Operations Objectives at the Penang Mutiara
Executive Summary
This report is analyzing the operations objectives at the Penang Mutiara case study describing the team thoughts of how the hotel's management will: make sure that the way it manages the hotel is appropriate to the way it competes for business, and implement any change in the strategy and develop its operation so that it derives the long- term strategy of the hotel. In addition, the report addresses how the performance objectives might have internal benefits; and a concept from OM chapters was applied in the case.
The report found that the way the management manages the hotel is appropriate to the way it competes for business. It shows that in order to implement any change in the current strategy, the hotels' management can make alliances or commercial agreements with other business, develop automatic system to offer services and payments and establish a database and provide membership with loyal customers being offered more free services or better prices or awards. The report also shows that adopting the performance objectives are very beneficial to Penang Mutiara.
I. Introduction
Though there are many luxurious hotels in the South- East region, the Penang Mutiara is considered one of the leading hotels in that region. This is because of a number of factors, including its differentiated strategy, good management, motivated employees and stylish design that support the luxury atmosphere.
The aim of this report is to discuss how the hotel's management will: make sure that the way it manages the hotel is appropriate to the way it competes for business, implement any change in the strategy and develop its operation so that it derives the long- term strategy of the hotel. In addition, the report will address how the performance objectives might have internal benefits; and, finally, a concept from OM