E-business is the term used for all online transactions of a firm. The term covers all ventures a firm conducts online, such as purchasing products from manufacturers, bartering, observing market trends, obtaining and exchanging trade information, auctioning off excess inventories, wholesaling, salvaging and retailing merchandise, ETC.
First City Crown Ltd (FCC) is a for profit family-owned business founded in 1999. It has 45 full-time employees in five (5) states in the United States of America and an international office in Ibadan, Oyo State, Nigeria (West Africa). The firm sells cooking equipment, kitchen appliances and also provides food/ kitchen health-inspection sanitation consultancy services.
(1) Viability of First City Crown Ltd Product and Service in an online environment.
The viabilities of FCC services and products in an online environment are discussed via:
(a) Reasons FCC is going online.
(b) Advantages of FCC products and services in an online environment.
(c) Advantages of FCC products and services online for Customers.
(d) Challenge(s) of FCC products and services online.
(e) SWOT (Strength, Weakness, Opportunity and Threat) of FCC products and services in an online environment.
Reasons FCC is starting an online business is because the internet has created a new economy whereby customers now prefer to conduct transactions online. It saves them time and they can do it from the comfort of their home. Going online is also a logical idea for FCC because it will make recruitment exercise easier as jobs will be posted online, applications can be submitted online and there is the possibility of hiring better skilled personnel since job vacancies will be viewed by audiences globally. Going online will also allow FCC mission and vision statement to be conspicuously accessible to customers, the names and contact info of board of directors can be easily accessed and the physical store locations and hours of operation...