...Min-Zhan Lu in “From Silence to Words,” describe the struggle she faced speaking english when she grew up in China, and how she learn English under China Culture Revolution. She was so upset that she can not use english at school, and she feels she cannot write without the influences of her language and culture at home. Lu believe that one’s writing will not influenced by the outside world, because the opinion must be accurately conveyed. However she let herself to omit these opinions when she writing English. She convey her dismay lose the command of the language. And how to spare “ the language of school” and “ the language of home”. Through the story, she is trying to find her own identity in the China Culture Revolution, in struggle with language. After that, she feel better and even more thankful for the circumstance that her grew up. At the end, She become a teacher and teaches her student English use her experience, let them writing without much struggle. Lu writes, “ This incident confirmed in my mind what my parents had always told me about the importance of English to one’s life”(438). With the globalization process of the economy and the informationalization process of the society, the importance of English is prominent. Due to cultural and linguistic differences between English and Chinese and different in ways of thinking between East and West, a new type of English has created by Chinese, which is called Chinglish. Today, it is undeniable that English has become...
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...building and leadership 8. 1. Respect the business card. 9. The Chinese place a great deal of emphasis on the formality of exchanging business cards. 10. When Chinese individuals give their cards to someone, they often present it with both hands. To be courteous, you should receive business cards with both hands. Never put the card away immediately in your wallet or briefcase. Rather, place the card on the table or hold it in your hand for some time to acknowledge it and show that you care to know who they are. 11. The Chinese are a very status-conscious people. Make an effort to recognize people’s rank in their organizations. 12. Make sure that you have plenty of business cards of your own before you go to China. It is advisable to translate your name and title into Chinese. Everything else can stay in English. 13. 2. Smile. Don’t look too serious. 14. A smile to the Chinese is like a handshake among Westerners. It is the most common means of communication in China when people meet. The Chinese view a smile as a friendly gesture. Smiling is universal in China. 15. In short, a smile is not a sign of weakness. So don’t look too serious—you may get off on the wrong foot. 16. 3. Learn to talk “metric.” 17. For technical professionals, it is important to be conversant in both metric and English measurements. Present your charts, tables, data, and transparencies in both English and metric units. Your audience will appreciate and understand you better...
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...of context in their communication systems (De Mooij, 2010). High context cultures (Japanese, Chinese) contrast greatly with low context cultures (USA), who require a more explicit conveyance of messages. As Hall (1984) says, “Many Americans don’t seem able to evaluate anything unless they can attach a number to it”. Introduction One of the early scholars of culture, Linton (1945), defines it as: ‘‘The configuration of learned behavior and results of learned behavior whose component elements are shared and transmitted by the members of a particular society.’’ Other early scholars like Kluckhorn (1954) conceptualized that the cultural influences transcend in terms of the beliefs, norms, traditions, and values of society and this view still prevails among the scholars of culture. Why is culture important? Global Marketing in the simplest description attempts to understand customers in terms of what they buy, when they buy, why they buy, how much they buy, where they buy it, and with what they buy. Internationally, this means understanding culture. How marketing efforts interact with culture determines the success or failure of a product. "There are many examples of cultural differences that have affected marketing success or failure." (Buzzell) The relationship with culture comes into play with the realization that each of the consumer behavior factors noted above varies from culture to culture. In order for their organizations to be globally competitive they must have...
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...English as an Official Language of the United States Sheila Maloney ENG 122 English Compositions II Leonid Chernyak April 27, 2012 English as an Official Language of the United States The United States of America is almost 236 years old yet we do not have an official language. Should we designate an official language for our nation? The US is traditionally thought of as an English speaking country and our official language should reflect that tradition. When we think of Japan, we do not think the citizens will be speaking Russian. When we think about Germany, it is normal to think the German people will speak German. This issue has created a split in the public opinion; however, this researcher believes that the country will benefit by designating an official language. There are many views on this topic by both US citizens and illegal immigrants. The implications of making a decision to designate a language are far reaching for individual states and the nation as a whole. This research paper will cover the financial aspects of declaring an official language, the choice of what language should be the official language of the US, and the history of designating a language for the United States. This researcher discovered that because we do not have an officially designated language, there are many problems for this country. This country is made up of many people from many cultures that immigrate to it. These cultures speak many different languages, but per the...
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...Comprehension in Translation If we ask people who know English whether they understand the following sentence “This car is very powerful” they all say they do. Their comprehension is based on two elements. One is their knowledge of the words and grammar of the English language. But this is not enough. In different contexts and in different situations the word “powerful” may mean different things: “ a powerful car “ in the advertisement is not the same as “ a powerful method” for solving a problem , or “a powerful man” in felling trees, though the three “powerfuls” do not have smth in common. Similarly, the word “car” can mean not only an automobile , but also according to Webster’s New World Dictionary of the American Language it means “ a streetcar; an elevator cage; a part of the balloon which carries people and equipment” . “Understanding” the above sentence means that those hearing or reading it can imagine automobile, probably big, that can run very fast. This is where the second element of comprehension comes in: besides knowledge of the language comprehension implies knowledge of the outside world, called extralinguistic knowledge or encyclopedic knowledge or background knowledge. Comprehension varies from non-comprehension to full comprehension. Total non-comprehension of verbal statements is extremely rare, since the situation and/or content almost always say smth about its meaning. The problem of full comprehension is rather more difficult to deal...
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...text from one language into another. It explores the relevance of some of the key areas of modern linguistic theory and illustrates how an understanding of these key areas can guide and inform at least some of the decisions that translators have to make. It draws on insights from current research in such areas as lexical studies, text linguistics and pragmatics to maintain a constant link between language, translation, and the social and cultural environment in which both language and translation operate. In Other Words examines various areas of language, ranging from the meaning of single words and expressions to grammatical categories and cultural contexts. Firmly grounded in modern linguistic theory, the book starts at a simple level and grows in complexity by widening its focus gradually. The author explains with clarity and precision the concepts and theoretical positions explored within each chapter and relates these to authentic examples of translated texts in a variety of languages, although a knowledge of English is all that is required to understand the examples presented. Each chapter ends with a series of practical exercises which provide the translator with an opportunity to test the relevance of the issues discussed. This combination of theoretical discussion and practical application provides a sound basis for the study of translation as a professional activity. Mona Baker is Chairman of the Education and Training Committee of the Institute of Translation and Interpreting...
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...2012, p. 1). By October 2007, the company received $240 million from Microsoft making its valuation over $15 billion. This event gave annual revenue of $150 million bumping Facebook to the number five spot in the United States for internet companies. This year, the network filed for an initial public offering going public on May 18, 2012. The NASDAQ recorded opening shares trading at $42.05 (CrunchBase, 2012). The network has an estimated “845 million monthly active users” with 483 million logging in daily (CrunchBase, 2012, p. 1). Mobile users compose half of their market. It continues to be classified as the most trafficked site in the U.S., but its growth in the international market is astonishing. The global strategies orchestrated by Javier Olivan, Vice President International Operations, has allowed Facebook to expand their user base across the globe. Through the development of new tools and the communication with foreign countries, Facebook will continue to advance and create an atmosphere for their users and advertisers that far exceed any original expectations that Zuckerberg had in his dorm room at Harvard (Holahan, 2008). Global Strategies Facebook initially pursued capturing users from the most populous countries internationally. Their mobile team diligently worked to secure deals promoting their low-bandwidth version of o.facebook.com. This application allows users to access Facebook from most any phones. Major...
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...Marketing (Kotler, Amstrong). Assignments: Google turns to you, how to develop brand communication strategy into the Chinese market? Market research Situational analysis Recommendations Based the strategy under the conclusion of the market research * Operational marketing 1. Study and understand the market 2. Craft a marketing strategy and plan 3. Develop operational marketing 4. Evaluate returns Managerial project: What a company wants to do Market study project: What a company needs to know We have to follow market trends, evaluating the number of Chinese using google as a metasearch engine, google is a BtoB mood. Start with a PESTEL analysis How foreign policies influence the communication? Problems of national defence, posses so much information about people, it is valuable for any intelligence agencies. Could have some temptations to hack google to get some information from google. Porter’s model to analyse clients, competitors and partners (Micro-environment). GOOGLE: 2004, 40% of the market share, now less than one percent. Google is created in 1998 by Lawrence Page and Sergei Brin. They’re not prepared to assume the rapid growth, nothing to sell, really young and brilliant people but they need a third person Eric Schmidt to sell the product and became top key executive of google as from 2001. Allowed Google to develop services to bring revenues to the company, the source of the revenues of google is AdWords (85%)...
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...Rafael / Mis-education, Translation and the Barkada of Languages 1 MIS-EDUCATION, TRANSLATION AND THE BARKADA OF LANGUAGES: READING RENATO CONSTANTINO WITH NICK JOAQUIN Vicente L. Rafael University of Washington, Seattle vrafael@uw.edu This paper re-visits the classic piece by Renato Constantino, “The Mis-education of the Filipino” (1959/1966), inquiring into the colonial basis of his anti-colonial critique of American English. It explores the affinity between his view of language and those of American colonial officials, especially around the relationship between English and the vernacular languages. Both conceived of that relationship in terms of a war of and on translation. It then turns to an important but overlooked essay by Nick Joaquin published around the same time as Constantino’s, “The Language of the Streets” (1963). By closely considering Joaquin’s views on “Tagalog slang” as the basis for a national language, we can see a different politics of language at work, one based not on translation as war but as play. Whereas Constantino was concerned with language as the medium for revealing the historical truth of nationhood that would lead to democratizing society, Joaquin was more interested in the conversion of history into language as a way of expanding literary democracy. Abstract Vicente L. Rafael is Professor of History at the University of Washington in Seattle. He grew up in Manila and graduated from the Ateneo in 1977. His books include Contracting...
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...Mainland China, Yuet people immigrated from the north and forcibly assimilated the Che people. During the time of the Qin Dynasty Hong Kong was made a part of unified Imperial China. Throughout the Han Dynasty in the 10th century the region grew in economic importance as a result of the local pearl industry. When the Mongols invaded China, Hong Kong saw a large influx of refugees from Mainland China, creating a population boom and further enlarging the already strong economy that had built around Hong Kong as a maritime trading port. In the 19th century, Britain, faced with a growing trade deficit with China due to the British appetite for tea, expanded its sale of opium to China dramatically. The ruling Qing Dynasty disapproved, and banned the sale of opium. Britain pushed the issue by declaring war, and occupied Hong Kong Island by 1831. The British would control Hong Kong until World War II. The Japanese seized the region briefly during World War II. Shortly after the war, the declaration of Communist China led to a new wave of refugees to British Hong Kong. As China continued to pursue an isolationist stance during the Communist era, Hong Kong became an important connection between the West and the mainland, and one of the only avenues for goods to come to and from China. Hong Kong continued to develop as an economic center, phasing out industry and focusing on financial services and banking. In the 1980s, the British and Chinese negotiated a treaty whereby the entire...
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...CULTURAL COMPETENCE IN HEALTH CARE: EMERGING FRAMEWORKS AND PRACTICAL APPROACHES Joseph R. Betancourt Massachusetts General Hospital–Harvard Medical School Alexander R. Green and J. Emilio Carrillo New York-Presbyterian Hospital–Weill Medical College of Cornell University FIELD REPORT October 2002 Support for this research was provided by The Commonwealth Fund. The views presented here are those of the authors and should not be attributed to The Commonwealth Fund or its directors, officers, or staff. Copies of this report are available from The Commonwealth Fund by calling our toll-free publications line at 1-888-777-2744 and ordering publication number 576. The report can also be found on the Fund’s website at www.cmwf.org. CONTENTS About the Authors.......................................................................................................... iv Acknowledgments .......................................................................................................... iv Executive Summary......................................................................................................... v Introduction .................................................................................................................... 1 Findings........................................................................................................................... 3 Defining Cultural Competence ..............................................................................
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...profession with a short history. At present, it has established its own status in the international community. By using their intelligence and effort, the interpreters have made great contribution to smooth the communication between people who speak different languages. With their talents and techniques, the interpreters help people to overcome language barriers and serve as a bridge in intercultural communication. It is not until 1980s that the research on interpreting has been carried out in China. Ever since the reform and opening-up policy, research work on translation and interpreting has gained more and more attention from scholars. The number of the publication of articles concerning translation and interpreting has been increasing quickly. However, the study of translation in China still falls behind that in the western countries, and the research on interpreting theories and teaching is still a weak area in translation studies in China. Many of...
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...Ted Baker is a Global clothing retailer, which was established by Ray Kelvin in Glasgow, Scotland 1988. At the start, Ted Baker sold men’s shirts. In the subsequent years, Ted Baker established itself as a global lifestyle brand that continued to develop and attain significant growth and development. Ted Baker has operations in Europe, Middle East, North America, and Australasia. Ted Baker has managed to gain a high geographical cover even in depressing economic periods. In 2014, Ted Baker had expanded into 35 countries and had expanded its range of products from a single product – men’s shirts – to womenwear, Lingerie and childrenwear among other offerings. This essay will critically evaluate the factors behind the rise and increasing globalisation of the Ted Baker retail brand. In its efforts to become a global firm, Ted Baker sought to expand its product offerings from men’s shirts specialisation to womenswear, accessories, sleepwear, and children wear (Holland, 2013). The product portfolio expansion is essential in improving the firm’s profitability as new customers are targeted across the firm’s markets. To depict the growth of the retail brand, the expansion is observed as an aspect of product development that involves selling new products to the existing markets (Lamb, Hair, and McDaniel, 2010). However, the product portfolio expansion is also supportive of a market development strategy and diversification strategy since Ted Baker further sought to sell its products (existing...
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...an entire issue of a journal, or download multiple copies of articles. Please contact the publisher for any further use of this work at philstudies@admu.edu.ph. http://www.philippinestudies.net A N N A M E L I N D A T E S TA - D E o C A M P o The Afterlives of the Noli me tángere Filipinos rarely read the Noli me tángere in the original Spanish, but it lives on in translation, a second life or afterlife, as Walter Benjamin puts it. During the American period, the first English translation, An Eagle Flight, based on the first French translation in 1899, was published in 1900. The second English translation, entitled Friars and Filipinos, appeared in 1902, and it was made by Frank Ernest Gannett, then secretary to Jacob Schurman, chair of the First Philippine Commission. Politics intruded in the translations; the omissions and additions recreated a novel suited to the American reader who wanted to gain information about the new colony. only after the institution of the public school system were Filipinos expected to read the novel in its English translation. Keywords: José rizal • translation • afterlife • paratext • rizal law PHILIPPINE STUDIES 59, No. 4 (2011) 495–527 © Ateneo de Manila University J osé Rizal’s novel,...
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...Interlude Chinese Regain Power Rise of the Manchus q Emergence Of Modern China r r r r r r Western Powers Arrive First Modern Period Opium War, 1839-42 Era of Disunity Taiping Rebellion, 1851-64 Self-Strengthening Movement Hundred Days' Reform and Aftermath Republican Revolution of 1911 q Republican China r r r Nationalism and Communism s Opposing the Warlords s Consolidation under the Guomindang s Rise of the Communists Anti-Japanese War Return to Civil War q People's Republic Of China r r Transition to Socialism, 1953-57 Great Leap Forward, 1958-60 r r r r r Readjustment and Recovery, 1961-65 Cultural Revolution Decade, 1966-76 s Militant Phase, 1966-68 s Ninth National Party Congress to the Demise of Lin Biao, 1969-71 s End of the Era of Mao Zedong, 1972-76 Post-Mao Period, 1976-78 China and the Four Modernizations, 1979-82 Reforms, 1980-88 q References for History of China [ History of China ] [ Timeline ] Historical Setting The History Of China, as documented in ancient writings, dates back some 3,300 years. Modern archaeological studies provide evidence of still more ancient origins in a culture that flourished between 2500 and 2000 B.C. in what is now central China and the lower Huang He ( orYellow River) Valley of north China. Centuries of migration, amalgamation, and development brought about a distinctive system of writing, philosophy, art, and political organization that came to be recognizable as Chinese civilization...
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