political, economic, social-cultural and technological forces. All these factors are beyond the control of the company and it plays an important role in determining the success of the company. Applying this analysis can be conducted on each company, whether large or small to allow companies to compete and survive much longer. The use of PEST analysis can be seen effective for business and strategic planning, marketing planning, business and product development and research reports. PEST also ensures that company’s performance is aligned positively with the powerful forces of change that are affecting business environment. When a company decides to enter its business operations into new markets and new countries, PEST analysis are very useful. Furthermore, the results can then be used to take advantage of opportunities and to make contingency plans for threats when preparing business and strategic plans. Observation over the strategic possibilities open to Yeo Hiap Seng Company (Yeo’s) has been conducted using PEST analysis technique. The Yeo’s is involved principally in the production, marketing and sale of food, beverages and sweetened condensed milk locally and internationally. This company has used PEST analysis technique in order to have an effective and success business. Politics is one of the main aspects of PEST analysis. This factor refers to the...
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...Case: “Lenovo: Building a Global Brand” Analysis Problem Statement By facing more and more intensive domestic and international competition in the PC market, Lenovo’s global market share shrank by 6.8% in the average of first and second quarter of 2005. It can be said that this result came from the fact that they don’t have a specific, unique, and competitive marketing strategy in the world other than China. If this market share drop continued, it could be obvious that Lenovo would become a loser in global PC market, which result could have been consequently estimated $205 million decrease in revenues in the end of 2005 compared to the result of 2004 (see Exhibit 1). At that time, the Lenovo’s managements decided that they acquired IBM’s personal systems division in December 2004 in order to conquer this situation and become a global leading technology company. The primary challenge for the problem in this case was how to build a global marketing and branding strategy other than China by utilizing IBM’s brand and its well-established products such as ThinkPad laptop and ThinkCentre desktop. Situation Analysis (See Exhibit 2) Costumers needs and characteristics Although there are a wide variety of customers in the world, it can be basically said that individual customers are extremely price sensitive after PC became a commodity product like cell phones. In general, young generation in developing and developed countries pursues cheaper products regardless of PCs’ specification...
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...Economics of Olympics ECON1001D – Macroeconomics Yurii Hrabovetsky 2015-12-11 Jason Dean The economics of the Olympics revolve around the prospect of high economic growth within the country post-Olympic years. This is often found to be an utter lie. The majority of the time the host country is promised a great amount of profit but the truth is that they tend to lose a lot of money on it – most of which comes from tax revenues. “During the competition between communities for the right to host a future Olympic Games, politicians and proponents bring forth predictions touting the economic benefits to the region that ultimately wins the right to host the Games” (Philip Porter, 2008, Page 470). Many politicians believe this idea of the economic value of the Olympics. Most of the time it is found that these countries lose a majority of the money. “However, when the Games are over the host communities are often left with substantial debts and, as we demonstrate below, little or no noticeable benefits” (Porter, 2008, Page 470). The predictions that are made and the results of the Olympics are often found to be completely different. This mostly due to the use of the input-output models and the misinterpretation of the short term results without consideration for the long term effects. This report will focus on how the predictions are made, the issues with these predictions, and the effects after the Olympics have ended. One of the models used to predict the results...
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...MGT 634 [pic] Case analysis Submitted by – Kishore Singh. Submitted to- Q3801, Btech/MBA(I.T.) Lect. Amit Sethi Reg. No. 10806527 AMUL [pic] Company Info Amul is an Indian dairy cooperative, based at Anand in the state of Gujarat, India. The word Amul is derived from the Sanskrit word Amulya, meaning invaluable. The co-operative is also sometimes referred to by the unofficial backronym: Anand Milk Union Limited. Formed in 1946, it is a brand managed by a cooperative body, the Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), which today is jointly owned by 3.03 million milk producers in Gujarat. Amul spurred India's White Revolution, which made the country the world's largest producer of milk and milk products. In the process Amul became the largest food brand in India and has also ventured into markets overseas. Dr. Verghese Kurien, founder-chairman of the GCMMF for more than 30 years (1973-2006), is credited with the success of Amul. The GCMMF is the largest food products marketing organization of India. It is the apex organization of the Dairy Cooperatives of Gujarat. Over the last five and a half decades, Dairy Cooperatives in Gujarat have created an economic network that links more than 3.1 million village milk producers with millions of consumers...
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...QA Concept Introducing LoadRunner • Why should you automate performance testing? • What are the LoadRunner components? • Understanding LoadRunner Terminology • What is the load testing process? • Getting Familiar with HP Web Tours • Application Requirements The Power of LoadRunner • Creating the Load Test • Running the Load Test • Monitoring the Load Test • Analyzing Results Building Scripts • Introducing the Virtual User Generator (VuGen) • How do I start recording user activities? • Using VuGen’s Wizard mode • How do I record a business process to create a script? • How do I view the script? Playing Back Your Script • How do I set the run-time behavior? • How do I watch my script running in real time? • Where can I view information about the replay? • How do I know if my test passed? • How do I search or filter the results? Solving Common Playback Problems • Preparing HP Web tours for playback errors • How do I work with unique server values? Preparing a Script for Load Testing • How do I measure business processes? • How do I emulate multiple users? • How do I verify Web page content? • How can I produce debugging information? • Did my test succeed? Creating a Load Testing Scenario • Introducing the LoadRunner Controller • How do I start the Controller? • The Controller window at a glance • How do I modify the script details? • How do I generate a heavy load? • How do I emulate real load...
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