...E-Business, QRT Task 1: Online Business Expansion Raygan Schieving Western Governors University E-Business, QRT Task 1: Online Business Expansion The Candy Makers is a Utah-based business that currently has no online presence. The Candy Makers will be developing a proposal for online business expansion. The proposal will include an assessment of how the business will be viable online, an assessment of current online competition, development of online marketing strategies, and utilization of social media tools to expand The Candy Makers presence online. A1: The Candy Makers offers a wide variety of candy gifts available for online purchase. Market demand is very good for these products because online shoppers buy candy products for many different reasons including, but not limited to, birthdays, Christmas, Valentine’s Day, Easter, Mother’s Day, and corporate gift giving. Considering that birthdays occur every day of the year, it stands to reason that consumers could potentially purchase candy gifts at any given time on any given day of the year, making the business functionality “useful, practical, and right for the purpose” of which The Candy Makers intended with their online store (Cambridge University Press, 2013). Moreover, other similar candy companies such as Godiva and See’s Candies have an online presence, which indicates that there is a demand for candy gifts. Expanding The Candy Makers to an online environment could potentially increase...
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...Running head: Proposal for Online Business Expansion Proposal for Online Business Expansion Proposal for Online Business Expansion A1. Viability of Product or Service Umake is a 3D printing company that is currently in the Discovery Phase of business development, and is looking to start mainly with an online presence, then expanding to a brick and mortar. The company is looking to introduce the technology of 3D printing to a market where the technology has been restricted to machine shops and prototyping companies. This will give the public the opportunity to customize, design, and create physical objects from their imagination, with little to no drawing or technical knowledge, at an affordable price. The company will offer a variety of products, for simple customization, including cell phone cases, key chains, and other novelty type items, allowing the customer to add their name or images to the product. Umake’s target market is separated into 3 categories: 1. Hobbyists With the introduction of 3D printing, hobbyists have flocked to the technology to reproduce lost or difficult items needed for their projects. Everything from car enthusiasts to scrap booking, customization is key. 2. Prototyping Inventors, companies, and entrepreneurs, need to produce a product for proof of concept. 3. Students Children ages 10 – 17 are the fastest growing market, other than companies, for cell phones and accessories. This market has the need to customize everything...
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...Proposal for Online Business Expansion for Author Stu Campbell Jeffrey N. Meads Western Governors University Proposal for Online Business Expansion for Author Stu Campbell A1. E-Commerce Solutions During the review of several top payment processing solutions, consideration was given to available options and features, setup costs, monthly costs, transaction costs, and ease of integration into the website and with the requisite customer relationship software solution. Google Checkout was eliminated from consideration because Google has announced that it will be discontinuing its checkout product after November 20th, 2013 (Google Support, 2013). The Authorize.net transaction gateway was eliminated from consideration because it would require the client to establish a separate merchant account (Authorize.Net, 2013). Our selection for a payment processing solution was the PayPal Website Payments Standard. Customers will be able to pay with either their PayPal account or with their Visa, American Express, Mastercard, or Discover credit card. The PayPal Website Payments Standard Integration Guide, pages 323-327, provides a method of using a web form to capture the billing information for each sale on the client's website in HTML input variables, and then pre-filling the PayPal payment form when the customer clicks the "submit payment" button. The payment information transmits to PayPal via the Website Payments Standard form. PayPal will return an Instant Payment...
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...Online Business Expansion - Task 1 Abstract An online business expansion is the ability to expand or take a business service to a different level. It assists a company to make changes or apply new services where they are needed the most. Also, it provides additional asset relief that did not present prior to the business objectives and proposals. These augmentations allow vendors, producers or manufacturers the advantages to open other stores or provide more and better services to local clients and in other demographic regions. These services can be itemized as new products and brands coming to the market; or, they can be simply new maintenance implementations to the business performance. To administer an online business expansion, first, a person needs to have access to the internet. Second, he or she needs to have an existing website or build a new one that can accommodate new services that will target customers throughout diverse locations or regions. Third, the business will acquire secure applications a facility in order to manage the website (s) and its respective assemblages. Online business expansion E-Business Task 1 introduction Developing an online business expansion may be one of the biggest projects for business owners or shareholders to take part in the making. Looking around the big picture, E-Business can be the leading marketing enterprise around the world. One reason is because of its technology foundation. Nowadays, mostly everyone knows or has access...
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...educational programs. CICBC is able to make contributions to rescues both local and national, and avian medical research funding. This is done through a series of successful bird fairs and managed through the board of directors with membership input and approval. CICBC donated more than $10,000.00 for fiscal year 2011 to worthy organizations. None of the other clubs are as generous as CICBC providing donations to local and national organizations. CICBC’s closest caged bird club competitors are in northern Indiana, Chicago and Cincinnati. The nature of the organization is to educate its members and the general public regarding the general welfare and keeping of exotic birds; therefore there is no real competitiveness regarding an online presence. Bird Fever is the only competition for CICBC’s bird fairs; however, CICBC is the actual threat to Bird Fever due to cutting out the middle person between breeder or supplier and the bird fair customer, which allows the customer to purchase bird toys, food and birds at a cost lower than they are able to find at Bird Fever or any other local pet shop or supply company. CICBC is faced with major challenges for the year 2012 and beyond....
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...Proposal for Business Expansion Online Presented to J. Smith Construction Co. J. Smith Construction Company is a small, but talented, general contractor and building company. The company specializes in remodeling and room additions with an emphasis on kitchen and baths. J. Smith has the experience and ability to add residential and commercial building projects, starting from the ground up. It has the personnel and suppliers, in place, to take on several projects, simultaneously. J. Smith has a website built. The basic graphics the company has chosen, the services offered, former customer referrals, pictures of previous jobs completed, contact information, is good. This website is not getting the attention it needs, though, because J. Smith currently does not have any online tools in place to attract a new customer base to it. The company is located in the moderately sized area of Branson, Missouri and has been doing business for about 17 years. The business has held its own for several years, but, a change in location and recessionary times have created a need for growth to survive. An untapped source for growth, Springfield, Missouri, a much larger city than Branson, is about 30 – 40 miles away and should be considered. Due to the recessionary downturn in the economy, marketing funds are limited. Creativity will be needed to stretch available finances. Paying thousands of dollars for ads in a phonebook are costly....
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...2002 Founded in 1995 by Pierre Omidyar and Jeff Skoll, the eBay online marketplace was developed in order to provide individuals a place to sell goods and services. eBay became a phenomenon that attracted some 10 million auctions in its first three years. This success provided eBay the necessary foundation to complete an initial public offering (IPO) in 1998. eBay’s online auction concept is relatively simple. Sellers register with eBay and use its suite of online tools to place nearly any item up for sale. Buyers navigate eBay’s vast array of categories or use search functionality to find goods or services that they wish to bid on. Once the auction is won, the buyer may use PayPal, the online payment service, to complete the transaction. Perhaps the most powerful part of the eBay process lies with the feedback scores that are given by both buyer and seller following the completion of the transaction. Feedback scores are public information and allow other buyers and sellers to determine whether a person is worthy of doing business with or not. A negative feedback on eBay is akin to having a bad credit score with a bank. By providing a marketplace for “new and scarce goods, end-of-life products, and used and vintage items,” eBay provides a valuable service in which they attempt to “make inefficient markets more efficient.[1]” While other Internet business models have failed in recent years, eBay’s business is thriving. In 2002, with more than 61 million registered users...
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...eBay Inc. is an American multinational internet consumer-to-consumer corporation, headquartered in San Jose, California. It was founded in 1995, and became a notable success story of the dot-com bubble; it is now a multi-billion dollar business with operations localized in over thirty countries. The company manages eBay.com, an online auction and shopping website in which people and businesses buy and sell a broad variety of goods and services worldwide. Case: The Globalization of eBay International Business the Globalization of eBay Case study I. Case Background eBay Inc. is an American multinational internet consumer-to-consumer corporation, headquartered in San Jose, California. It was founded in 1995, and became a notable success story of the dot-com bubble; it is now a multi-billion dollar business with operations localized in over thirty countries. The company manages eBay.com, an online auction and shopping website in which people and businesses buy and sell a broad variety of goods and services worldwide. (Wikipedia) Operations eBay created an efficient distribution system that demanded virtually little supervision. Sellers paid eBay for the opportunity to design, set up, monitor, and supervise their particular auctions while buyers used eBay's software to search for products and place bids. After the auction clock ran out, the seller contacted the winning bidder to negotiate payment and shipping terms. For this matchmaking service, eBay charges between...
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...in the Online Auction Industry Prepared for: Dr. Patrick Kreiser Prepared By: Katelynn Coghlan Tommy Pauley Patrick Scott October 26, 2005 There is no doubt that eBay holds the power in the online auction industry. An analysis of the key factors of their company was compiled to find out what the eBay strategy is, and how they are doing financially. Also an internal analysis of their strengths and weaknesses and an external analysis of their opportunities and threats have been provided. Finally, a strength assessment of the main competitors in the online auction industry has been determined to see how strong each competitor is. From its beginning in a San Francisco living room, eBay has grown to be in a league by itself. Analysis of eBay’s Strategy and Business Model Before eBay could begin to compete in the online auction industry a strategy and business model needed to be developed (Appendix A). eBay had to define the businesses they would be competing in and how they would compete in those specific businesses. They also needed to define how they would be a successful service to their customers. Corporate level strategy eBay’s corporate level strategy was to become a diversified business. They wanted to diversify not only the products they offered but also their customer base and global reach. By using the eBay service you can find virtually anything you are looking for. Business Level...
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...the Online Auction Industry Prepared for: Dr. Patrick Kreiser Prepared By: Katelynn Coghlan Tommy Pauley Patrick Scott October 26, 2005 There is no doubt that eBay holds the power in the online auction industry. An analysis of the key factors of their company was compiled to find out what the eBay strategy is, and how they are doing financially. Also an internal analysis of their strengths and weaknesses and an external analysis of their opportunities and threats have been provided. Finally, a strength assessment of the main competitors in the online auction industry has been determined to see how strong each competitor is. From its beginning in a San Francisco living room, eBay has grown to be in a league by itself. Analysis of eBay’s Strategy and Business Model Before eBay could begin to compete in the online auction industry a strategy and business model needed to be developed (Appendix A). eBay had to define the businesses they would be competing in and how they would compete in those specific businesses. They also needed to define how they would be a successful service to their customers. Corporate level strategy eBay’s corporate level strategy was to become a diversified business. They wanted to diversify not only the products they offered but also their customer base and global reach. By using the eBay service you can find virtually anything you are looking for. Business Level Strategy eBay competes in the online auction...
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...International Business the Globalization eBay Inc. is an American multinational internet consumer-to-consumer corporation, headquartered in San Jose, California. It was founded in 1995, and became a notable success story of the dot-com bubble; it is now a multi-billion dollar business with operations localized in over thirty countries. The company manages eBay.com, an online auction and shopping website in which people and businesses buy and sell a broad variety of goods and services worldwide. eBay created an efficient distribution system that demanded virtually little supervision. Sellers paid eBay for the opportunity to design, set up, monitor, and supervise their particular auctions while buyers used eBay's software to search for products and place bids. After the auction clock ran out, the seller contacted the winning bidder to negotiate payment and shipping terms. For this matchmaking service, eBay charges between 7 and 18 percent of the closing auction price. In 1999, net revenues topped $225 million. By 2006, revenues grew to $6 billion with net income of $1.1 billion. The company projects revenue near $7.5 billion in 2007. To support interaction in the eBay community by providing a useful online platform to value-oriented buyers and sellers; to uphold the principles of trust and safety, guaranteeing low fraud losses and high transaction protection to its community; and to focus on market efficiency by delivering state-of-the-art information technology...
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...digital media and the internet together with strategic decisions taken by its management team have supported ebay's continued growth ?????? Introduction eBay is an online auction and shopping website where people and businesses buy and sell goods and services worldwide. It is managed by eBay Inc., an American Internet company. Millions of people are brought together by eBay everyday on a local, national and international basis using an array of websites that focus on commerce, payments and communications. From eBay’s origin as a home business founded by Omidyar, the company has become the world's leading auction market and one of a handful of major dotcom companies to actually turn a profit. The best thing about eBay's vision is that it has eliminated many of the inefficiencies of traditional person-to-person commerce. It provides a place where buyers and sellers can conveniently meet, exchange information about goods and prices, and transact sales at minimum costs. Digital Media and Internet: Internet is the key to success of online auction sites such as eBay. eBay introduced several crucial innovations for the internet. One was the model of online auctions bringing together buyers and sellers to establish prices for goods and services that had never been marketed before. The online auction model developed by eBay...
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...Business Strategy Established in 1995, eBay is an online auction and shopping website that attracts more than 276million shoppers around the world. The business strategies can be analyzed from the following perspectives. Products and services eBay produces The strategy set by eBay is to create a powerful online platform for the sale of goods and services by a passionate community of individuals and small businesses. On any given day, there are millions of items available through auction-style and fixed-price trading. With millions of buyers and sellers worldwide, eBay offers localized sites in thirty countries around the world. There are more than 2 billion items under 30 main listing categories on eBay, which recently extends to real estate, travel, motor, job hunting market and etc. eBay’s revenue is mainly derived from different kinds of fees and commissions and also from direct advertising on the site. Industries in which eBay competes As the leading pioneer in the online retailing industry, eBay develops rapidly with the mass expansion geographically. The unique feature that makes it stand out is that eBay provides customized products with massive choices at a relatively cheaper price. This strategy is to differentiate product or service to combat competitive forces. Competitors, suppliers, and customers of eBay The top competitors are Amazon, Yahoo!, Google and Ubid. eBay’s successful principal has been emulating by competitors across the world. The...
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...relatively strong. The company is in an industry that is growing both locally and globally. Also the capital for launching an online website is very low. The bargaining power of buyers: weak to medium. The increasing buyer demand online is reducing the bargaining power of buyers. Competition from substitutes: very strong. There are many substitutes for eBay’s online services such as online retailers like amazon.com. The bargaining power of suppliers: weak. The large amount of suppliers online has reduced the bargaining power of suppliers. Rivalry among Industry: medium. The Industry has grown rapidly in the past few years. 2. Driving forces: 1). the global growing population of Internet users. 2) The “Business-to-business e-commerce would be reached $12.4 trillion in 2012” according to the case. 3) The growth rate in online retail sales would continue to low. Company like eBay should expand in more markets to create more competitive advantages. 3. Key success factors: 1). the ability to “generate traffic” to the site in form of both new and returning customers. 2) Partnered with online shopping search engines. 3) Terrific advertising. 4) Good customer services. 4. The company’s position on the map is relatively good. Amazon.com would be the company’s closest rival. 5. SWOT analysis Strengths: good brand image for the online auction industry, good customer services, more than 2 billion goods for sale, industry dominator, large amount of registered...
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...Strategic Management: ‘Making eBay Work’ Case Study Abstract The following report will analyse the methods and strategies eBay have used in order to gain competitive advantage over its rivals to become the largest auction site in operation. Introduction eBay is a worldwide e-commerce business that has well and truly reaped the rewards of the internet revolution. The company operates on a global level, boasting several acquisitions of competitors to boost its market share, housing underneath the umbrella that is eBay are numerous divisions’ specialised products and services such as motor vehicles. (eBay, 2006) The following report will use two analysis tools, a SWOT analysis and Porter’s Five Forces analysis (1979) to study eBay which will be located in Appendix 1, specifically the analysis of eBay’s internal capabilities and external environment surrounding the e-commerce organisation. The report will use these analysis tools to assess the strategies implemented by eBay to remain both sustainable and profitable in the e-commerce industry, the main strategy to be discussed in depth is the eBay and its use of horizontal integration. The report will discuss this under the following headings: * External Analysis of eBay * Internal Analysis of eBay * Strategies Implemented * Analysis of Implemented Strategies External Analysis of eBay The external analysis will look study the pressures outside of the company that cause eBay to react in a positive...
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