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Online Buying Perspectives

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Words 3135
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INTRODUCTION:

Internet is changing the way consumers shop and buy goods and services, and has rapidly evolved into a global phenomenon. Many companies have started using the Internet with the aim of cutting marketing costs, thereby reducing the price of their products and services in order to stay ahead in highly competitive markets.
Companies also use the Internet to convey, communicate and disseminate information, to sell the product, to take feedback and also to conduct satisfaction surveys with customers. Customers use the Internet not only to buy the product online, but also to compare prices, product features and after sale service facilities they will receive if they purchase the product from a particular store. Many experts are optimistic about the prospect of online business. In addition to the tremendous potential of the E-commerce market, the Internet provides a unique opportunity for companies to more efficiently reach existing and potential customers.

PROBLEM IDENTIFICATION

To study the influence of individuals towards online buying.

THE OBJECTIVES:

The objective of this study is to analyse consumer online shopping attitudes and behaviour. The purpose of this research study is to investigate online consumer behaviour; which in turn provide E-marketers with a constructional framework for fine tuning their E-businesses strategies.

The specific objectives of this research are:
1. To identify key factors influencing online shopping purchase behaviour.
2. To identify the factors that can explain the differences in online buying behaviour among different online buyers.
3. To check the consumer awareness & perception of online shopping in India.
4. Impact of advertising on online shopping
5. To study sales promotional techniques to boast online shopping in India.
6. To find out influence of online

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