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Online Customer Relationship Management

In: Business and Management

Submitted By bhaskaryv
Words 530
Pages 3
Online Customer relationship Management
Marketing Objectives: Online reputation management, engaging customers in innovative approaches to increase sales and party hall rentals
Managing customer relationship is an essential aspect of any small business to its success.
Support
Provide required contact information on the website for the customer to reach business 24x7 On the website clearly specify contact number and email address Design a feedback form and provide a link on the homepage. Add feedback form link to website index, so that it will be visible to customers through search engine result page. Plan schedule maintenance of the website and post messages on the website and send emails to the members of the website Include broken link report pages on website
Sales Purchase online CRM tool to manage data related to customer behavior, spending trends and customer life cycle. Create membership program to offer discounts to loyal customers. Publish new customer discounts on the website and coupons website www.groupon.com Publish coupons and discount offers on blogs and social networking pages
Marketing Update website to capture server logs to track customer behaviors Setup email, news letter subscription links on all email communications and the website. Get contact information and contact preferences from customers through feedback and survey forms (both online and offline). Provide a separate options on the phone to contact different personnel for various queries on restaurant bookings, takeout orders, catering and party hall bookings. During business hours reduce the waiting time; Respond quickly to customers over the phone.
Online Reputation Management (ORM)
Sign up with reputation.com, for comprehensive reputation management. This vendor is most cost effective for businesses like Indian aroma. They provide a dash board application to track and manage all

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